Increasing Social Media Marketing Adoption and its Impact on Top Pharma Players

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MarketsandMarkets Presents
Increasing Social Media Marketing Adoption and
its Impact on Top Pharma Players

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• According to the new market research report,
  "Effective Social Media Marketing Strategies for
  Pharmaceutical Market" published by
  MarketsandMarkets (http//www.marketsandmarkets.co
  m), 18 of the top 20 pharmaceutical players
  globally have established their presence on the
  three most popular social networking sites, i.e.,
  YouTube, Twitter, and Facebook. (Popularity
  ratings are based on the number of users
  following the top five pharmaceutical companies
  from May 14, 2010 to July 14, 2010).
• Browse in-depth TOC on Effective Social Media
  Marketing Strategies for Pharmaceutical Market
  Early buyers will receive 10 customization of
  reports
• http//www.marketsandmarkets.com/Market-Reports/Ph
  arma-Social-Media-245.html

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• Pharmaceutical companies are leveraging social
  media platforms for consumer engagement purposes,
  and are also employing these tools to enhance
  customer retention and brand perception. JampJ
  was one of the earliest adopters of social media
  in the pharmaceutical industry. In 2006, the
  company adopted Web 2.0 and started its 'Kilmer
  House' blog on company history. Since then, the
  company has developed multiple social media tools
  such as Baby.com and Safekids USA.
• Pharmaceutical giants such as Abbott,
  Bristol-Myers Squibb (BMS), GlaxoSmithKline
  (GSK), Merck, and Pfizer began getting involved
  in social media activities from 2007 onwards.
  These companies are leveraging social media
  platforms to gain market intelligence, obtain
  real time customer feedback, create disease
  awareness, engage in brand promotion, etc.
• Interactive web platforms have generated high
  consumer interest by enabling consumers to
  discuss their views, and by creating a more
  transparent model of communication.

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Hospitals are also employing social media to
disseminate information, provide health
education, increase patient awareness, and to
maintain customer relationships. SCOPE AND
FORMAT The report analyzes the use of social
media tools in the pharmaceutical market in terms
of - Major social media platforms and
the major pharmaceutical Companies with
presence on these platforms - Effective
strategies to develop a successful social media
Campaign - Benefits, risks, and future
impact of social media on Pharmaceutical
industry - Social media use and regulations
in different parts of world
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• Analyst Briefing Presentation on Effective Social
  Media Marketing Strategies for Pharmaceutical
  Market to be held on 25th AUG 2010 The
  Pharmaceutical practice at MarketsandMarkets is
  pleased to announce its Analyst Briefing
  Presentation on Effective Social Media Marketing
  Strategies for Pharmaceutical Market

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