What next for Health in Food? Consumer Lifestyles, Nutrition, Food Labelling and Product Choice

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Report What next for Health in Food? Consumer
Lifestyles, Nutrition, Food Labelling and Product
Choice
Report Insights

• The rising importance of health in food markets
  is analyzed as the result of three drivers
• Disease related factors
• Demographic factors
• Desire led factors
• However, barriers such as cost, habits and
  confusion over how to eat healthily are limiting
  consumers ability to act on these drivers
• Such barriers to health must be addressed in
  order to reduce dietary risk to consumer health
• Best and worst practice case studies highlight
  how marketers can better target consumers health
  needs

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Report What next for Health in Food? Consumer
Lifestyles, Nutrition, Food Labelling and Product
Choice
Report Insights (Continued)

• The future outlook for health trends are
  analyzed, leading to clear recommended actions
  for making the most of emerging opportunities
  around health
• There is growing demand for food that offers
  remedial solutions to diseases such as heart
  disease and risk factors such as obesity
• Especially, food that provides preventative
  action against age-related diseases and food that
  enables lifestyle choices for personal, societal
  and environmental wellbeing is experiencing high
  demand
• In 2008, the World Health Organization (WHO)
  reported that 60 of deaths globally were the
  result of non-communicable diseases (NCD)

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Report What next for Health in Food? Consumer
Lifestyles, Nutrition, Food Labelling and Product
Choice
Report Insights (Continued)

• Nutrition and exercise play a key role in
  preventing or managing many of the leading NCDs
• The food industry must engage with other parties,
  such as health and education services, in order
  to address the effects of NCDs
• Individual marketers should also evaluate the
  market opportunities that the rising prevalence
  of NCDs is creating
• Health will be of growing importance to food
  markets over the next few years, with
• Rising numbers of diet-related non-communicable
  diseases
• An aging population
• A growing per capita consumption of impulse and
  convenience foods

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Report What next for Health in Food? Consumer
Lifestyles, Nutrition, Food Labelling and Product
Choice
Report Insights (Continued)

• Despite the established eating habits, the desire
  for pleasure, time restraints, cost and confusion
  over how to eat healthily remains
• This creates opportunities for food marketers who
  are able to provide healthy food that overcome
  these barriers

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Report What next for Health in Food? Consumer
Lifestyles, Nutrition, Food Labelling and Product
Choice
Report Coverage

• Analysis of the rising importance of health in
  food markets
• Barriers to health that must be addressed
• Manifestation of the health trend in consumers
  product choice
• Best and worst practice case studies highlighting
  how marketers can better target consumers health
  needs
• The future outlook for the health trends

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Report What next for Health in Food? Consumer
Lifestyles, Nutrition, Food Labelling and Product
Choice
Report Details

• Publish date 1st Jan, 2014
• Number of slides 109
• Geographic coverage Global
• Available format PDF, CD, Hardcopy
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