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Local SEO Tips for Small Business

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Wondering whether local SEO work for your business? It will definitely give you great results if you follow the simple tips given here. Read now and know about the local SEO strategy. – PowerPoint PPT presentation

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Title: Local SEO Tips for Small Business


1
Local SEO Tips for Small Businesses
2
WHY LOCAL SEO?
  • According to Google places stats facts more
    than 20 of searches on Google are location based
    and these numbers are going to increase in future

3
WHY LOCAL SEO?
  • According to Comscore mobile search volume may
    surpass pc search volume this year and more than
    40 of mobile phone search has local intent

4
LOCAL RANKING FACTORS
5
WHY LOCAL SEO?
  • Local search engine optimization is so complex
    that its important to change your online
    marketing strategies to match current trends

6
LOCAL ON-PAGE TIPS
  • On-page factors influence search engine ranking,
    so ensuring that it is properly optimized is the
    key for any website

7
LOCAL ON-PAGE TIPS
  • Domain name should reflect business type

8
LOCAL ON-PAGE TIPS
  • Title of each page should reflect your business,
    services and location

9
LOCAL ON-PAGE TIPS
  • URL of each page should reflect your business,
    services and location

10
LOCAL ON-PAGE TIPS
  • Description of each page should reflect your
    business, services and location

11
LOCAL ON-PAGE TIPS
  • Header tags of each page should reflect your
    business, services and location

12
LOCAL ON-PAGE TIPS
  • Crosslink between related pages with descriptive
    terms and add location to content where it makes
    sense.

13
LOCAL ON-PAGE TIPS
  • Incorporate authorship, publisher, schema
    structured data in location landing page

14
LOCAL ON-PAGE TIPS
  • Ensure website includes information about local
    area, NAP, business hours, directions

15
KEY TAKEAWAYS
  • Domain name should reflect business type
  • URL/Title/Description/Header tags of each page
    should reflect business, services and location
  • Internal link between related pages with
    descriptive local terms
  • Include social media links so visitors can share
    the page if they find useful/informative
  • Incorporate authorship, publisher, schema
    structured data in location landing page
  • Ensure website content includes information about
    local area, NAP, business hours, directions,
    testimonials

16
LOCAL CITATIONS
  • Citations are mentions of business name, address,
    website
  • Both structured unstructured citations are key
    factor in ranking algorithm.

17
LOCAL CITATION TIPS
  • Check for duplicate listings, if possible update
    or remove these listings

18
LOCAL CITATION TIPS
  • Consistent information is the key, so make sure
    its accurate and verify as many sites through
    email or phone

19
LOCAL CITATION TIPS
  • Ensure business is listed in appropriate
    categories that relate to services offered

20
LOCAL CITATION TIPS
  • Create separate location page on your website if
    your business serve in multiple locations

21
LOCAL CITATION TIPS
  • Incorporate attractive images, videos, special
    offers, and other key information to make it more
    informative to potential customers

22
KEY TAKEAWAYS
  • Check for duplicate listings, if possible update
    or remove these listings
  • Consistent information is the key, so make sure
    its accurate and verify as many sites
  • Ensure business is listed in appropriate
    categories that relate to services offered
  • Create separate listings for each location page
    on your website if you have multiple locations
  • Incorporate attractive images, videos, special
    offers, website URL and other key information to
    make your listings more informative and
    attractive to potential customers

23
ONLINE REVIEWS
  • Positive online reviews about the
    business/service will not only improve the trust
    about the business it will also influence
    potential visitors to click through
  • Reviews left in authority sites are important
    factor in local search engine ranking

24
ONLINE REVIEWS
  • Encourage customers to leave reviews online, but
    dont offer incentive

25
ONLINE REVIEWS
  • Make it easy for customers to leave review by
    showing them process through email, flyers,
    printout

26
ONLINE REVIEWS
  • Respond to all review types (positive/negative)
    across all sites

27
ONLINE REVIEWS
  • Encourage customers to leave reviews across
    multiple key local sites

28
KEY TAKEAWAYS
  • Encourage customers to leave reviews online on
    key authority sites
  • Respond to all review types (positive/negative)
    across all sites
  • Make it easy for customers to leave review by
    showing them process through email, flyers,
    printout
  • Encourage customers to leave reviews across
    multiple key local sites

29
PUBLISH FRESH CONTENT
  • Search engines emphasis on adding fresh, useful,
    relevant content for visitors and return the best
    source in SERPS for related search queries

30
PUBLISH FRESH CONTENT
  • Publish relevant local content on an ongoing
    basis, talk about neighborhood businesses, local
    events, and link to relevant sites

31
PUBLISH FRESH CONTENT
  • Consistently share and engage in social media
    sites

32
PUBLISH FRESH CONTENT
  • Pass along the information through weekly/monthly
    newsletters

33
KEY TAKEAWAYS
  • Publish relevant local content on an ongoing
    basis
  • Consistently share and engage in social media
    sites
  • Talk about neighborhood businesses and link to
    relevant sites
  • Pass along the information through weekly/monthly
    newsletters

34
LOCAL SEO LINK BUILDING
  • Host/Sponsor local event, charity

35
LOCAL SEO LINK BUILDING
  • Participate in local government/city/group
    associations

36
LOCAL SEO LINK BUILDING
  • Scholarship for local schools/college students

37
LOCAL SEO LINK BUILDING
  • Guest blog on local, niche related blogs

38
LOCAL SEO LINK BUILDING
  • Press release with newsworthy content/NAP

39
KEY TAKEAWAYS
  • Host/Sponsor local event, charity
  • Participate local government/city/group
    associations
  • Scholarship for local schools/college students
  • Guest blog on local, niche related blogs
  • Press release with newsworthy content/NAP

40
THANK YOU.
Branch Office
WhiteLake Technology Solution Pvt.
Ltd. Plot No 110111 Burma colony, Off OMR,
Perungudi, Chennai 600 096 Tel
91-4652-402620
  • Corporate Office
  • WhiteLake Technology Solution Pvt. Ltd.
  • 4th 5th Floor, Advocate Dharmaraj Complex,
  • Court Road, Near Assisi Church,
  • Nagercoil, Tamil Nadu 629001.
  • Web www.submitinme.com

41
SOURCES
  • Hubspot.com
  • Moz.com
  • Koozai.com
  • searchengineland.com
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