Lisa Lachenmayr Food Stamp Nutrition Education Program University of Maryland Cooperative Extension - PowerPoint PPT Presentation

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Lisa Lachenmayr Food Stamp Nutrition Education Program University of Maryland Cooperative Extension

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10-12 year old boys were involved in sports. Food Stamp Nutrition Education Program ... Food Stamp Nutrition Education Program. Program designed for youth 9-13 ... – PowerPoint PPT presentation

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Title: Lisa Lachenmayr Food Stamp Nutrition Education Program University of Maryland Cooperative Extension


1
Lisa LachenmayrFood Stamp Nutrition Education
ProgramUniversity of Maryland Cooperative
Extension
2
How did it begin?
  • Social Marketing Project
  • FSNEP
  • MCE Baltimore County
  • Maryland State Department of Health and Mental
    Hygiene
  • Small amount of money
  • LOTS and LOTS of discussion

3
Target Audience and Message
  • Baltimore City and Prince Georges County
  • Low income
  • African American youth
  • Physical activity

4
Key Objectives
  • Identify
  • Physical activity patterns in African American
    children
  • Motivations for physical activity
  • Barriers to physical activity
  • Key messages to promote physical activity

5
Focus Group Testing
  • 6 focus groups were conducted
  • Baltimore City and Prince Georges County
  • Participants
  • Children ages 6-9
  • Children ages 10-12
  • Parents of 6-12 year old children

6
Eligibility of Participants
  • African American
  • Residing in Baltimore or Prince Georges county
  • Eligible for food stamps

7
Role Models of Youth
  • Historical figures
  • Musical entertainers
  • Sports celebrities
  • Family members

8
Types of Physical Activity
  • 6-9 year olds played outdoors and indoors.
    Valued family time
  • 10-12 year old girls spent time with peers
  • 10-12 year old boys were involved in sports

9
Motivations for Physical Activity
  • 6-9 year olds
  • Please parents
  • Spending time with family and friends
  • Health and strength
  • Avoid weight gain
  • Protection

10
Motivations for Physical Activity
  • 10-12 year olds
  • Health
  • Look better
  • Spend time with friends at school

11
Motivations for Physical Activity
  • Parents
  • Health
  • Social development
  • Time with family
  • Structure
  • Moral development

12
Barriers to Physical Activity
  • Homework
  • Babysitting and other constraints
  • Safety
  • Lack of space and privacy
  • TV and videos
  • Lack of encouragement from parents
  • Lack of opportunity

13
Key Messages
  • Social aspects of physical activity
  • Emphasize activities they already enjoy
  • Parents as role models
  • Limit TV and video time
  • Focus on older children
  • Emphasize free activities and safety

14
Next Steps
  • Develop key messages to promote physical activity
    in African American girls 9-12 years old
  • Develop an intervention to promote physical
    activity
  • Develop collaborators in Baltimore City

15
  • Program designed for youth 9-13 years old (4-8th
    graders)
  • Designed for after-school programs
  • Train-the-trainer
  • Club format

16
Baltimore City Pilot
  • Partners MSDHM, The After School Institute and
    Kangaroo Kids
  • 25 clubs (goal was 5!)
  • Provided after school programs
  • Jump Rope training
  • JumpSmart kits
  • The Power of Choice training

17
Cost per JumpSmart Club
  • After-school programs
  • None
  • State FSNEP expenses
  • Jump Rope Coach training
  • Kangaroo Kids, facility rental, lunch
  • 150.00 per club
  • Double Dutch ropes, CDs, videos, CD players,
    posters, books
  • 3.50 per youth enrolled in club
  • Jump rope

18
(No Transcript)
19
ClubExpectations
  • Meet at least weekly
  • Include both nutrition and jump rope
  • Provide monthly Nutrition Education Activities
    Report to county FSNEP educator
  • Submit follow-up evaluations to county FSNEP
    educator

20
Next steps
  • State-wide
  • Develop a campaign that supports program and
    promotes physical activity
  • Hire a project leader
  • Continue in Baltimore City
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