Emerging Markets Will Generate 58% of Smartphone Sales in 2012-2017. Research in Focus: Smartphones

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Emerging Markets Will Generate 58 of Smartphone
Sales in 2012-2017. Research in Focus
Smartphones
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Summary

• More than half of the worlds smartphones
  were sold in emerging markets in 2012. Globally,
  smartphone unit sales grew at a CAGR of 52.7
  between 2008 and 2012, reaching 641m. Looking
  forward, smartphone sell-through will increase at
  a CAGR of 18.3 through 2017, reaching 1.5bn
  units. Our Smartphone Research in Focus,
  published quarterly, examine trends in the global
  smartphone market, providing data and analysis on
  sell-through, operating systems, growth rates,
  average selling prices and revenue. The reports
  analyze developments in the various regions of
  the world as well as in the seven largest
  markets, while providing data on a set of 14
  countries. To put smartphones in a wider context,
  they also look at the overall handset market.

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Introduction and Landscape - Emerging
Markets Will Generate 58 of Smartphone

• More than half of the worlds smartphones
  were sold in emerging markets in 2012. Globally,
  unit sales grew at a CAGR of 52.7 between 2008
  and 2012, reaching 641m. Looking forward,
  smartphone sell-through will increase at a CAGR
  of 18.3 through 2017, reaching 1.5bn units.
  Global handset sell-through, meanwhile, reached
  1.6bn units in 2012. We project that the figure
  will rise to 2.3bn by 2017, translating into a
  CAGR of 4.9. As for Android-powered smartphones,
  we expect sell-through will grow at a 20.5 CAGR
  from 2012 to 2017, when the OS will take 59 of
  total sell-through. Smartphone ASPs will continue
  to decline across all regions, albeit at a
  slightly slower -7 CAGR. Overall, global
  smartphone revenue grew by almost 25 in 2012,
  generating just under 160bn or close to 70 of
  global handset revenue.
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