The first Apple logo was a complex picture of Isaac Newto

1
Metamorphosis of Famous Logos

• Their Story of Evolution and
• the Survival of the Fittest

2
Youve seen tech logos everywhere, but have you
ever wondered how they came to be?Did you know
that Apples original logo was Isaac Newton under
an apple tree?Or that LG had a glass as its
logo .Every logo has a story to tell.

• Lets take a look at the origin of logos of
  different companies and how they evolved over
  time

3

• Apple Inc.
• A monochrome apple.

4

• The first Apple logo was a complex picture of
  Isaac Newton sitting under an apple tree. The
  logo was inscribed Newton A Mind Forever
  Voyaging Through Strange Seas of Thought
  Alone.

5

• The first logo design was perceived to be a bit
  too complex and hard to view, so Regis McKenna
  worked on the logo some years later and added a
  "bite mark" to symbolize the concept of seduction
  of the customers and the marketplace in general.

6
Next, the monochrome version was replaced with
the rainbow-colored logo as a reference to the
Biblical story of Adam and Eve in which the apple
represents the fruit of the Tree of Knowledge.
7
It brings to mind that people must pursue their
dreams. While this was not initially a deliberate
goal, it did encourage business and consumers to
consider the Apple brand for the first time and
was successful in generating increased profits.
8

• Google Logo with text

9

• In 1996, Stanford University computer science
  graduate students Larry Page and Sergey Brin
  built a search engine that would later become
  Google.
• That search engine was called BackRub, named for
  its ability to analyze back links to determine
  relevance of a particular website.
• Later, the two renamed their search engine
  Google, a play on the word Googol (meaning 1
  followed by 100 zeros).

10

• International Business Machines
• Logo with text

11

• In 1924, the company adopted the name
  International Business Machines Corporation.

12

• In the late 1940s, IBM began a difficult
  transition of punched-card tabulating to
  computers, led by its CEO Thomas J. Watson. To
  signify this radical change, in 1947, IBM changed
  its logo for the first time in over two decades
  a simple typeface logo.

13

• In 1956, with the leadership of the company being
  being passed down to Watsons son, Paul Rand
  changed IBMs logo to have a more solid,
  grounded and balanced appearance and at the same
  time he made the change subtle enough to
  communicate that theres continuity in the
  passing of the baton of leadership from father to
  son.

14

• IBM logos last big change - which wasnt all
  that big - was in 1972, when Paul Rand replaced
  the solid letters with horizontal stripes to
  suggest speed and dynamism.

15

• LG Electronics

16

• LG began its life as two companies Lucky (or Lak
  Hui) Chemical Industrial (est. 1947), which made
  cosmetics and GoldStar (est. 1958), a radio
  manufacturing plant. Lucky Chemical became famous
  in Korea for creating the Lucky Cream, with a
  container bearing the image of the Hollywood
  starlet Deanna Durbin.

17

• GoldStar evolved from manufacturing only radios
  to making all sorts of electronics and household
  appliances.
• In 1995, Lucky Goldstar changed its name to LG
  Electronics . Lifes Good for them ever since.

18

• Microsoft

19

• In 1982, Microsoft announced a new logo, complete
  with the distinctive O .
• In 1987, Scott Baker designed the current,
  so-called Pac-Man Logo for Microsoft. The new
  logo has a slash on the O that made it look
  like Pac-Man, hence the name.

20

• Motorola

21

• In the 1930s, Galvin started manufacturing car
  radios, so he created the name Motorola which
  was simply the combination of the word motor
  and the then-popular suffix ola.
• The company switched its name in 1947 to Motorola
  Inc. In the 1980s, the company started making
  cellular phones commercially.

22

• The stylized M insignia was designed in 1955.
• The two aspiring triangle peaks arching into an
  abstracted M typified the progressive
  leadership-minded outlook of the company

23

• Mozilla Firefox

24

• In 2002, Dave Hyatt and Blake Ross created an
  open-source web browser that ultimately became
  Mozilla Firefox.
• At first, it was titled sPhoenix, but this name
  ran into trademark issues and was changed to
  Firebird.

25

• Again, the replacement name ran into problem
  because of an existing software.
• Third times the charm the web browser was
  re-named Mozilla Firefox.

26

• Prepared by
• Siddhant P
• Chakrapani C
• Guide
• Chemmalar Shanmugam

27
Acknowledgements

• http//arcagility.wordpress.com/2008/02/11/the-evo
  lution-of-tech-companiesE28099-logos/
• http//www.logoorange.com/logodesign-A.php