Commercial Real Estate Agents – Should You Start Cold Calling Prospects?

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Commercial Real Estate Agents Should You Start
Cold Calling Prospects?
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• As a commercial real estate agent, you might
  sometimes find yourself asking whether or not you
  should start cold calling prospects to obtain new
  customers and listings. Only a few agents find
  the nerve to finally start on doing cold calls.
  The majority of agents opt not to make cold calls
  as for them its a bit unconventional. Well, that
  makes it very much simpler for those agents who
  dared to make the calls.

• It is true that cold calling prospect is a risky
  and vital move in opening opportunities to work
  with new clients. Risky and vital, as it is the
  fastest way to climb to the top of the commercial
  real estate industry. But if it really is the
  fastest way, then why do the majority of agents
  choose not to? Here is why most agents prefer not
  to do cold calls

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• It is hard to know what to say in making the
  first call. Some agents find this really
  discouraging that this is the main reason they do
  not want to make a contact. Practice is needed to
  run a dialogue more effectively.

• Getting your target list organized is not as easy
  as ABC, it takes time. A great deal of
  organization is needed in understanding who to
  phone and in getting contact details.

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• When you create contacts with new clients you
  need to secure all the information needed into a
  database. Getting that done requires more tasks
  for a commercial real estate agent.
• The division of attention may be a problem for
  some agents. A day can be taken over by meetings
  and clients that an extra task somehow confuses
  them what to do first.

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• Lack of confidence and hesitation is within most
  people. Warm calling in the commercial real
  estate business, pertains that you are calling or
  speaking with someone you had a pre-existing
  relationship with, but having cold calls is the
  other way around. Cold calls are calls made to
  possible clients you have not been introduced to.