What next for Health in Food? Consumer Lifestyles, Nutrition, Food Labelling and Product Choice - PowerPoint PPT Presentation

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What next for Health in Food? Consumer Lifestyles, Nutrition, Food Labelling and Product Choice

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This report provides the reader with a comprehensive review of what is driving the growing importance of health in food markets and the barriers that prevent consumers from following through on an often stated intention to eat more healthily. By looking at both the best and worst case studies, and evaluating the future outlook of food marketers, key opportunities for growth emerge for companies able to provide healthy products that meet the leading needs of value for money, convenience, and indulgence and relaxation. For More Details: – PowerPoint PPT presentation

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Title: What next for Health in Food? Consumer Lifestyles, Nutrition, Food Labelling and Product Choice


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(No Transcript)
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Report What next for Health in Food? Consumer
Lifestyles, Nutrition, Food Labelling and Product
Choice
Report Insights
  • The rising importance of health in food markets
    is analyzed as the result of three drivers
  • Disease related factors
  • Demographic factors
  • Desire led factors
  • However, barriers such as cost, habits and
    confusion over how to eat healthily are limiting
    consumers ability to act on these drivers
  • Such barriers to health must be addressed in
    order to reduce dietary risk to consumer health
  • Best and worst practice case studies highlight
    how marketers can better target consumers health
    needs

3
Report What next for Health in Food? Consumer
Lifestyles, Nutrition, Food Labelling and Product
Choice
Report Insights (Continued)
  • The future outlook for health trends are
    analyzed, leading to clear recommended actions
    for making the most of emerging opportunities
    around health
  • There is growing demand for food that offers
    remedial solutions to diseases such as heart
    disease and risk factors such as obesity
  • Especially, food that provides preventative
    action against age-related diseases and food that
    enables lifestyle choices for personal, societal
    and environmental wellbeing is experiencing high
    demand
  • In 2008, the World Health Organization (WHO)
    reported that 60 of deaths globally were the
    result of non-communicable diseases (NCD)

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Report What next for Health in Food? Consumer
Lifestyles, Nutrition, Food Labelling and Product
Choice
Report Insights (Continued)
  • Nutrition and exercise play a key role in
    preventing or managing many of the leading NCDs
  • The food industry must engage with other parties,
    such as health and education services, in order
    to address the effects of NCDs
  • Individual marketers should also evaluate the
    market opportunities that the rising prevalence
    of NCDs is creating
  • Health will be of growing importance to food
    markets over the next few years, with
  • Rising numbers of diet-related non-communicable
    diseases
  • An aging population
  • A growing per capita consumption of impulse and
    convenience foods

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Report What next for Health in Food? Consumer
Lifestyles, Nutrition, Food Labelling and Product
Choice
Report Insights (Continued)
  • Despite the established eating habits, the desire
    for pleasure, time restraints, cost and confusion
    over how to eat healthily remains
  • This creates opportunities for food marketers who
    are able to provide healthy food that overcome
    these barriers

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Report What next for Health in Food? Consumer
Lifestyles, Nutrition, Food Labelling and Product
Choice
Report Coverage
  • Analysis of the rising importance of health in
    food markets
  • Barriers to health that must be addressed
  • Manifestation of the health trend in consumers
    product choice
  • Best and worst practice case studies highlighting
    how marketers can better target consumers health
    needs
  • The future outlook for the health trends

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Report What next for Health in Food? Consumer
Lifestyles, Nutrition, Food Labelling and Product
Choice
Report Details
  • Publish date 1st Jan, 2014
  • Number of slides 109
  • Geographic coverage Global
  • Available format PDF, CD, Hardcopy
  • Price for Single User License USD 7,995
  • Price for Site License USD 15,990
  • Price for Global User License USD 23,985
  • Delivery Time Within 1 business day
  • Payment Modes Credit/Debit Card, RTGS/Wire
    Transfer, Google Wallet, PayPal

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