Geographic Mapping by Advertising Category

1
Geographic Mapping by Advertising Category
2
DTC ArenaThe Major Leagues
3

• Geography is often more predictive of sales than
  demography, and every brand has geographic areas
  of opportunity.

• For most brands, markets comprising a third of
  the U.S. will over-deliver U.S. sales by 30.

4

• The following maps illustrate the geographic
  strength of brand and/or category sales based on
  BDI/CDI for

• Pharmaceutical
• Beverages
• Packaged Goods
• Financial Planning
• Automotives

If you are interested in a map for a category or
brand that is not shown here, please contact TVB.
5
Pharmaceutical
6
Rx Allergy Relief
The best 1/3 of the US indexes at 148 The best
age demo only indexes at 111
Source IMS prescription data, MRI
7
Rx Cholesterol Medication
The best 1/3 of the US indexes at 140 The best
age demo only indexes at 97
Source NPA-MSA Audit, IMS Health MRI Double base
8
Beverages
9
Coke Classic
The best 1/3 of the US indexes at 153 The best
age demo only indexes at 124
Source IRI/MRI
10
Diet Coke
The best 1/3 of the US indexes at 148 The best
age demo only indexes at 108
Source IRI/MRI
11
Labatt Blue
The best 1/3 of the US indexes at 167 The best
age demo only indexes at 104
Source IRI/MRI
12
Labatt Blue Light
The best markets in the US index at 426 The best
age demo only indexes at 104
For this brand, 28 markets account for 90 of
sales those 28 markets represent the best
markets
Source IRI/MRI
13
Lipton RTS Iced Teas
The best 1/3 of the US indexes at 182 The best
age demo only indexes at 110
Source IRI/MRI
14
Packaged Goods
15
DiGiorno Rising Crust Pizza
The best 1/3 of the US indexes at 131 The best
age demo only indexes at 116
Source IRI/MRI
16
Hellmanns and Best Foods Mayonnaise
The best 1/3 of the US indexes at 129 The best
age demo only indexes at 102
Source IRI/MRI
17
Kraft Macaroni Cheese
The best 1/3 of the US indexes at 131 The best
age demo only indexes at 123
Source IRI/MRI
18
Lever 2000
The best 1/3 of the US indexes at 119 The best
age demo only indexes at 100
Source IRI/MRI
19
Lifesavers Candy
The best 1/3 of the US indexes at 126 The best
age demo only indexes at 106
Source IRI/MRI
20
Maxwell House Coffee
The best 1/3 of the US indexes at 160 The best
age demo only indexes at 91
Source IRI/MRI
21
Oreo Cookies
The best 1/3 of the US indexes at 117 The best
age demo only indexes at 102
Source IRI/MRI
22
Planters Nuts
The best 1/3 of the US indexes at 126 The best
age demo only indexes at 100
Source IRI/MRI
23
Snuggle Fabric Softener
The best 1/3 of the US indexes at 133 The best
age demo only indexes at 100
Source IRI/MRI
24
Swiffer Floor Duster
The best 1/3 of the US indexes at 130 The best
age demo only indexes at 112
Source IRI Infoscan special tabulation/MRI
25
Wisk Detergent
The best 1/3 of the US indexes at 148 The best
age demo only indexes at 100
Source IRI/MRI
26
Financial Planning
27
Financial Planning
The best 1/3 of the US indexes at 140 The best
age demo only indexes at 114
Source MRI Special tabulation
28
Automotive
29
Acura TL
The best 1/3 of the US indexes at 172 The best
age demo only indexes at 120
Source Age Demos MRI Doublebase Total US BDI
RL Polk, Retail Consumer Database
30
Audi A4
The best 1/3 of the US indexes at 199 The best
age demo only indexes at 132
Source Age Demos MRI Doublebase Total US BDI
RL Polk, Retail Consumer Database
31
Audi A6
The best 1/3 of the US indexes at 192 The best
age demo only indexes at 132
Source Age Demos MRI Doublebase Total US BDI
RL Polk, Retail Consumer Database
32
Audi A8
The best 1/3 of the US indexes at 201 The best
age demo only indexes at 132
Source Age Demos MRI Doublebase Total US BDI
RL Polk, Retail Consumer Database
33
BMW 318
The best 1/3 of the US indexes at 701 The best
age demo only indexes at 138
Source Polk Special tabulation/MRI
34
BMW 323
The best 1/3 of the US indexes at 201 The best
age demo only indexes at 138
Source Polk Special tabulation/MRI
35
BMW 325
The best 1/3 of the US indexes at 184 The best
age demo only indexes at 131
Source MRI Doublebase BDI RL Polk Co.,
Retail Consumer Database
36
BMW 328
The best 1/3 of the US indexes at 207 The best
age demo only indexes at 138
Source Polk Special tabulation/MRI
37
BMW 330
The best 1/3 of the US indexes at 188 The best
age demo only indexes at 131
Source MRI Doublebase BDI RL Polk Co.,
Retail Consumer Database
38
BMW 300-Series
The best 1/3 of the US indexes at 203 The best
age demo only indexes at 138
Source Age Demos MRI Doublebase Total US BDI
RL Polk, Retail Consumer Database
39
BMW 525
The best 1/3 of the US indexes at 196 The best
age demo only indexes at 128
Source MRI Doublebase BDI RL Polk Co.,
Retail Consumer Database
40
BMW 528
The best 1/3 of the US indexes at 213 The best
age demo only indexes at 148
Source Polk Special tabulation/MRI
41
BMW 530
The best 1/3 of the US indexes at 196 The best
age demo only indexes at 128
Source MRI Doublebase BDI RL Polk Co.,
Retail Consumer Database
42
BMW 540
The best 1/3 of the US indexes at 194 The best
age demo only indexes at 128
Source MRI Doublebase BDI RL Polk Co.,
Retail Consumer Database
43
BMW Total 5-Series
The best 1/3 of the US indexes at 213 The best
age demo only indexes at 148
Source Polk Special tabulation/MRI
44
BMW 740
The best 1/3 of the US indexes at 212 The best
age demo only indexes at 121
Source Polk Special tabulation/MRI
45
BMW 750
The best 1/3 of the US indexes at 212 The best
age demo only indexes at 121
Source Polk Special tabulation/MRI
46
BMW Total 7 Series
The best 1/3 of the US indexes at 208 The best
age demo only indexes at 121
Source Age Demos MRI Doublebase Total US BDI
RL Polk, Retail Consumer Database
47
BMW X5 SUV
The best 1/3 of the US indexes at 183 The best
age demo only indexes at 129
Source Polk Special tabulation/MRI
48
Chevrolet Astro
The best 1/3 of the US indexes at 158 The best
age demo only indexes at 115
Source Age Demos MRI Doublebase Total US BDI
RL Polk, Retail Consumer Database
49
Chevy Blazer
The best 1/3 of the US indexes at 158 The best
age demo only indexes at 116
Source Age Demos MRI Doublebase Total US BDI
RL Polk, Retail Consumer Database
50
Chevrolet Cavalier
The best 1/3 of the US indexes at 164 The best
age demo only indexes at 111
Source Age Demos MRI Doublebase Total US BDI
RL Polk, Retail Consumer Database
51
Chevrolet Impala
The best 1/3 of the US indexes at 147 The best
age demo only indexes at 115
Source Age Demos MRI Doublebase Total US BDI
RL Polk, Retail Consumer Database
52
Chevrolet Malibu
The best 1/3 of the US indexes at 151 The best
age demo only indexes at 118
Source Age Demos MRI Doublebase Total US BDI
RL Polk, Retail Consumer Database
53
Chevrolet Prizm
The best 1/3 of the US indexes at 173 The best
age demo only indexes at 111
Source Age Demos MRI Doublebase Total US BDI
RL Polk, Retail Consumer Database
54
Chevrolet Silverado
The best 1/3 of the US indexes at 124 The best
age demo only indexes at 110
Sources RL Polk Co./MRI
55
Chrysler PT Cruiser
The best 1/3 of the US indexes at 142 The best
age demo only indexes at 110
Source Polk Special tabulation/MRI
56
Chrysler 300M
The best 1/3 of the US indexes at 150 The best
age demo only indexes at 95
Source Age Demos MRI Doublebase Total US BDI
RL Polk, Retail Consumer Database
57
Chrysler Sebring
The best 1/3 of the US indexes at 163 The best
age demo only indexes at 118
Source Polk Special tabulation/MRI
58
Chevrolet Venture
The best 1/3 of the US indexes at 171 The best
age demo only indexes at 137
Source Age Demos MRI Doublebase Total US BDI
RL Polk, Retail Consumer Database
59
Dodge Intrepid
The best 1/3 of the US indexes at 159 The best
age demo only indexes at 118
Source Age Demos MRI Doublebase Total US BDI
RL Polk, Retail Consumer Database
60
Dodge Stratus
The best 1/3 of the US indexes at 182 The best
age demo only indexes at 110
Source Age Demos MRI Doublebase Total US BDI
RL Polk, Retail Consumer Database
61
Dodge Caravan
The best 1/3 of the US indexes at 148 The best
age demo only indexes at 121
Source Age Demos MRI Doublebase Total US BDI
RL Polk, Retail Consumer Database
62
Dodge Durango
The best 1/3 of the US indexes at 132 The best
age demo only indexes at 124
Source Polk Special tabulation/MRI
63
Ford Ranger
The best 1/3 of the US indexes at 155 The best
age demo only indexes at 113
Source Age Demos MRI Doublebase Total US BDI
RL Polk, Retail Consumer Database
64
Ford Excursion
The best 1/3 of the US indexes at 162 The best
age demo only indexes at 107
Source Age Demos MRI Doublebase, based on Ford
Ranger Total US BDI RL Polk, Retail Consumer
Database
65
Ford Escape
The best 1/3 of the US indexes at 140 The best
age demo only indexes at 107
Source Age Demos MRI Doublebase, based on Ford
Ranger Total US BDI RL Polk, Retail Consumer
Database
66
Ford Econoline
The best 1/3 of the US indexes at 157 The best
age demo only indexes at 90
Source Age Demos MRI Doublebase Total US BDI
RL Polk, Retail Consumer Database
67
Ford Expedition
The best 1/3 of the US indexes at 175 The best
age demo only indexes at 151
Source Age Demos MRI Doublebase Total US BDI
RL Polk, Retail Consumer Database
68
Ford Ranger
The best 1/3 of the US indexes at 155 The best
age demo only indexes at 107
Source Age Demos MRI Doublebase Total US BDI
RL Polk, Retail Consumer Database
69
Ford F-Series Pickup
The best 1/3 of the US indexes at 155 The best
age demo only indexes at 109
Source Age Demos MRI Doublebase Total US BDI
RL Polk, Retail Consumer Database
70
Ford Mustang
The best 1/3 of the US indexes at 166 The best
age demo only indexes at 121
Source Age Demos MRI Doublebase Total US BDI
RL Polk, Retail Consumer Database
71
GMC Jimmy
The best 1/3 of the US indexes at 177 The best
age demo only indexes at 126
Source Age Demos MRI Doublebase Total US BDI
RL Polk, Retail Consumer Database
72
Honda Accord
The best 1/3 of the US indexes at 149 The best
age demo only indexes at 113
Sources RL Polk Co./MRI
73
All Hondas
The best 1/3 of the US indexes at 149 The best
age demo only indexes at 117
Source MRI Doublebase BDI RL Polk Co.,
Retail Consumer Database
74
Honda Pilot
The best 1/3 of the US indexes at 139 The best
age demo only indexes at 117
Source MRI Doublebase BDI RL Polk Co.,
Retail Consumer Database
75
Hyundai Elantra
The best 1/3 of the US indexes at 174 The best
age demo only indexes at 146
Source Age Demos MRI Doublebase Total US BDI
RL Polk, Retail Consumer Database
76
Infiniti I30
The best 1/3 of the US indexes at 189 The best
age demo only indexes at 106
Source Age Demos MRI Doublebase Total US BDI
RL Polk, Retail Consumer Database
77
Isuzu Rodeo
The best 1/3 of the US indexes at 191 The best
age demo only indexes at 125
Source Age Demos MRI Doublebase Total US BDI
RL Polk, Retail Consumer Database
78
Isuzu Trooper
The best 1/3 of the US indexes at 178 The best
age demo only indexes at 133
Source Age Demos MRI Doublebase Total US BDI
RL Polk, Retail Consumer Database
79
Jeep Grand Cherokee
The best 1/3 of the US indexes at 135 The best
age demo only indexes at 120
Source Age Demos MRI Doublebase Total US BDI
RL Polk, Retail Consumer Database
80
KIA
The best 1/3 of the US indexes at 170 The best
age demo only indexes at 78
Source Age Demos MRI Doublebase Total US BDI
RL Polk, Retail Consumer Database
81
Lexus ES300
The best 1/3 of the US indexes at 186 The best
age demo only indexes at 148
Source Age Demos MRI Doublebase Total US BDI
RL Polk, Retail Consumer Database
82
Mazda Millenia
The best 1/3 of the US indexes at 188 The best
age demo only indexes at 145
Source Age Demos MRI Doublebase Total US BDI
RL Polk, Retail Consumer Database
83
Mazda Protegé
The best 1/3 of the US indexes at 160 The best
age demo only indexes at 117
Source Age Demos MRI Doublebase Total US BDI
RL Polk, Retail Consumer Database
84
Mazda 626
The best 1/3 of the US indexes at 175 The best
age demo only indexes at 123
Source Age Demos MRI Doublebase Total US BDI
RL Polk, Retail Consumer Database
85
Mazda B2500 Pick-Up
The best 1/3 of the US indexes at 176 The best
age demo only indexes at 94
Source Age Demos MRI Doublebase Total US BDI
RL Polk, Retail Consumer Database
86
Mazda Tribute SUV
The best 1/3 of the US indexes at 155 The best
age demo only indexes at 140
Source Age Demos MRI Doublebase Total US BDI
RL Polk, Retail Consumer Database
87
Mazda Miata
The best 1/3 of the US indexes at 165 The best
age demo only indexes at 130
Source Age Demos MRI Doublebase Total US BDI
RL Polk, Retail Consumer Database
88
Mazda MPV
The best 1/3 of the US indexes at 168 The best
age demo only indexes at 140
Source Age Demos MRI Doublebase Total US BDI
RL Polk, Retail Consumer Database
89
Mercedes Benz
The best 1/3 of the US indexes at 196 The best
age demo only indexes at 93
Sources BDI RL Polk Co./MRI
90
Mercedes Benz C Class
The best 1/3 of the US indexes at 197 The best
age demo only indexes at 116
Source Polk Special tabulation/MRI
91
Mercedes Benz Light Trucks - ML320/430/55
The best 1/3 of the US indexes at 190 The best
age demo only indexes at 116
Source Polk Special tabulation/MRI
92
Mercedes Benz E Class
The best 1/3 of the US indexes at 201 The best
age demo only indexes at 112
Source Age Demos MRI Doublebase Total US BDI
RL Polk, Retail Consumer Database
93
Mitsubishi Montero
The best 1/3 of the US indexes at 172 The best
age demo only indexes at 155
Source Age Demos MRI Doublebase Total US BDI
RL Polk, Retail Consumer Database
94
Nissan Altima
The best 1/3 of the US indexes at 177 The best
age demo only indexes at 115
Source Age Demos MRI Doublebase Total US BDI
RL Polk, Retail Consumer Database
95
Nissan Frontier
The best 1/3 of the US indexes at 190 The best
age demo only indexes at 120
Source Age Demos MRI Doublebase Total US BDI
RL Polk, Retail Consumer Database
96
Ram 1500
The best 1/3 of the US indexes at 159 The best
age demo only indexes at 124
Source Age Demos MRI Doublebase Total US BDI
RL Polk, Retail Consumer Database
97
Ram 2500
The best 1/3 of the US indexes at 187 The best
age demo only indexes at 119
Source Polk Special tabulation/MRI
98
Saab
The best 1/3 of the US indexes at 207 The best
age demo only indexes at 125
Sources RL Polk Co./MRI
99
Saturn LS
The best 1/3 of the US indexes at 138 The best
age demo only indexes at 93
Source Age Demos MRI Doublebase Total US BDI
RL Polk, Retail Consumer Database
100
Saturn SC
The best 1/3 of the US indexes at 143 The best
age demo only indexes at 90
Source Age Demos MRI Doublebase Total US BDI
RL Polk, Retail Consumer Database
101
Saturn SL
The best 1/3 of the US indexes at 144 The best
age demo only indexes at 124
Source Age Demos MRI Doublebase Total US BDI
RL Polk, Retail Consumer Database
102
Subaru Legacy
The best 1/3 of the US indexes at 227 The best
age demo only indexes at 115
Source MRI Doublebase BDI RL Polk Co.,
Retail Consumer Database
103
Subaru Forester
The best 1/3 of the US indexes at 208 The best
age demo only indexes at 117
Source MRI Doublebase BDI RL Polk Co.,
Retail Consumer Database
104
Subaru Impreza
The best 1/3 of the US indexes at 223 The best
age demo only indexes at 109
Source Age Demos MRI Doublebase Total US BDI
RL Polk, Retail Consumer Database
105
Toyota RAV4
The best 1/3 of the US indexes at 158 The best
age demo only indexes at 128
Source Age Demos MRI Doublebase Total US BDI
RL Polk, Retail Consumer Database
106
Toyota Camry
The best 1/3 of the US indexes at 151 The best
age demo only indexes at 101
Source Age Demos MRI Doublebase Total US BDI
RL Polk, Retail Consumer Database
107
Toyota Tacoma
The best 1/3 of the US indexes at 184 The best
age demo only indexes at 114
Source MRI Doublebase BDI RL Polk Co.,
Retail Consumer Database
108
Volkswagen Beetle
The best 1/3 of the US indexes at 143 The best
age demo only indexes at 125
Source Polk Special tabulation/MRI
109
Volkswagen Jetta
The best 1/3 of the US indexes at 171 The best
age demo only indexes at 140
Source Polk Special tabulation/MRI
110
Volkswagen Passat
The best 1/3 of the US indexes at 185 The best
age demo only indexes at 112
Source Age Demos MRI Doublebase Total US BDI
RL Polk, Retail Consumer Database
111
Any Volvo
The best 1/3 of the US indexes at 181 The best
age demo only indexes at 112
Source Age Demos MRI Doublebase Total US BDI
RL Polk, Retail Consumer Database
112
Volvo C70
The best 1/3 of the US indexes at 201 The best
age demo only indexes at 99
Source MRI Doublebase BDI RL Polk Co.,
Retail Consumer Database
113
Volvo S40
The best 1/3 of the US indexes at 188 The best
age demo only indexes at 113
Source Polk Special tabulation/MRI
114
Volvo S60
The best 1/3 of the US indexes at 190 The best
age demo only indexes at 123
Source MRI Doublebase BDI RL Polk Co.,
Retail Consumer Database
115
Volvo S70
The best 1/3 of the US indexes at 175 The best
age demo only indexes at 113
Source Polk Special tabulation/MRI
116
Volvo S80
The best 1/3 of the US indexes at 176 The best
age demo only indexes at 123
Source MRI Doublebase BDI RL Polk Co.,
Retail Consumer Database
117
Volvo V40
The best 1/3 of the US indexes at 197 The best
age demo only indexes at 113
Source Polk Special tabulation/MRI
118
Volvo V70
The best 1/3 of the US indexes at 202 The best
age demo only indexes at 107
Source MRI Doublebase BDI RL Polk Co.,
Retail Consumer Database
119
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