Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Brazilian Confectionery Market - PowerPoint PPT Presentation

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Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Brazilian Confectionery Market

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Understanding Consumer Trends and Drivers of Behavior in the Brazilian Confectionery Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes. – PowerPoint PPT presentation

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Title: Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Brazilian Confectionery Market


1
Consumer Trends Analysis Understanding Consumer
Trends and Drivers of Behavior in the Brazilian
Confectionery Market
  • Market Reports On Brazil

www.marketreportsonbrazil.com
2
Summary
Understanding Consumer Trends and Drivers of
Behavior in the Brazilian Confectionery Market
provides an overview of the market, analyzing
market data, demographic consumption patterns
within the category, and the key consumer trends
driving consumption. The report highlights
innovative new product developments that
effectively target the most pertinent consumer
need states, and offers strategic recommendations
to capitalize on evolving consumer landscapes.


Contact No 91.22.27810772, 27810773
Contact no  91 22 27810772,
27810773 Email info_at_marketreportsonchina.com
 
Contact no  91 22 27810772,
27810773 Email info_at_marketreportsonbrazil.com
 
3
Synopsis
Understanding Consumer Trends and Drivers of
Behavior in the Brazilian Confectionery Market
identifies the key demographic groups driving
consumption, what motivates their consumption.
The report uses a unique method of quantifying
consumer trends to highlight the degree of
influence they have on consumption within the
category. The report also identifies the most
important trends within the market and shows
whether beliefs over what influences consumer
behavior within the category are accurate. Get
access to Insight into the implications behind
the data, and analysis of how the consumer needs
will evolve in the short-to-medium term future


Contact No 91.22.27810772, 27810773
Contact no  91 22 27810772,
27810773 Email info_at_marketreportsonchina.com
 
Contact no  91 22 27810772,
27810773 Email info_at_marketreportsonbrazil.com
 
4
Market value and volumes over 20082018 for
Brazil and nine other countries to give a global
context The degree of influence that the 20 key
consumer trends identified by Canadean have on
Confectionery consumption volumes, with granular
analysis on the extent that degree of influences
varies between gender and age group Key
consumer demographic groups driving consumption
within the Brazilian market. The figures showcase
the number of times consumers of specific ages
and genders consume Confectionery, as well as
identifying whether these demographic groups
"over" consume in the category Examples of
international and Brazil-specific product
innovation targeting key consumer needs


Contact No 91.22.27810772, 27810773
Contact no  91 22 27810772,
27810773 Email info_at_marketreportsonchina.com
 
Contact no  91 22 27810772,
27810773 Email info_at_marketreportsonbrazil.com
 
5
Key Findings
Brazilian consumers seek Confectionery products
to meet their desire for Personal Space Time
Sugar Confectionery accounts for the highest
share of volume consumption and Chocolate will
register the fastest growth in the market
Consumption of Confectionery is driven by the
large young population manufacturers need to
ensure they are meeting their needs. Women
over-consume Confectionery products compared to
men Connecting directly with family and friends
will become less important to Brazilian consumers
as social media increases in importance
Consumers busy lifestyles and feelings of
time-scarcity will drive the demand for
convenient Confectionery products for snacking


Contact No 91.22.27810772, 27810773
Contact no  91 22 27810772,
27810773 Email info_at_marketreportsonchina.com
 
Contact no  91 22 27810772,
27810773 Email info_at_marketreportsonbrazil.com
 
6
Table of Contents
  1. Table of Contents
  2. Definitions
  3. Category classification and demographic
    definitions
  4. Summary methodology
  5. Market context
  6. Demographic cohort consumption patterns
  7. Consumer trend analysis
  8. Innovation examples
  9. Recommended actions
  10. Appendix



Contact No 91.22.27810772, 27810773
Contact no  91 22 27810772,
27810773 Email info_at_marketreportsonchina.com
 
Contact no  91 22 27810772,
27810773 Email info_at_marketreportsonbrazil.com
 
7

To know more Consumer Trends Analysis
Understanding Consumer Trends and Drivers of
Behavior in the Brazilian Confectionery
Market Contact Us Toll Free US
1-866-279-8368India 91.22.27810772, 27810773



Email info_at_marketreportsonbrazil.com



www.marketreportsonchina.com


www.marketreportsonchina.com
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