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Latest Trends and Key Issues in the Turkish Retail Packaging Market

Description: announces a new report on "Latest Trends and Key Issues in the Turkish Retail Packaging Market", provides both qualitative and quantitative insights into each of the packaging materials– Flexible, Glass, Rigid Plastic, Rigid Metal, and Paper &Board. – PowerPoint PPT presentation

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Title: Latest Trends and Key Issues in the Turkish Retail Packaging Market

Latest Trends and Key Issues in the Turkish
Retail Packaging Market 
One-Stop Shop for Business Information
Product Synopsis Latest Trends and Key Issues
in the Turkish Retail Packaging Market"" is a
detailed industry report providing comprehensive
analysis of the emerging trends and opportunities
in Turkish packaging market.  The report is a
result of a thorough analysis of consumer trends,
packaging manufacturing trends, and packaging
innovation within Turkeys consumer packaged
goods market. The report provides both
qualitative and quantitative insights into each
of the packaging materials Flexible, Glass,
Rigid Plastic, Rigid Metal, and Paper Board. 
The report includes detailed tables and charts to
provide a comprehensive understanding of
packaging consumption to clearly establish market
trends, packaging dynamics, and areas of future
growth potential. 
It provides an overview of the competitive
landscape of the Turkish packaging sector with an
analysis of the key market leaders including a
snap shot of major deals. Introduction and
LandscapeWhy was the report written?Packaging
companies and retailers seek the latest
information on consumer trends and opportunities
to formulate their sales and marketing
strategies. There is also demand for authentic
market data with a high level of detail. This
report has been created to provide its readers
with up-to-date information and analysis to
uncover emerging growth opportunities within the
CPG market.
What is the current market landscape and what is
changing?As consumer product demand evolves, the
dynamics between different packaging types also
evolves favoring some packaging types and
formats and leaving others increasingly out of
line with demand patterns. As a result,
understanding the shifting market dynamics is key
to ensuring maximum sales in the future.What
are the key drivers behind recent market
changes?The differential growth across different
packaging materials and formats drive fundamental
shifts in the market. These differentials result
from various factors such as changing consumer
preferences, regulatory compliance, and
innovation within the packaging
What makes this report unique and essential to
read?The report is a unique combination of
in-depth qualitative analysis and authoritative
packaging data for the years 20102016. Each
packaging material has detailed data break up by
packaging type, closure material, closure type,
outer material, and outer type. Key Features
and BenefitsComprehensive coverage of the key
consumer trends affecting the CPG market. Markets
covered include Alcoholic Drinks, Food, Health
Beauty, Home Improvement, Household Care,
Non-Alcoholic Drinks, Pet Care, and Tobacco
Tobacco Products.  
Detailed analysis of each packaging material
providing detailed break up including pack types,
closures, and outers.Provides key manufacturing
and innovation trends in the packaging
industry.Highlights the key regulatory framework
governing the Turkey packaging industry.Overview
of the competitive landscape in Turkeys
packaging industry including key players in each
of the packaging material segments and major
deals.  Key HighlightsThe average household
size in Turkey was 3.7 in 2012, which is at the
higher side when compared to other European
countries such as France, Germany and the
The trend of children living with their parents
until they get married is one of the major
factors for large household sizes in Turkey. This
trend drives demand for larger pack sizes for
family consumption. Packaging formats that are
large packs, occupy less shelf space, and have
longer shelf life are expected to witness greater
demand. The decreasing unemployment rate
indicates a rise in disposable income and growing
purchasing power of the Turkish consumers, this
in turn has resulted in an increase in consumer
spending. Consumers are therefore expected to
experiment with new products and brands,
indicating opportunities for CPG companies to
introduce new products which encourage consumers
to experiment. Packaging can be used as a tool by
CPG companies to differentiate their products
from their competitors who offer similar products
or goods.  
Organized retail channels are increasingly
growing their presence in Turkish retail market
owing to rising urbanization, rising per capita
income and urge of Turkish consumer for the most
convenient shopping experience. Changing
consumption habits of consumer as a consequence
of urbanization and a large number of people
entering the workforce will boost the demand for
retail ready packaging.Growing disposable
incomes are prompting middle class consumers to
aspire for newer and premium products. Masstige
products can be used to target the growing middle
class population. Packaging plays a key role as
the packaging needs to replicate the appearance
of premium products.With growing online
penetration in the Turkish market, secondary
packaging, corrugated paper board packaging in
particular, is an essential pre-requisite to
ensure protected delivery of the product.
Table of Contents
1 Executive Summary 2 Overview of the Turkish
Packaging Market 3 Consumer Drivers 3.1 A dynamic
population structure creates varied packaging
demands 3.1.1 Larger household sizes to influence
demand for bigger pack formats 3.1.2 Younger
consumers will drive packaging changes 3.2
Macroeconomic factors influence buying
behaviour 3.2.1 Declining unemployment rate
encourages experimentation by Turkish
population 3.2.2 Growing credit card penetration
to influence impulse purchases 3.2.3 Rising
aspirations of middle class consumers will drive
the use of premium packaging
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