Title: A Good Magento Web Design Means Less Webrooming. Find Out How!
1A Good Magento Web Design Means Less
Webrooming.Find Out How!
2Call Us 1300 760 363
- As the name suggests, webrooming is the online
version of showrooming. - In other words, when the customers check out your
online store, but instead of buying products from
you, visit a brick-and-mortar store later and
make the purchase there, they webroom. - Every time they visit your store for research
purposes, it may impact your total sales. And
given the fact that as many as 88 of the
customers engage in webrooming, we are talking of
a huge impact here. - So, you need to take some preventive measures to
ensure that the customers dont just look at your
products, but also buy them there and then.
3Call Us 1300 760 363
- Getting a Magento web design for your ecommerce
store is one of the most effective measures in
this regard. Thats because Magento has some
really great features that can help your
customers in making instant decisions.
In a way, it reduces the chances of shopping cart
abandonment.
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- To simplify it further, there can be an increase
in your conversion rate (visitors turning into
customers) and you may not lose as much business
to webrooming as you might have otherwise. - A good Magento web designer can take full
advantage of the platforms features and help you
in reducing the bounce rate as well. - But before you hire a designer, you must
understand why the customers may leave your site
in the first place and visit an offline store for
shopping. Only then you can decide if Magento
addresses the concerns, if any.
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Some Important Points
Dependency
6Insufficient Information
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- A lot of ecommerce stores make a common mistake
they describe their products well, but do not
include enough pictures, completely ignoring the
obvious a picture is worth a thousand words. - Of course, you need to avoid making the same
mistake. But, can a Magento website design help?
It can. - The platform allows the designer to add multiple
images per product, for your customers to see.
And thanks to Magentos zoom-in capability, they
can now also take a closer look at the products.
What other piece of information the customers may
look for?
Continued
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- How about others opinion of your products? If
they are at a brick-and-mortar store, they can
talk to others around, but online, they look for
reviews. - However, in case they need to visit a third-party
site for product reviews, they may not do so.
Fortunately, a Magento website developer can make
the product reviews visible on your site itself. - These reviews can help the customers in making
informed decisions there and then.
8Lack of International Support
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- Many times, the customers visit a website but
then make the purchase at a local store if the
former is based out of a foreign country. - They do so because the content on the site is not
in their own language and is difficult for them
to comprehend. - And if the online store doesnt support their
currency or tax rate, its even worse. Magento is
the perfect solution to this problem because it
is a global platform. - So, you can always ask your designer to
internationalise your online store. Meaning, you
can have multi-lingual content, accept payment in
multiple currencies and come across as a local
store, which the customers are looking for.
9Tedious Checkout
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- The customers can simply walk into a store, make
the purchase, and walk out. They do not have to
create an account to be able to buy the products
there.
However, when online, they are often asked to
register for an account.
Continued
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- Magento website designer can help you to make the
checkout process a breeze for your customers, so
that they do not webroom? Yes. The platform
supports guest checkout. Therefore, the customers
do not necessarily have to create an account, if
they do not want to. And the designer can also
ensure that your e-store has a one-page checkout
process. - Given below are some more features that may work
in your favour and bring you at par with a
brick-and-mortar store - SSL security support
- The customers cant see you. So they are often
concerned about the safety of their credit card
details when they shop online. However, Magento
ensures that they feel safe. - Shipping to more than one address
- Your customers no longer have to place multiple
orders if they want the products to be shipped to
different addresses. Thats because, with a
Magento web design, it is possible to get the
products shipped to multiple destinations in one
go
11Dependency
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- Most of the offline stores are based on the
principle of self-service. And over time, the
customers have become habitual of it. - They like it when they are given complete control
over the shopping process. However, when online,
they feel that they are dependent on you. - For instance, if they wish to track their order,
they need to call you so that they can know the
exact status. Similarly, if they forget the
password, they may have to follow a lengthy
process before they get to recover it. . - But what can a Magento web developer do to change
the scenario? Firstly, he/she can make it
possible for the customers to track their orders
online, right from the account. - Secondly, the developer can also enable the
customers to retrieve a forgotten password with
ease. For this, the developer may take advantage
of the fact that Magento allows the users to send
a password recovery email from the front-end
admin panel itself.
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- All said and done, if you invest in an e-store,
it is obvious that you want to sell products and
make profit. But if the customers keep on
webrooming, you may not be able to sell as many
products as you would want to. - However, a Magento website design can save you
from the ill-effects of webrooming. And guess
what Magento is an open source platform. - So, you only need to pay for development there
is no licensing fee involved. What are you
waiting for? Hire a web developer today!
13For more detail
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AddrerssLevel 1.03, 29-31 Lexington
Drive, Bella Vista NSW 2155 ?
- Website URL http//webcircle.com.au/
- Contact 1300 760 363
- Email- ID sales_at_webcircle.com.au
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