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EAST BAY SPCA

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Two Animal Shelters. Three clinics in the community, serving Alameda and Contra Costa counties. ... Expanded shelter space and improved animal behavior ... – PowerPoint PPT presentation

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Title: EAST BAY SPCA


1
EAST BAY SPCA
  • AE490

2
EAST BAY SPCA
ABOUT THE ORGANIZATION
  • Established in 1874
  • Third-oldest humane organization in the country.

  • Two Animal Shelters
  • Three clinics in the community, serving Alameda
    and Contra Costa counties.

3
EAST BAY SPCA
VISION
  • The East Bay SPCA has been concerned with animal
    welfare for over 125 years. They have provided
    shelter, health care, and adoption services for
    unwanted animals since 1874.
  • They are committed to finding homes for adoptable
    cats and dogs, providing affordable veterinary
    and spay/neuter services, and educating the
    public on responsible pet ownership.

4
EAST BAY SPCA
MISSION
  • Because contemporary life will continue to create
    situations that force individuals and families to
    part with their companion animals, finding good
    and loving homes for these animals will continue
    to be a critical part of our mission.
  • We envision a community where people and animals
    enrich each others lives, and human
    relationships with companion animals bring us to
    a deeper understanding and appreciation for all
    of creation and of ourselves.
  • We will work to be our communitys resource for
    companion animals, providing services related to
    the health, care, and well being of companion
    animals.
  • We are will be devoted to the rehabilitation of
    dogs and cats with treatable medical problems and
    solvable behavior issues--animals that have been
    previously deemed not adoptable.
  • We will offer programs to community members who
    cannot provide permanent homes to a companion
    animal, but who nevertheless will benefit from a
    relationship with animals.
  • We will create a community of informed,
    responsible pet owners by establishing community
    centers that offer an attractive meeting place
    for pet owners and offering education on the
    responsibilities of pet ownership.
  • By the end of the year 2010, the East Bay SPCA
    will be a community center for "all things
    animal."

5
EAST BAY SPCA
MISSION
  • "Goal 2007"
  • In 1997, the Board of Directors of the East Bay
    SPCA bravely approved "Goal 2007", an innovative
    commitment to help find homes for every adoptable
    animal in the community through coordinated
    efforts
  • Expanded shelter space and improved animal
    behavior services to help ensure every adoptable
    dog and cat gets the support he or she needs to
    find a loving home.
  • Accessible, affordable, high quality spay and
    neuter services.
  • Educating about humane values, responsible pet
    ownership and pet care.
  • At the time, this seemed an ambitious goal.
    Shelters all across Alameda County were regularly
    putting animals to sleep that were otherwise
    adoptable, in order to make room for the daily
    influx of homeless animals.

6
EAST BAY SPCA
MISSION
  • To achieve Goal 2007, the EBSPCA
  • Launched an aggressive spay and neuter program in
    1997, opening the Oakland SPCA Spay and Neuter
    Surgery Center.
  • Began working in collaboration with the other
    shelters and with rescue groups to find more ways
    to find loving homes for animals in their care.
  • Built a second shelter facility in Dublin,
    California that opened in 2001 to serve the
    Tri-Valley region.
  • Partnered with Pet Food Express to create
    www.virtualpetadoptions.com, and contributed
    funds to assist other county groups in getting
    their adoptable animals online.
  • Built the Tri-Valley SPCA Spay and Neuter Surgery
    Center that opened February 2004.
  • There has been nearly a 50 decline of the number
    of animals euthanized in Alameda County since
    1997. With "Goal 2007" well in sight, the Board
    of Directors began discussing the strategic plan
    to propel us into the next ten years.
  • 2007 and Beyond
  • First and foremost, they are committed to
    completing the work of "Goal 2007."

7
EAST BAY SPCA
HISTORY
  • 1874 The Oakland SPCA was created to help
    ensure the humane treatment of horses.1912 A
    series of instructional programs, tours and
    resource library were created.  The
    organization's first shelter was established in
    downtown Oakland in 1922.1957 The organization
    moved to its present location on Baldwin
    street.1994 The new award winning PeopleSoft
    Adoption and Education center was opened and
    the Veterinary Clinic was remodeled.1998 The
    Spay/Neuter Surgery Center was opened in 1998 and
    as of October 2002, had performed over 20,000
    surgeries.2001 The new Tri-Valley Adoption
    Center opens to help the growing Dublin,
    Pleasanton,
  • Livermore area.
  • 2003 The East Bay SPCA launched two new
    programs for outreach Humane Education,
  • bringing the message of humane treatment of
    cats and dogs to school children all
  • over Alameda County, and PALS, or "Pets and
    Love Shared." PALS sends trained
  • teams of people and pets into care facilities
    for visits.
  • 2004 The new Tri-Valley Spay and Neuter Surgery
    Center in Dublin opened to the public
  • in March. This is the only Spay-Neuter center
    in this region.

8
EAST BAY SPCA
SOURCES OF INCOME
  • The East Bay SPCA is funded entirely by private
    donations, foundation grants, bequests and
  • fees for service.
  • They receive no government funding or tax
    dollars.
  • Adoption Fees Services 17
  • Veterinary Clinic 26
  • Spay/Neuter Center 12
  • Individual Gifts 44
  • Foundation Corporate Gifts 1
  • Fundraising (supplemental income)

9
EAST BAY SPCA
OPERATING EXPENSES
  • Adoption Veterinary Services 80
  • Membership Program 12
  • Administrative Costs 7
  • PR/Outreach Efforts 1

10
EAST BAY SPCA
PROJECT OBJECTIVE
  • Research, design, organize, and supervise a
    Fundraiser Event.
  • Goal Create an activity to increase funding for
    both the animals currently in their care and the
    hurricane animal victims program (theyre one of
    the local shelters for the animals being flown in
    from hurricane areas). This added responsibility
    strains their resources by increasing spending on
    the same very limited budget.

11
EAST BAY SPCA
STRATEGY
  • Fundraising event will pad their budget with no
    monetary cost to SPCA.
  • Partnering with several different companies to
    achieve a high enough return on their investment
    (time and human resources only).
  • Tie-in partners were tapped to assist in funding,
    promoting, and adding value to the event.
  • Cabo Wabo Tequila
  • Radio Alice 97.3
  • Cama Bar

12
EAST BAY SPCA
DELIVERABLES
  • Door donations of 5 at the door gives
    customers/SPCA
  • 1 coupon for a free Cabo Wabo drink at the bar.
  • Cabo to pick up tab
  • 2 of each drink goes to SPCA
  • All Door Donations go directly to the SPCA.  
  • All Cabo Wabo drinks were 6
  • 2 from each Cabo drink sold goes to SPCA.

13
EAST BAY SPCA
DELIVERABLES
  • Radio Alice Donates
  • Branded Premium Items Concert Tickets
  • Minimum donations for items (coupons used
    proceeds to SPCA)
  • Raffle Prize
  • Large Pet Theme Gift Basket
  • Coupons used Donations given for raffle tickets
    (proceeds to SPCA)
  • 15-20 radio promos the week prior mentioning
    event.
  • Station-Branded compilation CD's for purchase
    (coupons used proceeds to SPCA)
  • Utilize Alice 65,000 person email list to promote
    event

14
EAST BAY SPCA
DELIVERABLES
  • SPCA Responsibility
  • Utilize their extensive email list
  • Compilation DVD slide show of adoptable pets to
    show on venues movie screen
  • Provide Adoption Guidance and Pet Care Info to
    attendees
  • Other Promotional Efforts
  • Invite sent via Evite.com
  • MySpace.com event listing, email blast, and blog
  • Utilize Cabo Wabos promotional event email list
  • Utilize Cama Bars email list

15
EAST BAY SPCA
Radio Alice Banner Ad
  • Alice_at_97.3 supports the East Bay SPCA and we
    hope you will too. Join us this Thursday night
    from 8pm 10pm at the Cama (Khama) Bar in San
    Francisco for a special SPCA Benefit supporting
    the East Bay Society for the Prevention of
    Cruelty to Animals. Come and show your support
    for the homeless dogs and cats in the community.
    Proceeds from the door support the East Bay SPCA
    in Oakland! While were there, enter to win a
    pet-friendly gift basket and tickets to Alices
    Now Zen Fest concert in Golden Gate Park. Come
    and show your support for the homeless dogs and
    cats in the community this Thursday night at Cama
    Bar at 3192 16th Street, near Guerrero in San
    Francisco.

16
EAST BAY SPCA
ELEMENTS Door Sign
17
EAST BAY SPCA
ELEMENTS Coupons
Thanks for Donating to the East Bay SPCA!
Present this coupon at the bar for 5 off any C
abo Wabo drink!

Thanks for Donating to the East Bay SPCA!
Present this coupon at the bar for your Cabo Wab
o drink!

Thanks for Donating to the East Bay SPCA!
Present this coupon at the Radio Alice Table for
your Alice CD!

18
EAST BAY SPCA
RESULTS
  • Attendance 200 people in 3 hours
  • Door Donations 1,000
  • Free Drink Donations 200
  • Paid Drink Donations 300
  • Alice Radio Gift Basket Raffle/Premium Item
    Donations/CD Sales/Other Donations Unknown
  • Exact dollars collected for above are unknown.
    SPCA Employees were the sole donation collectors
    at the event, so I never saw the money. I
    contacted the SPCA several times to find out the
    total amount, but was not successful in getting
    an exact number. My best guess is that the total
    collected was over 2,000 with no money spent
    from the SPCA.

19
EAST BAY SPCA
CONCLUSION / SUGGESTIONS
  • SPCA staff support was lacking and unorganized,
    even on the night of the event. It is also very
    possible that the promotional efforts that were
    discussed (utilizing their email list, partner
    affiliations, and signage at all East Bay SPCA
    facilities) was not followed up with. My efforts
    to obtain a copy of the mass email and other
    artwork were in vain, as my contact never sent
    them to me.
  • All other partners followed through 100 and were
    organized and enthusiastic.

20
EAST BAY SPCA
CONCLUSION / SUGGESTIONS
  • More involvement from the SPCA would have been
    nice. They assumed that the partners would carry
    the entire burden, but the partners expressed
    concern about the SPCAs organization, attention
    to detail, and seemingly careless attitude.
  • Although this did not effect event production, a
    stronger effort on the SPCAs end might have
    increased the consumer turnout, increasing the
    donation amount.

21
EAST BAY SPCA
CONCLUSION / SUGGESTIONS
  • Radio Alice Radio Ads/Mentions and Word-of-Mouth
    Activities were the strongest drivers for the
    event. They should use similar efforts in future
    fundraising projects.
  • Understanding what was lacking in the first event
    (mainly promotional efforts on the SPCAs end)
    can help them see where their weaknesses are and
    focus on them so that future events are more
    rewarding.
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