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Consumer behavior refers to the buying behavior of final customers'

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Consumer behavior refers to the buying behavior of final ... According to the textbook, consumer purchases are ... collectivism. Kotler ... – PowerPoint PPT presentation

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Title: Consumer behavior refers to the buying behavior of final customers'


1
  • Consumer behavior refers to the buying behavior
    of final customers.
  • True
  • False

2
  • Consumer behavior refers to the buying behavior
    of final customers.
  • True
  • False

3
  • According to the textbook, consumer purchases are
    strongly influenced by cultural, social, personal
    and _____ characteristics.
  • psychological
  • emotional
  • physical
  • economic

4
  • According to the textbook, consumer purchases are
    strongly influenced by cultural, social, personal
    and _____ characteristics.
  • psychological
  • emotional
  • physical
  • economic

5
  • _____ is the most basic cause of a persons wants
    and behavior.
  • Greed
  • Fear
  • Culture
  • Materialism

6
  • _____ is the most basic cause of a persons wants
    and behavior.
  • Greed
  • Fear
  • Culture
  • Materialism

7
  • Which of the following is not a value normally
    presented in the U.S. culture?
  • achievement
  • progress
  • material comfort
  • collectivism

8
  • Which of the following is not a value normally
    presented in the U.S. culture?
  • achievement
  • progress
  • material comfort
  • collectivism

9
  • Groups of people with shared value systems based
    on common life experiences are called _____.
  • cohorts
  • generations
  • subcultures
  • affiliate groups

10
  • Groups of people with shared value systems based
    on common life experiences are called _____.
  • cohorts
  • generations
  • subcultures
  • affiliate groups

11
  • The fastest-growing and most affluent subculture
    in the U.S. is the _____ population.
  • Hispanic
  • African American
  • Asian American
  • mature

12
  • The fastest-growing and most affluent subculture
    in the U.S. is the _____ population.
  • Hispanic
  • African American
  • Asian American
  • mature

13
  • Social class is determined only by an
    individuals income.
  • True
  • False

14
  • Social class is determined only by an
    individuals income.
  • True
  • False (Income is only one of several factors used
    to determine a persons social class. Other
    factors include ones occupation, education,
    wealth and type of residence.)

15
  • The _____ is the most important consumer buying
    organization in society.
  • school
  • family
  • government
  • business

16
  • The _____ is the most important consumer buying
    organization in society.
  • school
  • family
  • government
  • business

17
  • Which of the following is not a personal factor
    that influences a buyers decision?
  • beliefs
  • age
  • lifestyle
  • personality

18
  • Which of the following is not a personal factor
    that influences a buyers decision?
  • beliefs
  • age
  • lifestyle
  • personality

19
  • The VALS classification system measures a
    persons _____.
  • income
  • occupation
  • lifestyle
  • personality

20
  • The VALS classification system measures a
    persons _____.
  • income
  • occupation
  • lifestyle
  • personality

21
  • A persons _____ is his/her unique set of
    psychological characteristics that are relatively
    consistent and lasting.
  • self esteem
  • self concept
  • lifestyle
  • personality

22
  • A persons _____ is his/her unique set of
    psychological characteristics that are relatively
    consistent and lasting.
  • self esteem
  • self concept
  • lifestyle
  • personality

23
  • According to _____, people are largely
    unconscious about the real psychological forces
    shaping their behavior.
  • Abraham Maslow
  • Bill Gates
  • Alfred Skinner
  • Sigmund Freud

24
  • According to _____, people are largely
    unconscious about the real psychological forces
    shaping their behavior.
  • Abraham Maslow
  • Bill Gates
  • Alfred Skinner
  • Sigmund Freud

25
  • The process of selecting, organizing and
    interpreting information to form a meaningful
    picture of the world is referred to as _____.
  • perception
  • sensation
  • subliminal imprinting
  • rationalization

26
  • The process of selecting, organizing and
    interpreting information to form a meaningful
    picture of the world is referred to as _____.
  • perception
  • sensation
  • subliminal imprinting
  • rationalization

27
  • When a person changes his/her behavior as a
    result of an experience, we say that _____ has
    occurred.
  • motivation
  • sensation
  • learning
  • perception

28
  • When a person changes his/her behavior as a
    result of an experience, we say that _____ has
    occurred.
  • motivation
  • sensation
  • learning
  • perception

29
  • If a persons attitude reflects one of his/her
    core values, then the attitude is easy to change.
  • True
  • False

30
  • If a persons attitude reflects one of his/her
    core values, then the attitude is easy to change.
  • True
  • False (Attitudes are difficult to change because
    they fit into a pattern, and changing one
    attitude may require difficult adjustments in
    many others.)

31
  • A consumer purchasing fine furniture (which is
    expensive and for which a brands name matters)
    would probably result in _____ buying behavior.
  • dissonance-reducing
  • variety-seeking
  • complex
  • habitual

32
  • A consumer purchasing fine furniture (which is
    expensive and for which a brands name matters)
    would probably result in _____ buying behavior.
  • dissonance-reducing
  • variety-seeking
  • complex
  • habitual

33
  • _____ buying behavior is characterized by low
    consumer involvement but significant perceived
    brand differences.
  • Dissonance-reducing
  • Variety-seeking
  • Complex
  • Habitual

34
  • _____ buying behavior is characterized by low
    consumer involvement but significant perceived
    brand differences.
  • Dissonance-reducing
  • Variety-seeking
  • Complex
  • Habitual

35
  • The final step in the buying decision process is
    _____.
  • the purchase itself
  • postpurchase behavior
  • choosing the product
  • getting the rebate

36
  • The final step in the buying decision process is
    _____.
  • the purchase itself
  • postpurchase behavior
  • choosing the product
  • getting the rebate

37
  • What two factors come between the purchase
    intention and the purchase decision?
  • attitudes of others and unexpected situational
    factors
  • attitudes of others and lack of resources
  • unexpected situational factors and lack of
    resources
  • shortages and lack of resources

38
  • What two factors come between the purchase
    intention and the purchase decision?
  • attitudes of others and unexpected situational
    factors
  • attitudes of others and lack of resources
  • unexpected situational factors and lack of
    resources
  • shortages and lack of resources
  • (Note lack of resources and shortages are
    examples of unexpected situational factors)

39
  • What are the two largest populations in the
    adoption process?
  • innovators and early majority
  • early adopters and early majority
  • early majority and late majority
  • innovators and laggards

40
  • What are the two largest populations in the
    adoption process?
  • innovators and early majority
  • early adopters and early majority
  • early majority and late majority
  • innovators and laggards

41
  • Which of the following does not influence a
    products rate of adoption?
  • relative advantage
  • compatibility
  • divisibility
  • perceptibility

42
  • Which of the following does not influence a
    products rate of adoption?
  • relative advantage
  • compatibility
  • divisibility
  • perceptibility
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