Innovative trends that will change the way ecommerce companies work in 2014 - PowerPoint PPT Presentation

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Innovative trends that will change the way ecommerce companies work in 2014

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If you are ready to take your ecommerce business to a next level in 2014, you can have a look on the best ecommerce trends that you should consider in this year.  – PowerPoint PPT presentation

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Title: Innovative trends that will change the way ecommerce companies work in 2014


1
Innovative trends that will change the way
ecommerce companies work in 2014
2
  • It requires a professional advice, who has an
    deep knowledge about those innovative trends that
    are changing the way ecommerce companies work. 
  • If you are ready to take your ecommerce business
    to a next level in 2014, you can have a look on
    the best ecommerce trends that you should
    consider in this year.

3
Significance of multi-channel selling
  • With a constant change in consumers shopping
    behavior, the need of multi-channel integration
    is a must.
  • Selling through a single store is not a good idea
    any more. In the competitive world of ecommerce,
    small and medium business owners find it
    difficult to withstand large players, hence
    including integration with different selling
    platforms and marketplaces like Magento, Shopify,
    Bigcommerce, Amazon, eBay and many andmany more
    can help them reach out more customers.
  • This way you can increase selling opportunities
    and make your ecommerce business successful. 

4
M-Commerce
  • Over the past few years, we have seen a massive
    usage of smartphones for purchasing products
    online.
  • The best way for ecommerce companies to take an
    advantage of the surge in sales through those
    devices is to create a responsive mobile website
    design to ensure that their site will be
    optimized on smartphones, tablets and any other
    hand-held devices.
  • This way you can increase your source to receive
    orders from online shoppers who can purchase
    products anytime and anywhere. 

5
Social networking sites
  • Social networking sites has been around since a
    decade, but social shopping imperatives are
    rapidly emerging.
  • So, integrating a share button that enable
    users to share your content to their favorite
    social network sites is a good step, as
    integrating Facebook like button functionality.
  • Also, there are login and rating/review
    integration tools such as Facebook Connect.
    Sites like LinkedIn, today, is on top of social
    shopping trends and provide strong examples of
    retailers leveraging social shopping
    integrations.

6
Behavioral Marketing
  • Behavioral target marketing looks quite solid on
    the other hand, as it is based on web surfing
    behavior of the visitor, having great implication
    on the future of online retailers.
  • This trend will help ecommerce retailers target
    data specific behavior of the customers that
    include search history, time taken on a webpage,
    items purchased recently, and search words that
    were used while looking for pages over the
    Internet.
  • This data is useful to make informed decisions,
    saving you a lot of time and cost that can be
    used on campaigns that have proven data which is
    more effective.

7
Personalization and Localization
  • Personalization and localization are two
    innovative trends that retailers need to indulge
    in order to gain long-term strategy to withstand
    large competitor's behavior.
  • This  will help retailers tailor each consumer's
    shopping and browsing habits, creating a highly
    personalized shopping experience.
  • So, every time when a customer visits or
    completes a transaction on an ecommerce site,
    he/she can provide data about their taste and
    preferences allowing retailers to recommend
    products as per demand, edit content on user's
    screen and offer effective content that carter to
    individual customers.

8
Conclusion
  • These are some innovative trends that will change
    the way ecommerce companies work.
  • No matter whether you are looking to build your
    ecommerce store with new features or want to
    customize it, considering the above steps will
    help you develop a successful and stable
    ecommerce business. 

9
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