Branding and Design Services - Accuprosys

1
The Secret to Awesome Branding

• Branding is the single most important tool
  companies need in order to be able to reap the
  benefits of their hard work.

2
Lets see what you have a great product,
competitive pricing and robust after-sales
service. Despite these, is your startup turning
out a failure?

• In the highly competitive global market of today,
  the importance of a powerful brand has never been
  greater.

• The first question one should ask at this
  juncture is Does my startup have a brand?

3
Branding is the single most important tool
companies need in order to be able to reap the
benefits of their hard work. And this is no
exaggeration!
4
No Hard Feelings Anyone!
5
It is a popular belief that to build a strong
brand, all that a company needs is a fantastic
brand name and the services of a top notch
branding firm. However, while brand marketing can
popularize a brand, it can never strengthen or
create a brand.
6
A great brand is only possible when it induces
feelings in potential and pre-existing consumers.
7
What this implies is that the product, line of
products, and the customer service should
strictly be in alignment with each other, should
reflect quality and excellence, should reflect
the values of the organization, and should induce
positive feelings among consumers.Branding and
Designing Services
8
It is only possible if companies are dedicated at
delivering what they promise.Branding and
Designing Services
9
Delighted Customers, Great Brand Value
Accuprosys Provides Branding and Designing
Services
10
Delighting customers adds value to a brand. If a
company has delighted customers, even if the
company falters in some of its products,
consumers will choose to ignore these.For More
Info You can Visit http//www.accuprosys.com
11

• In such a case, even if the company comes up with
  better products or amends its services, it may
  still take some time for consumers to forget and
  let go of the negative brand image.

• Likewise, if customers experience negative
  feelings due to a bad product or service, it
  negates brand value.
• Branding and Designing Solutions

12
(No Transcript)
13
Failure to sell products or services that delight
consumers will not only render branding useless,
but may also make it counterproductive.
14
Do You Deliver?Branding and Designing Solutions
15

• The secret to great branding is delivering what
  is promised. It is reflected in the logo,
  tagline, design, colors, font, pricing, service,
  product, and customer relations of a company.
• Branding and Designing Solutions in Hyderabad

16
A great brand lends a new dimension to the buyer
of a product. One of the best examples of such a
brand is that of Apple. Owners of Apple products
consider one another as belonging to a single
fraternity.
17

• People carry their iPods everywhere. One look at
  the sleek white Apple earphone on a person
  establishes a sense of belonging. A brand can
  never be created overnight.

18
The idea behind the brand captures the attention
of customers and makes them think, recall and
appreciate the good that a product brought to
them.
19
Emotional ConnectBranding and Design Solutions
20
Brands become powerful because of the strong
emotional connect they make with consumers. An
apt example would be that of Pepsi and Coca Cola.
21
While Coca Cola may lose to Pepsi in blind tests,
it is still the most consumed coke in the world.
Its success is because of the consumer loyalty it
has garnered over the years, wherein people
cherish it, reminisce their good times with the
drink, have an emotional connect with it.
22
As stated by a Coca Cola executive, If Coca-Cola
were to lose all of its production-related assets
in a disaster, the company would survive. By
contrast, if all consumers were to have a sudden
lapse of memory and forget everything related to
Coca-Cola, the company would go out of business.
Branding and Design Solutions
23
According to a 2007 survey of global brands, the
brand equity of Coca-Cola was valued at
US65.3bn, less than half of its true market
value!
24
The secret to great branding is to connect with
consumers on an emotional plane and to be
recognized with positive feelings.
25
The idea behind the brand captures the attention
of customers and makes them think, recall and
appreciate the good that a product brought them.
26
A great brand implies customer loyalty, which
companies can never afford to lose.
27
Centre for Innovation and EntrepreneurshipC-4,
IIT-H Foundation, Gachibowli, Hyderabad961840275
1, 9000600247

• Reach us atprabha_at_accuprosys.com
  simplify_at_accuprosys.com anuradha_at_accuprosys.com 
  For more details, please visit
  www.accuprosys.com