MageShopApps - Your Magento Certified Experts

1
Magento B2B and E-Commerce
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2
This shows how incredibly important this human
touch-point is! And you cant blame consumers for
needing a tangible point of contact in an
intangible digital environment!
Human Touch Point
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3
It made me think about how, as a customer, we
value the phone contact with a supplier. We dont
want lots of follow-up calls, but more that we am
reassured by the option of a phone call.
Human Touch Point
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4
Human Touch Point

• Remembering recent interactions with on-line
  retailers, we have found the on-line chat-boxes
  with sales advisors very helpful its quicker
  than queuing in a call, and there is immediate
  traceability for the sales person. It also helps
  with time zone differences and potential
  pronunciation embarrassments.

/Mageshopapps
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5
Phone is not a Redundant Tool

• On the contrary even, its a vital piece that
  doesnt always get used appropriately. There is
  research to suggest that, as the significance of
  the purchase increases, the more likely consumers
  are to put a call in.
• This consequential purchase needs to be tracked.
  So in our mind its not just the telephone that
  is important, but detailed CRM and tracking to
  understand individuals behavior.

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6
Phone is not a Redundant Tool

• The Resource Tap research actually found that way
  too many companies rarely have the processes in
  place to track and analyze the calls they make
• 82 of marketers say its important to link
  online marketing to offline sales but 78 only
  link phone calls to marketing activity at the
  most basic campaign level.
• More than half (52) of marketers say they dont
  have a complete view of how their own and offline
  marketing activity is driving phone sales.

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7
Sales Cycles (albeit B2B),

• Having been involved in sales cycles (albeit
  B2B), we have noticed that the phone plays an
  important part of marketing activity.
• We able to trace our sales to campaigns and give
  our marketing manager true feed-back on the
  campaigns and what revenue has been generated.

/Mageshopapps
_at_Mageshopapps
8
Sales Cycles (albeit B2B),

• It is a good thing to be able to attribute sales
  to particular campaigns and to remember that all
  consumers dont behave in the same way. Any
  system that allows businesses to identify better
  ways of selling has to be a plus.

/Mageshopapps
_at_Mageshopapps
9
Thank you!

• For more info. visit us at
• www.mageshopapps.com

/Mageshopapps
_at_Mageshopapps