Building a Brand for Your Biz

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Building a Brand for Your Biz

• Do people see the value of your brand?

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• What is branding? What its not?
• What happens when you got a brand?
• Is your brand working for you or against you?
• How do you build a brand that exudes?
• How much do you believe in your brand?

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What is branding? What its not?

• A brand is not the logo, it's not your product,
  it's not your color scheme, or your website, or
  your mission statement, or any of that stuff.
• Branding is your Reputation
• Everything we do is branding

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What is branding? What its not?

• Your logo and the design, your messaging and your
  image, these stuff does matter, because your
  brand is these thousand little things all adding
  up together.
• These are all important but that's not what your
  brand is.
• Its what people think about you, and what your
  reputation is, that is what matters.

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Is your brand working for you or against you?

• Your brand is always working no matter whether
  its good or bad
• Its a matter of knowing your buyers

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Knowing your Buyers

• Price Buyers customers that are forced to go
  for price because of limited budget
• Value Buyers customers who will pay more for
  their peace of mind and satisfaction
• Group of buyers that goes in between people who
  are made up of price buyers and value buyers

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The sad truth.

• As a business owner if price is the only reason
  you're different, then your business model is
  screwed. Because there's always going to be
  somebody willing to do it cheaper and go out of
  business quicker than you. If you sell something
  for 10, someone's going to come along and sell
  it for 7.

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What happens when you got a brand?

• When you have a really good brand, you magnetize
  or you attract value buyers rather than price
  buyers
• Most business owners are quality oriented. They
  go and buy things with quality.

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How do you build a brand that exudes?

• Make sure your business last
• We get what we pay for
• We have to show the people the value we have
• Price is the only issue in the absence of value
• If you win them on price you'll lose them on
  price. 

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How do you build a brand that exudes?

• Experience is the best part of the brand
• Customer experience and customer service should
  be exciting
• Providing just a little more of these experience
  wows people.
• It's where the biggest opportunity to create
  those customers for life.

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How do you build a brand that exudes?

• First and foremost is you got to believe in your
  brand. Be fired up. If you dont no one else
  will.
• Do the things your competitors are not willing to
  do.
• Make a list of everything that your competition
  does not do and then you do that.

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How do you market your business?

• Marketing tips
• Having a mindset of being the best you should be
  to your most ideal client.
• You've got to believe in what you're doing
  vehemently, aggressively, assertively.
• Showing people that why you are different is a
  benefit.

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Good marketing tips

• Take a look at what clients you've got
• Know what level they are
• Figuring out what are the commonalities
• Where are they at these different processes
• Know the key to good sales

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What is the key to good sales?

• Asking a lot of questions is the key to good sale
• What kind of questions do people ask.
• What's our most frequently asked questions.
• Dont be afraid to ask questions.
• Hammer them with questions.

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THE ENTREPRENEURS RADIO SHOW Conversations with
Self-made Millionaires High-level
Entrepreneurs that Grow Your Business a
production of Rock Star Entrepreneur
Network www.rockstarentrepreneurnetwork.com