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People are less active due to technology, transportation, etc. Source: World Health Organization


... American Heart ... (Source: American Heart Association) Employers can save $16 for every $1 ... is the American Heart Association's national movement ... – PowerPoint PPT presentation

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Title: People are less active due to technology, transportation, etc. Source: World Health Organization

(No Transcript)
The Issue A culture of physical inactivity…
  • People are less active due to technology,
    transportation, etc.
    (Source World Health
  • Sedentary jobs have increased 83 since 1950
  • (Source Alan Greenspan)
  • Almost 65 of American adults are overweight or
    (Source American Heart
  • Americans work 47 hours a week - 164 more hours a
    year than 20 years ago
    (Source WELCOA)

People Need Help
Companies Need Help Too
  • Obesity costs American companies 225.8B per year
    in health-related productivity losses
    (Source Partnership for
  • The average healthcare cost exceeds 3,000 per
    person annually
  • (Source WELCOA)
  • Preventable illnesses make up 70 of illness
    costs in the U.S.
  • (Source WELCOA)
  • 60 of Business Roundtable CEOs cite healthcare
    as their top cost pressure

  • (Source Partnership for Prevention)

The Solution A culture of physical activity…
Helping Corporations
Helping Individuals
  • Employers can save 16 for every 1 spent on
    health (Source
  • Fitness programs have reduced employer healthcare
    costs by 2055 (Source U.S. Department of
  • Reducing just one health risk increases
    productivity by 9 (Source Partnership for
  • And, reducing just one health risk also decreases
    absenteeism by 2 (Source Partnership for
  • Youll gain about two hours of life for each hour
    of regular exercise (Source Harvard Medical
  • Walking for as little as 30 minutes a day
    provides heart health benefits (Source American
    Heart Association)
  • Physically active people save 500 a year
    in healthcare costs (Source World Health
  • Walking has the lowest drop out rate of any
    physical activity (Source American Heart

Introducing Start!, our new, national cause
campaign that calls on all Americans and the
ir employers
to be a catalyst for change by creating a culture
of physical activity and wellness in order to
live longer, healthier lives
What is Start!?
A comprehensive cause campaign that captures the
hearts, minds and bodies of the most influential
generation on Earth 
Start! is...
The AHAs ground-breaking new national campaign
that calls on all Americans and their employers
to create a culture of health and physical
activity to live longer, healthier lives
A long-term commitment to fight the major causes
of disease and death in American adults through a
comprehensive walking and nutrition program that
saves 2 hours of life for every 1 hour spent
A powerful statement that positions the campaign
and its partners as leaders in physical health by
leveraging the AHAs scientific credibility
among Americans
A call-to-action that evokes active, year-round
participation in walking and the prevention of
heart disease and stroke through support of the
Start! Key Messages
  • Start! is the American Heart Associations
    national movement that encourages all Americans
    and their employers to take up walking and other
    healthy habits as part of their daily routine to
    live longer, stronger lives.
  • Start! is a motivational and personalized
    physical activity and wellness plan that works
    for everyone with a simple focus Walk more. Eat
    well. Live longer.
  • By joining Start! an individual will be making a
    pledge to do something to increase their life
    expectancy. Studies show that for every one hour
    of regular exercise, you can gain two more hours
    of life.
  • Start! opens the door for sustained change in
    corporate culture. Rising healthcare costs have
    corporate America seeking solutions to improve
    their employees health. Corporations all across
    America will join with the American Heart
    Association to make the workplace the start zone
    for a WalkForce.
  • Start! provides a way for every American -- both
    employees and consumers to participate in Heart
    Walk, a community-wide, fundraising effort for
    cardiovascular research that saves lives every
  • Get America walking. Join the movement and get
    all the tools and information you need to Start!
    walking and stay heart healthy. Visit or call 1-800-AHA-USA1.

Americas Fit-Friendly Companies
The countrys first real opportunity for
Corporate America to significantly impact the
health of its employees by promoting activities
that help them lead longer, stronger, healthier
  • Together with major national and local business
    press partners, honors companies for their
    commitment to a healthy workforce by promoting a
    culture of physical activity and wellness
  • Establishes criteria that recognizes companies
    who actively motivate employees to engage in
    heart healthy behaviors
  • Connects participants to the Start To-Go
    program, the new Heart Walk and resources
    designed to promote a healthy workforce
  • Provides year-round opportunities to activate
    against the cause

Names are placeholders
Walk more. Eat well. Live
Start! Web Site
MyStart! Online
The online hub for the Start! campaign and a
meaningful way to keep people motivated by
connecting them to experts and related health and
nutrition information.
  • Status
  • MyStart! Online linked from
  • MyStart! Online launched early November.
  • Content will change regularly and users will
    receive monthly Start! newsletters in addition to
    regular motivational emails summarizing the
    activity and nutrition they have entered.

Metro Detroit Heart Walk May 19, 2007
COUNTRY with over 25,000 participants!!
May 19, 2007 in Southfield, MI
  • Specifically the new Heart Walk experience is
  • Americas hometown celebration of The American
    Heart Association and the power of walking to
    improve the quality of life.
  • A personally moving experience that inspires
    participants to commit to active living.
  • The pinnacle event to promote fundraising for and
    involvement with The American Heart Assocation.
  • Basic Ideas of the New Heart Walk
  • CREATE HOPE by honoring survivors.
  • INSPIRE CHANGE among participants who may or may
    not currently be at risk…reach outto those who
    are considering the commitment to embark on a
    healthy lifestyle.
  • CELEBRATE SUCCESS of an active lifestyle among
    those who have made a commitment to an annual
    walking program.

Names are placeholders
Thank You