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Top 5 Reasons You Should be Using Social Media to Boost Your Business


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Title: Top 5 Reasons You Should be Using Social Media to Boost Your Business

Top 5 Reasons You Should Be Using Social Media To
Boost Your Business
  • Facebook started out as a platform in which
    college students connected with the opposite sex.
    Twitter began with stream-of-consciousness
    commentary on the average persons daily life.
    Not too long ago, Pinterest was a conduit for
    crafters to share their masterpieces. But many
    small business owners have discovered that social
    media is also a robust marketing tool.

If you are still on the fence about getting
social with your business, here are five reasons
why you should be postingeach supported by facts
and figures from reliable sources
1. Your Competitors Are Doing It According to
e-Strategy Trends, 92 of small businesses view
social media as an effective marketing tool.
Jayson Demers of AudienceBloom says that social
media is fast becoming a necessity not a luxury,
with businesses recognizing the need to integrate
their social efforts with their content strategy.
Those who do so are realizing ROI in in terms of
lead generation, referral traffic and revenue.
2. Find and Connect with CustomersWhere They
Are Word of mouth has always built small
businesses. Social media provides the means to do
that on a grander scale. Your prospects are using
social media to find and share recommendations on
products and services. states that half
of all users under age 35 follow their friends
recommendations. Also, 64 of Twitter users and
51 of Facebook users buy from the brands they
follow online. The fastest growing age group
going social? Forty-five to 54-year-olds.
Fifty-five percent of Americans falling into this
category have a profile on at least one social
media platform. Forty-seven percent of Americans
say that Facebook has the biggest impact on their
purchasing decisions. 3. Be Part of the
Conversation As you read this, real-time
conversations are happening on every social media
platform. These conversations are defining your
marketperhaps even your brandwhether you
participate or not. Social media offers you an
opportunity to help shape the conversation get
people talking about a problem your business can
solve. Quora is a great platform for discovering
what questions are puzzling your potential
customers. Users post questions and receive
vetted answers from experts. Be that expert and
become the solution. 4. Content Is King To stay
viable online you have to keep the conversation
going. New content generates new topics to talk
about. Social media channels such as Facebook,
Twitter and YouTube are where you and others can
share your content. A blog connected to social
media channels is an ideal tool for integrating
your online marketing efforts. In fact, a survey
by Technorati found that consumers rank blogs as
the third largest influence when it comes to
purchasing decisions. If you dont have one, you
should. 5. SEO Juice Keywords are not as
important as they used to be. New Google
algorithms have placed social media front and
center in the fight for search engine placement.
Social signalslinks from someones social
network page to your websitehave a significant
impact on how high you rank on the search engine
results page. It pays to be popular.
Does social media take up a lot of time? Yes. Is
it worth the investment? Absolutely. Given the
forecasted marketing trends, it may be more
costly to avoid social media than to participate.
Many small businesses are turning to firms that
specialize in social media marketing to help them
create effective campaigns that realize tangible
returns on investment in terms of increased
awareness, conversion rates and sales.
If you would like more information about how
iKonix Studios social media marketing services
can help you with a social media marketing
strategy, visit today. We
are your specialist for SEO in Texas, with
studios in Dallas, Austin, San Antonio and