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Diane Green Greentree Naturals

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Title: Diane Green Greentree Naturals


1
Diane Green Greentree Naturals
  • Small Farm Marketing

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  • For todays small acreage farm to succeed in a
    very competitive market, the farmer must assess
    the opportunities of the land, plan the crop,
    grow it, and then be able to sell it.

Marketing is one of the important keys to success
and often the toughest part of the survival and
sustainability of the small acreage farm. As
educators, being able to provide guidance to
farmers to help them improve their Marketing
skills is essential!
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Farmer to Farmer
  • Most farmers say they prefer learning from other
    farmers
  • If you are an educator and trying to provide
    workshops or training opportunities for your
    local farmers about direct farm marketing, bring
    in other farmers to tell their stories

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Greentree Naturals Marketing at a Glance
  • 1990 Started out with the local Saturday Farmers
    Market
  • 1993 added Restaurant sales
  • 1995 added more restaurants, CSAs flower
    subscriptions
  • 1996 added on-farm workshops, apprenticeships and
    consulting
  • 1997 added working with caterers for special
    events such as farm tours, organic wine tastings,
    fund raisers sales to a local natural foods
    store
  • 2002 developed Farmer Mentor Handbook for
    Cultivating Success program at University of
    Idaho
  • 2003 added Sunday Brunch on the Farm hosting
    Farm Tours
  • 2006 added Delightfully Decadent Sunday Afternoon
    Teas hosted other workshops
  • 2008 Teaching Sustainable Small Acreage Farming
    and Ranching Course for University
  • Of Idaho

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It is important to know who your customer is
and find ways to stand out at the market. Idaho
is known for Famous Potatoes these red, white
and blue baby new potatoes sell for 2.75/pound.
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Why grow what everyone else has? Why grow the
same thing that is in the grocery store? Look
at what is out there andDO SOMETHING
DIFFERENT!Carrots with names like Purple
Haze, Yellow sunshine, Atomic Red, and
White Satin are unique and sell for more per
pound.
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Value-added products like jams and jellies are a
nice addition to the farmers market. Another
safe food is herbal vinegar. Tourists like to
take home something with the name town on it, so
all of our goods say made fresh in Sandpoint,
Idaho. Educators Provide food safety
information for your farmers market vendors, hold
food safety workshops during the off season.
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If you dont use signs, display a board with
prices and display the name of your farm
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Less for more.½ pints of berries sell for
higher price than a pint!
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Stir-fry SpecialTender baby vegetables
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Consider having a small photo album with photos
of your farm at your stand to give customers a
connection with where their food is coming from.
Connecting With Your Customers
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Eggs are a nice addition at the Farmers Market.
It is important to consider the local health
regulations for selling eggs. Is this
information readily available to your farmers?
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Educators How can you help?
  • Help your farmers be more successful at marketing
  • Create a marketing check list for selling at
    farmers markets
  • Provide a library of reference books like The New
    Farmers Market and Sell What you Sew
  • Hold marketing workshops in the fall and winter
  • Visit your local markets take photos of vendors
    at their farm stand to use for workshops
  • Promote local food and Community Food Systems
  • Feature farmers market vendors in your
    newsletters
  • Create farmer profiles as examples
  • Develop a questionnaire for farmers to help them
    share their stories with other farmers as future
    presenters at workshops and events

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COMMUNITY PRESENCE
  • We expect our local community to support us as
    farmers. Doesnt it make since that we should
    support our community?
  • Community presence means all the ways that your
    community recognizes you and your business.
  • Extension educators - reach out to your local
    farmers! Get them involved in your programs!
  • Bring farmers in to talk with your Master
    Gardeners
  • Connect with farmers for farm and garden tours
  • Ask farmers to write articles and share their
    stories for university publications

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Pumpkin Project
Details of how to create a Pumpkin Project
are on our website at www.greentreenaturals.com
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Media Press
  • The press is always looking for human interest
    stories! The key is to make events and
    information available to the local reporters.
  • Being involved in your community also gets your
    name out there so when storylines come up, they
    think of you when they are looking for a
    resource.
  • Educators ALWAYS INVITE THE PRESS to your farm
    events! Promote your local farmers!

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Selling Produce to Restaurants
  • It has to be the type of restaurant that has a
    chef that cares about quality.
  • Deliveries need to work around their busy
    schedule.
  • You have to give them a good reason to spend
    more.
  • Call the same day, and the same time of day every
    week make deliveries the same day and time
    every week.

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Working with Caterers
Weddings Private Parties Concerts Special
events We provide edible display of unusual
garnish like purple yellow carrots, four colors
of beans, grape leaves, purple cauliflower
asparagus. Edible flowers for wedding cakes, or
fresh flowers for decorating the buffet tables.
EDUCATORS USE LOCAL FOOD WHEN YOU HAVE
EVENTS! Promote your farmers!
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Community Supported AgricultureCSA
  • Basically a produce subscription service
    where the customer pre-pays for a share of the
    harvest. We mail out applications in March so we
    know how much to plant.
  • Educators Encourage your small acreage
    farmers and market gardeners to diversify how
    they market their harvest!

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Wedding Flowers
The bride, bridesmaids, family and friends come
out and pick their own flowers on the farm.
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Farm Tours
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On-farm workshops provide additional income
Organic gardening workshop series is a 6 week
course on the farm
Hoop house construction and Season Extension
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Apprenticeships
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Considerations for On-farm Activities.
  • Educators Help out your local farmers by
    providing information and workshops that talk
    about Farm Liability.

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Organic Wine Tasting on the Farm
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Delightfully Decadent Sunday Afternoon Tea
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Closing thoughts.
As educators, you have the opportunity to lend
a hand and grow new agricultural leaders in
your state. Reach out to your local
farmers! Provide educational opportunities!
Cultivate success in your community!
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