Local SEO Tips for Small Business

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Local SEO Tips for Small Businesses
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WHY LOCAL SEO?

• According to Google places stats facts more
  than 20 of searches on Google are location based
  and these numbers are going to increase in future

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WHY LOCAL SEO?

• According to Comscore mobile search volume may
  surpass pc search volume this year and more than
  40 of mobile phone search has local intent

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LOCAL RANKING FACTORS
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WHY LOCAL SEO?

• Local search engine optimization is so complex
  that its important to change your online
  marketing strategies to match current trends

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LOCAL ON-PAGE TIPS

• On-page factors influence search engine ranking,
  so ensuring that it is properly optimized is the
  key for any website

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LOCAL ON-PAGE TIPS

• Domain name should reflect business type

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LOCAL ON-PAGE TIPS

• Title of each page should reflect your business,
  services and location

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LOCAL ON-PAGE TIPS

• URL of each page should reflect your business,
  services and location

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LOCAL ON-PAGE TIPS

• Description of each page should reflect your
  business, services and location

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LOCAL ON-PAGE TIPS

• Header tags of each page should reflect your
  business, services and location

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LOCAL ON-PAGE TIPS

• Crosslink between related pages with descriptive
  terms and add location to content where it makes
  sense.

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LOCAL ON-PAGE TIPS

• Incorporate authorship, publisher, schema
  structured data in location landing page

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LOCAL ON-PAGE TIPS

• Ensure website includes information about local
  area, NAP, business hours, directions

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KEY TAKEAWAYS

• Domain name should reflect business type
• URL/Title/Description/Header tags of each page
  should reflect business, services and location
• Internal link between related pages with
  descriptive local terms
• Include social media links so visitors can share
  the page if they find useful/informative
• Incorporate authorship, publisher, schema
  structured data in location landing page
• Ensure website content includes information about
  local area, NAP, business hours, directions,
  testimonials

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LOCAL CITATIONS

• Citations are mentions of business name, address,
  website
• Both structured unstructured citations are key
  factor in ranking algorithm.

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LOCAL CITATION TIPS

• Check for duplicate listings, if possible update
  or remove these listings

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LOCAL CITATION TIPS

• Consistent information is the key, so make sure
  its accurate and verify as many sites through
  email or phone

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LOCAL CITATION TIPS

• Ensure business is listed in appropriate
  categories that relate to services offered

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LOCAL CITATION TIPS

• Create separate location page on your website if
  your business serve in multiple locations

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LOCAL CITATION TIPS

• Incorporate attractive images, videos, special
  offers, and other key information to make it more
  informative to potential customers

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KEY TAKEAWAYS

• Check for duplicate listings, if possible update
  or remove these listings
• Consistent information is the key, so make sure
  its accurate and verify as many sites
• Ensure business is listed in appropriate
  categories that relate to services offered
• Create separate listings for each location page
  on your website if you have multiple locations
• Incorporate attractive images, videos, special
  offers, website URL and other key information to
  make your listings more informative and
  attractive to potential customers

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ONLINE REVIEWS

• Positive online reviews about the
  business/service will not only improve the trust
  about the business it will also influence
  potential visitors to click through
• Reviews left in authority sites are important
  factor in local search engine ranking

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ONLINE REVIEWS

• Encourage customers to leave reviews online, but
  dont offer incentive

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ONLINE REVIEWS

• Make it easy for customers to leave review by
  showing them process through email, flyers,
  printout

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ONLINE REVIEWS

• Respond to all review types (positive/negative)
  across all sites

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ONLINE REVIEWS

• Encourage customers to leave reviews across
  multiple key local sites

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KEY TAKEAWAYS

• Encourage customers to leave reviews online on
  key authority sites
• Respond to all review types (positive/negative)
  across all sites
• Make it easy for customers to leave review by
  showing them process through email, flyers,
  printout
• Encourage customers to leave reviews across
  multiple key local sites

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PUBLISH FRESH CONTENT

• Search engines emphasis on adding fresh, useful,
  relevant content for visitors and return the best
  source in SERPS for related search queries

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PUBLISH FRESH CONTENT

• Publish relevant local content on an ongoing
  basis, talk about neighborhood businesses, local
  events, and link to relevant sites

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PUBLISH FRESH CONTENT

• Consistently share and engage in social media
  sites

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PUBLISH FRESH CONTENT

• Pass along the information through weekly/monthly
  newsletters

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KEY TAKEAWAYS

• Publish relevant local content on an ongoing
  basis
• Consistently share and engage in social media
  sites
• Talk about neighborhood businesses and link to
  relevant sites
• Pass along the information through weekly/monthly
  newsletters

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LOCAL SEO LINK BUILDING

• Host/Sponsor local event, charity

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LOCAL SEO LINK BUILDING

• Participate in local government/city/group
  associations

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LOCAL SEO LINK BUILDING

• Scholarship for local schools/college students

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LOCAL SEO LINK BUILDING

• Guest blog on local, niche related blogs

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LOCAL SEO LINK BUILDING

• Press release with newsworthy content/NAP

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KEY TAKEAWAYS

• Host/Sponsor local event, charity
• Participate local government/city/group
  associations
• Scholarship for local schools/college students
• Guest blog on local, niche related blogs
• Press release with newsworthy content/NAP

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THANK YOU.
Branch Office
WhiteLake Technology Solution Pvt.
Ltd. Plot No 110111 Burma colony, Off OMR,
Perungudi, Chennai 600 096 Tel
91-4652-402620

• Corporate Office
  
• WhiteLake Technology Solution Pvt. Ltd.
• 4th 5th Floor, Advocate Dharmaraj Complex,
  
• Court Road, Near Assisi Church,
  
• Nagercoil, Tamil Nadu 629001.
• Web www.submitinme.com

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SOURCES

• Hubspot.com
• Moz.com
• Koozai.com
• searchengineland.com