Big Data for the mobile market

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Big Data
FOR The Mobile Market
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• Companies around the world are looking to know
  their clients and customers better.
• The more information a business knows about its
  demographics the more they are able to tailor
  their marketing and products to those customers.
• On the following pages we are going to look at
  the relationship between mobile market research
  and big data.

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Big Data

• Big data is a large, complex grouping of data
  sets that pose a challenge in being processed by
  traditional data applications or data management
  tools. It definitely makes sense that the amount
  of information a business could collect about all
  of their customers would reach BIG proportions.

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Huge Quantities of Information

• With the mass of information that companies want,
  it is becoming hard to collect and analyze.
• Although the potential is there, many of the
  benefits from such a massive amount of data can
  be unclear.

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Traditional Market Research
Most companies looking to get big data need to
enlist data management platforms. Typically,
these rely on cookies to obtain the
identification of the users. The problem Cookies
are not used in mobile applications, and mobile
browser cookies are usually blocked by default.
It is very difficult to siphon significant
insight from the mobile market through
traditional methods.
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A Big Example

• Google
• Even this huge tech company is finding it hard to
  get the qualified information from the mobile
  market. Google uses search-based ad words to
  tailor its advertising, so unless the user makes
  some intention toward a service, product, or even
  category, Google cant recommend (read
  advertise) anything. On top of that, Google
  AdSense relies on cookies, so most of the time
  they are blocked by mobile browsers.

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Lets say a business could collect the data they
wanted. They could identify their customers and
track what they are interested in. Even in this
hypothetical world, the company would run into
some costly problems How does the company know
that the data is accurately portraying their
demographic?
Even In A Dream World
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A Small Example, A Big Problem

• Lets say a company could track a 25-year-old
  male on his mobile device, and he is captured
  looking at ballet tickets. Your data would
  suggest that he is into classical music and
  dance.
• But What if he is buying the tickets for his
  friend and he has no interest in the ballet? What
  if he is trying to win a bet that performing arts
  tickets are more expensive than major league
  sports tickets?

The major issue is no one knows, except him. And
the data the business collected would end up
pointing their advertising dollars in the wrong
direction.
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A Major Solution

• Companies should get their information from the
  customer at the source. Mobile market research is
  the only way to get accurate data on mobile
  customers. These are your customers get the
  information from them when they are at the
  businesss location.
• There is no confusion on whether they are there
  or not. There is no need for cookies. There is no
  reason to question the results.

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For more information, please call 714-754-1234 Or
visit http//mfour.com/

• Any customer with a Droid or Apple device could
  be a part of your companys mobile research
  panel. With Surveys On The Go, every customer can
  give your company the information it needs live.
  Surveys On The Go is the most downloaded and
  highest rated app in the mobile research market.