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Strategic Planning Workshop

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... is the agency's mission? What will be the long-run public purposes that our agency will seek ... Locate your agency's and office's strategic plans and read them ... – PowerPoint PPT presentation

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Title: Strategic Planning Workshop


1
Strategic Planning Workshop
  • Web Content Managers Workshop
  • September 21, 2005

2
A strategic plan is not just a document, it is an
ongoing process.

3
The Anna Karenina Principle
  • Happy families are all alike every unhappy
    family is unhappy in its own way.
  • From Robert D. Behn Harvards Kennedy School of
    Government

4
The Macro-Purpose Problem
  • What is the agencys mission?
  • What will be the long-run public purposes that
    our agency will seek to achieve?
  • The Web Manager Angle
  • Link the web site to supporting the agencys
    mission
  • Develop and promote goals and performance measures

5
The Strategy Problem
  • What exactly should we do to accomplish our
    mission?
  • The Web Manager Angle
  • Locate your agencys and offices strategic plans
    and read them
  • Provide your manager the sites goals and
    performance measures, as well as their linkages
    to the missions success
  • Ask to be part of future agency planning efforts

6
The Theory Problem
  • How will the strategy work?
  • How will the activities and actions specified in
    our strategy contribute to the achievement of our
    purposes?
  • The Web Manager Angle
  • Link the web site to supporting the agencys
    mission
  • Track goal achievement
  • Promote achieved milestones in context to mission
    support
  • Revise the plan as necessary

7
The Measurement Problem
  • How does the agency know it is doing a good job?
  • What indicators will help us measure how much
    progress we are making?
  • The Web Manager Angle
  • Learn more about developing good performance
    measures
  • Pick measurable and achievable goals
  • Get tools that allow you to measure (survey
    tools, statistics packages, task staff with
    managing and reporting the data)

8
The Target Problem
  • What indicators help measure progress and how
    much progress should be made in a specific time
    periodthis year, this quarter, this month, this
    week?
  • The Web Manager Angle
  • Beware of the more trap (X more visitors/year)
  • Create milestones so you have regular chances to
    promote and achieve successes
  • Look to demonstrate behavior change or improved
    satisfaction with the agency and its products and
    services

9
The Communications Problem
  • How do you convince employees, stakeholders,
    elected officials, and citizens that all this
    makes sense?
  • The Web Manager Angle
  • Promote! Develop a communications plan
  • Every agency has targeted communications
    vehicles, use themdont create new channels
  • Show, dont tell

10
The Resources Problem
  • Is there enough money to make progress?
  • Do we have the authority and flexibility we need
    to achieve our goals and mission?
  • The Web Manager Angle
  • Theres never enough money, you have to fight for
    it every time
  • Show how the site helps the mission
  • Link how more tools and resources will help the
    site better and more cost effectively meet the
    mission
  • FSIS example (annual)
  • Visitors 5,953,867 (48 unique)
  • Page views 21,386,651 (avg. 3.59 views/visitor)
  • Hits 148,027,165
  • Break down your costs by customers served, its
    fractions of pennies per year to reach the
    largest targeted audience possible

11
The Motivation Problem
  • How do you persuade employees, stakeholders, and
    partners to carry out the strategy with energy
    and intelligence?
  • The Web Manager Angle
  • Involve them!
  • Regularly ask for their opinions and feedback
  • Show how feedback/audience analysis resulted in
    site improvements
  • Learn what motivates them and target your efforts

12
The Learning Problem
  • What must be done this year to get better next
    year?
  • The Web Manager Angle
  • Look at what others are doing
  • Meet with others who are doing this well inside
    and outside your agency (even the private sector)
  • Monitor industry trends and best practices
  • Update your plans, goals, and performance
    measures

13
The Credibility Problem
  • How do we establish in the minds of citizens,
    stakeholders, senior managers, and elected
    officials that we are achieving our purposes and
    making a significant contribution to society?
  • The Web Manager Angle
  • Promote, promote, promote
  • Internally
  • Externally
  • Regularly
  • Make it a goal to be a best practice on
    WebContent.gov!

14
Contact Information
  • Kate Donohue
  • Kathleen.donohue_at_occ.treas.gov
  • (202) 874-4976
  • Janet B. Stevens, PMP
  • Janet.Stevens_at_fsis.usda.gov
  • (202) 720-9599
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