Digital Marketing strategy

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Digital Marketing Strategyby BCP Design
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Digital Marketing Strategies
In a digital age, where most users have computers
and mobile devices, accessing websites, social
networks, and other online media, has become part
of day-to-day living. Thus, many companies have
adopted digital marketing strategies to continue
to promote their products and services to these
users via these channels. 1. Social Media 2.
Images, videos, and blogs 3. Email 4. Search
Engine Optimization, Search Engine Marketing
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01. Social Media
According to ExactTarget, one of the most popular
tools for e-mail marketing automation, e-mail is
an easy way for brands to reach their customers
77 percent of consumers who give their email
address would be open to receive more information
via email. There are other companies like
Salesforce and Constant Contact, who are also
engaged in developing e-mail marketing automation
tools. They allow you to design campaigns and
e-mail templates using HTML and CSS, as well as
automating the sending of such emails, and
analyzing results such as number of people who
opened the email, whether they clicked on the
product or promotion, among other measures.
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02. Images, Videos, and Blogs
According to statistics by Zabisco, a digital
design company, 40 percent of online users
respond better to visual information rather than
textual content. There are several reasons why
visual content should be part of a marketing
strategy. For example, the brain processes
visual information faster than text content
information articles with videos attract three
times more viewers than articles without videos.
Today more than 85 percent of users in the United
States watch videos online.
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03. Email
According to ExactTarget, one of the most popular
tools for e-mail marketing automation, e-mail is
an easy way for brands to reach their customers
77 percent of consumers who give their email
address would be open to receive more information
via email. There are other companies like
Salesforce and Constant Contact, who are also
engaged in developing e-mail marketing automation
tools. They allow you to design campaigns and
e-mail templates using HTML and CSS, as well as
automating the sending of such emails, and
analyzing results such as number of people who
opened the email, whether they clicked on the
product or promotion, among other measures.
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04. SEO SMO
Search Engine Optimization (SEO) What you need to
get found easily on the web. Let us create a
package to optimize your site, get you links,
articles written and generally make you
known! Search Engine Marketing (SEM) Social
networks are an efficient and low cost tool to
promote new products and services, increase brand
awareness, maintain loyalty from customers,
increase website traffic, and improve customer
experience. 
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Contact forDigital Marketing Strategy
904 710 3203 www.bcp-design.com
Resource http//www.inzane.in/services/
http//www.bluegrassdigital.com/blog/2012/october/
11/integrating-social-media-and-email-marketing/
http//www.sas.com/offices/latinamerica/brazil/sol
ucoes/customer-intelligence/digital-marketing.html
http//www.huffingtonpost.com/johana-reyes/digita
l-marketing-the-bes_b_5716955.html