Blekko Uses Human Expertise to Deliver Spam Free Results

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Blekko Uses Human Expertise to Deliver Spam Free
Results
BLEKKO
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• It would be impossible to find any type of
  information on the World Wide Web (WWW) without a
  reliable search engine. Blekko is a new age
  search engine that makes it extremely easy to
  find the relevant information on the web.
• There are billions of websites on the WWW. Search
  engines are the instruments that let us find
  quickly what we are looking for on the internet
  with minimum of hassle or wastage of time.
• Each website has a particular and unique URL
  associated with it. This URL, in fact is the
  websites address. Like mentioned above, there
  are billions of websites on WWW.
• It would rather be impossible for an average
  human brain to memorize the address of few dozens
  of them. This is where the search engine comes
  into play. It would be next to impossible to find
  specific information on the net without the help
  of a quality search engine.
• In the following section, we shall look at how a
  search engine works and see for ourselves how a
  judicious selection of search engine can help
  users get what they want without exposing them to
  any online fraud or cheating.

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How Search Engines Work?

• There are basically three types of search
  engines. Look at them one by one and find out
  which can serve your purpose the best.
• Crawler Based Search Engine
• Crawler based search engines use special software
  to visit different websites. They scrutinize the
  content of the website, read its meta tags, and
  find information about the links coming and going
  from the website.
• Meta tags are special Hyper Text Markup Language
  (HTML) tag that provide some very important
  information to the crawler. It tells the crawler
  what the page is all about, who created it, how
  often is it updated, and
• which keywords represent the content
• of the page, among others.

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• Meta tags are very important, as a great amount
  of emphasis is laid on them by search engine
  crawlers while indexing the websites.
• These automated programs called crawlers after
  arming themselves with all the relevant
  information about websites return to the central
  depositary where the data is indexed.
• The crawler at regular intervals returns to the
  website to find out if the website has undergone
  any upgradation or whether any changes have been
  made to it.
• Here, we are talking about indexing. This means
  that whenever any query is typed into the search
  box of the search engine, it is the indexes
  created by the crawlers that are tapped into to
  find the specific information queried by the
  user.
• In fact, this is the reason why hundreds of
  thousands of results are displayed by the search
  engine in a fraction of a second. They do not
  have to search the web, but their own indexed
  databases for the information.

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• There is, however, one potential downfall to it.
  We sometimes get dead links displayed on the
  result pages of some major search engines. This
  happens because the page may have been active
  when it was indexed and became invalid after the
  indexing procedure was complete.
• Human Based Search Engine
• Human based search engines rely completely on
  human expertise and submission for their
  cataloging and indexing. Only the information
  submitted by net users is put into the index.
• Hybrid Search Engine
• These are search engines that are an amalgamation
  of both sophisticated algorithm and human
  expertise.
• They are the best, as they seem to combine
• the best of both worlds for quick and relevant
• results.

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How Blekko works?

• It is a new age sophisticated search engine that
  relies on human expertise as much as it does on
  its sophisticated algorithms to get the best and
  most relevant results for its users.
• This new-age search engine makes use of end
  users' experience and volunteers expertise to
  categorize the web in an effort to offer
  comprehensive protection to its users from spams,
  malwares, and other scams perpetrated on net by
  fraudsters.

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• "We're trying to use the Wikipedia approach to
  categorize the Web, bringing large-scale human
  curation to search not on a search-by-search
  basis but a category-by-category basis," Mike
  Markson, Blekko's vice president of marketing and
  one of the company's cofounders, told in an
  interview to a major magazine.
• Websites are selected and organized around a
  single topic. This effectively narrows down the
  search, thereby presenting the users with only
  the most trusted and reliable websites.

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Conclusion

• Using a search engine that prefers quantity over
  quality could be an extremely frustrating
  experience for an internet search engine user.
• Time is a precious commodity and no end user
  wants to wade through dozens of dysfunctional,
  dead, harmful, or irrelevant links to get what he
  wants.
• Spamdexing is on the rise and every day we hear
  stories about innocent and unsuspecting users
  falling prey to evil designs of online
  charlatans. Blekko is a search engine that makes
  use of both algorithms and human experience to
  deliver spam free results.

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Thank you

• Blekko
• http//blekko.com/
• 130 Shoreline Drive, Suite 200
• Redwood City, CA 94065