Burlington Coat Factory. Have breakfast w/Folgers. Proctor

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Intel 64-bit Enterprise Architecturesfor the
Data Center

• Intel Itanium processor-based platforms and
  Intel Xeon processor-based platforms with EM64T

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Future of the Enterprise
Hardware Infrastructure
Software Infrastructure
Timeshare
Monolithic App
Enterprise Grid/Dynamic IT
Application Server
Client Server
Web Services
3-tier

• Common Customer Requirements
• Performance threads, I/O to support numerous
  processes
• Virtualization dynamically allocate resources
• RAS many devices, high integrity, easily
  serviceable
• Common management data center power mgmt,
  interfaces
• Flexibility Support for flexible operating costs
  and sourcing

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Enterprise Requirements
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Business Critical Data Tier Requirements
Delivering the Business Critical Information
Infrastructure

• The Data Tier
• Robust business critical performance including
  excellent processor and I/O scalability,
  availability, reliability, and virtualization
  (partitioning)
• A CHOICE of data tier HW, OS, Middleware and app
  vendors
• Cost-effective solution support for scale up
  business-critical workloads
• Strong leadership roadmaps to increase
  competitive advantage over time

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Intels 64-bit Technology Platforms

• Intel Itanium processor family offers natural
  data tier evolution path from proprietary RISC/
  Unix platforms
• Intels highest performance, reliability, and
  scalability for the data tier
• Supported by all major OEMs
• Itanium-processor based system data tier
  applications ready TODAY
• IDC estimates CAGR of 142 for new Windows
  licenses for Itanium-based systems 2003-20081
• Intel Xeon processor family with EM64T
• Grow data set size gt 4GB while protecting current
  IA-32 investment
• Large data set size DOES NOT EQUAL performance
• One feature among many platform innovations
• IDC estimates of Windows x86-64 OS adoption
• 25 of Windows Server 2003 Standard Edition by
  20061

1Source IDC. Worldwide Windows Server Operating
Environments 2004-2008 Forecast and Analysis
(April 2004)
Select based on key platform capabilities Perform
ance, TCO, Reliability, Scale, Vendor Choice
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Itanium 2-Based Platforms Deliver
Business-Critical Data Tier

• Capacity Advantages
• Logical Partitioning
• High Availability Clustering
• High Reliability Fault Tolerance Features

Dynamic IT

• Flexible Operating Cost
• Flexible Sourcing
• Virtualized Resources
• Service Oriented Architecture
• End-to-end Design Management

General Purpose IT

• Exceptional price/performance
• Compelling RAS
• Common Management
• Standards-based Modular Components

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Xeon Based Platforms Deliver
Business-Critical Data Tier

• Capacity Advantages
• Logical Partitioning
• High Availability Clustering
• High Reliability Fault Tolerance Features

Dynamic IT

• Flexible Operating Cost
• Flexible Sourcing
• Virtualized Resources
• Service Oriented Architecture
• End-to-end Design Management

General Purpose It

• Exceptional price/performance
• Compelling RAS
• Common Management
• Standards-based Modular Components

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Itanium 2-Based Platforms
Delivering on Business Critical Data Tier
Requirements
Outstanding performance across multiple
operating systems, vendors and solutions

• Scalability
• Range of systems that scale up to 128P across
  multiple OS
• Reliability
• Mainframe class reliability features built into
  Itanium 2-based platforms
• Availability
• Best in class features for error recovery
  supported by Windows, Linux, HP-UX

• Solutions Choice TODAY
• Multi-vendor, standard business-critical
  architecture available and supported by
  production software and deployments TODAY
• Cost-Effective Solution vs. RISC
• Roadmap Strength
• Long-term roadmap upgrade path planned through
  2007

Itanium 2-based platforms multiple innovations
pervade multi-vendor, standard business-critical
architecture
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Innovation in Itanium 2-Based Platforms
2005 Planned Enhancements
2004 Prior Enhancements
Dual-core Multi-threading Virtualization Power
Management TechnologyDemand Based Switching
(DBS) PCI Express Fully-buffered DIMMS (FBD) ,
DDR II Enhanced System Bus Bandwidth, cache
reliability, and processor performance
EPIC architecture Enhanced Machine Check
Architecture FMAC for floating-point
leadership Largest on-die resources for demanding
workloads
Future Enhancements
Cost parity with Xeon processor systems through
common platform architecture Up to 2X higher
performance than Xeon processor systems
Multi-core Hardware Virtualization Enhanced
I/O, memory RAS
Innovations deliver Intels highest performance,
reliability and manageability solutions for the
enterprise
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A Day in the Life of Itanium-Based Servers
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Itanium 2 Deployment Examples
Fuji Film
CitiStreet
CompUSA

• Results
• Faster time to solution 50 60 speed-up, 2X
  ROI
• Business Needs
• SAP Business Information Warehouse (BW) maxing
  out on 32-bit architecture
• Solution
• Express5800/1320Xdserver (NEC) 24 Intel
  Itanium 2 processors with 6 MB L3 cache
• SAP Business Information Warehouse (BW) 3.1,
  Microsoft Windows Server 2003 (64-bit) Enterprise
  Edition, SQL Server (64-bit)

• Results
• Faster time to solution Access time to
  inventory data gt 85 faster
• Scalability for growth
• Improved data warehouse performance
• Business needs
• Faster OLAP processing (32-bit solution gt 14 hrs)
• Scalability to support business growth
• Solution
• Itanium 2 processor-based HP Integrity rx5670 and
  HP Integrity rx2600 solution
• SAP ERP software
• Microsoft SQL Server on Microsoft Windows
  Server 2003

• Results
• Faster time to solution Increased
  competitiveness due to ability to make changes
  quickly and easily
• Better support for 5-6 million participants
  ability to accommodate growth Increased
  performance
• Substantial cost savings
• Business needs
• Migrate to handle record keeping for 5 million
  participants
• Make changes to system quickly and easily
• Solution
• HP Integrity Superdomes based on Itanium 2
  processors
• HP-UX 11i

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Intel Xeon Processor Family Platforms

• The enterprise standard for deployment of general
  purpose IT infrastructure
• gt85 of the worlds servers are Xeon-based
  servers
• The Xeon brand promise
• Proven price/performance leadership
• Reliable data integrity
• Optimal scale-out platform
• Most complete support for general purpose IT
  infrastructure applications today and tomorrow
• Delivers support for todays production software,
  and is ready to run emerging new 64-bit software
  as it is released
• Delivers additional technologies over next 12
  months to support evolving needs for general
  purpose deployments

Deploy workstations and general purpose IT
infrastructure servers with confidence, for
outstanding business value
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Innovation in Intel Xeon Family Platforms
2005 Planned Enhancements
2004 Prior Enhancements
New SSE3 Instructions 800MHz FSB PCI Express
Intel EM64T Power ManagementDemand Based
Switching (DBS) DDR2 MemoryHigher capacity
performance w/ lower power
Hyper-Threading Technology Intel Netburst
micro-architecture SSE SSE2 instructions
Future Enhancements
Virtualization Dual core CPUs Fully buffered
DIMMs Common platform architecture with Itanium
processorenhanced system capability, support
migration as needed
Intel focus on platform innovations that deliver
performance, reliability and manageability
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Xeon Platform Deployment Examples
WETA Digital
Burlington Coat Factory
AIG SunAmerica

• Business Needs
• Migrate 40 Oracle-based applications from UNIX
  platform
• Results
• Increased throughput and improved response times.
• Reduced infrastructure costs and TCO.
• Increased system availability
• Solution
• Oracle9i Real Application Cluster
• Polyserve Matrix Server
• The SuSE Linux Enterprise Server
• IBM eServer xSeries based on the Intel Xeon
  processor

• Business Needs
• High-performance, reliable computing environment
  for demanding DCC and hours of rendering
• Results
• Delivered content cost effectively through
  reliability and performance advantages
• Scaled to provide additional processing power
• 5-10x more processing power at one-fifth the cost
• Solution
• Intel Xeon processor-based workstations and
  servers

• Business Needs
• Improve operating efficiencies, TCO
• Consolidate business on a single platform
• Increase price-performance over RISC/Unix
• Results
• 3X increase in performance vs. RISC
• Faster calculation, cycle time
• Solution
• Unisys ES7000 with 32 Intel Xeon processors MP
  processors Oracle 8i
• Farm of servers with Intel Xeon processor
  NaviSys Home Office, WebSphere

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Which Is The Right Architecture?
General Guidelines for Today
Intel Xeon processor family
Intel Itanium 2 processor
Front-end Servers/WS
Mid Tier
Data tier
Platform
Deployment
Scale-out
Scale-up
Large Enterprise
Size
SMB or Department
Large DB, ERP, BI, SCM
App. Server, Collaboration, e-Commerce,
workgroup,firewall/security, Portal, etc.
ERP, SCM,CRM, BI
Solutions
Infrastructure Software
Security, Management, Storage
Some of the examples
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Investments for Tomorrow
Intel Itanium 2 processor will deliver up to 2X
Performance at Xeon platform price
All dates and product descriptions are subject
to change without notice
For Enterprise Technical Computing Application
Segments
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Investments for Tomorrow
Intel Itanium 2 processor will deliver up to 2X
Performance at Xeon platform price
Common Platform Architecture in 2007Itanium
delivers up to 2X Xeon performanceat similar
platform price point
All dates and product descriptions are subject
to change without notice
For Enterprise Technical Computing Application
Segments
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2005 2007 Itanium Deployment Guidance

• Guidance for 2H 2005
• Itanium shipments 22 of high-end server
  shipments1
• Itanium enhancements strengthen position for
  business-critical data tier continue
  deployments in this space
• Initial delivery of virtualized systems, plus
  vendor choice, make Itanium platform for initial
  deployments for the Dynamic IT environment

• Guidance for 2007
• Itanium shipments 44 of high-end server
  shipments (rising to 51 2008)1
• Delivery of common platform architecture, where
  Itanium sees 1.5 2X Xeon performance at similar
  platform price points
• Enhanced virtualization and CoD makes Itanium the
  deployment platform to fully realize dynamic IT

1Source IDC Worldwide and U.S. Server 2004-2008
Forecast Apr 2004 Doc 31053. High-end servers
are total of mainframe, RISC-based and
Itanium-based
Itanium 2 strengthened position for data tier
and Dynamic IT Xeon strengthened position for
general purpose IT infrastructure (x86 still 89
of total server shipments by 20071)
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Programs Support

• Request to participate in platform seeding
  programs
• Contact your Intel BDM, Geo HPC sales lead, Intel
  MDM
• Comprehensive Developer Resources
• http//www.intel.com/cd/ids/developer/asmo-na/eng/
  index.htm
• IT_at_Intel
• Best practices on how Intel has identified,
  evaluated, and deployed new technologies to
  improve its business processes and returns
• http//www.intel.com/it/list.htm
• Intel Solution Services
• Synthesizes expertise and technology from Intels
  key business groups to deliver optimal IA- based
  solutions to clients
• http//www.intel.com/products/services/intelsoluti
  onservices/index.htm

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Summary/Call to Action

• Deploy Itanium 2 TODAY for the business-critical
  data tier
• Multi-vendor, standard business-critical
  architecture available and supported by
  production software
• Robust business critical performance including
  excellent scalability, availability, and
  reliability
• Roadmap strength Long-term roadmap upgrade
  path planned through 2007
• Deploy Xeon processor family today as the
  standard general purpose IT infrastructure
• Proven price/performance leadership and the Xeon
  brand promise
• Deploy new technologies with confidence
• Develop plan to exploit Itanium processor family
  capabilities and cost benefits as the ecosystem
  matures and HW costs decline