RESEARCH IN MOTION LTD Long Proposal Ticker Symbol: RIMM Traded on NASDAQ

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RESEARCH IN MOTION LTDLong ProposalTicker
Symbol RIMMTraded on NASDAQ

• Eric Lamont Pankey Jr.
• Olugbenga Oluwatumilara Oredein, Jr.
• Chernor Mamadu Lamarana Jalloh
• Monday, March 24, 2008

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Company Overview

• Blackberry Manufacturer
• Founded in 1984
• Waterloo, Ontario
• Open Share Price 107.07
• Latest Share Price 111.30
• Market Cap 60.07B
• Forward P/E 30.51
• Current P/E 59.65

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52 Week Performance
Range 42.93 - 137.01
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Thesis Points

• Strong Management Team
• High Customer Loyalty
• Growing Market
• Competitive Advantage In the Industry

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Thesis Points

• Strong Management Team
• High Customer Loyalty
• Growing Market
• Competitive Advantage In the Industry

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Strong Management

• President and Co-Chief Executive Officer Mike
  Lazaridis
• The Ernest C. Manning Principal Award
• Co-Chief Executive Officer Jim Balsille
• Elected a Fellow of the Institute of Chartered
  Accountants of Ontario
• Chief Operations Officer Larry Conlee
• Held a senior position in Motorola
• Chief Information Officer Robin Bienfait
• Held senior position ATT Labs and Global Network
  Services

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Thesis Points

• Strong Management Team
• High Customer Loyalty
• Growing Market
• Competitive Advantage In the Industry

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Customer loyalty

• Business/Smartphone of the Year 2007
• 2007 Datamation Product of the Year for hand held
  device and wireless software category
• 2007 Small Business Computing Best Products of
  the Year
• PC Magazines Sascha Segan stated that the
  carrier's best handheld for communication
  addicts.
• PC Magazines Jamie Lendino, called the device a
  real jewel in January 2008
• Increase in replacement cycle from customers
  upgrading to newer BlackBerry smart phones.

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Growth of Customers

• 2007 Fiscal Year
• Revenue grew 47 to over 3 billion
• The BlackBerry subscriber account base increased
  to approximately 8 million users
• Over 1 million BlackBerry subscriber accounts
  were added in a single quarter for the first time
• Smart phone market is expected to triple

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Thesis Points

• Strong Management Team
• High Customer Loyalty
• Growing Market
• Competitive Advantage In the Industry

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New Market Releases

• Over 100 new carrier partners were added across
  the globe
• Celtel, EMS and RIM Introduce the BlackBerry
  Solution in Nigeria
• Airtel and RIM Launch the GPS-enabled BlackBerry
  Pearl 8110 Smartphone in India
• The Ultra Sleek BlackBerry Pearl 8110 Smartphone
  with Built-in GPS Launches in Hong Kong
• Won awards in China
• Contributor of Chinese Enterprises' Information
  Award
• China Top CIO Award 2007

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Growth Outside U.S
Revenue Growth (thousands)
Revenue Growth ()
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Thesis Points

• Strong Management Team
• High Customer Loyalty
• Growing Market
• Competitive Advantage In the Industry

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Innovation/Partnership

• Innovation
• 2007 CES Innovations Award Honoree
• SIIA Ten Most Significant eCommerce Developments
  of the Last Decade
• Blackberry has Wi-fi capability
• Eclipse Con 2008 (plug in for creation of Java
  applications)
• Partnership
• It has partnership with Sprint, ATT, Alltel,
  Celtell, and various other phone companies
• Acquisition of Ascendent System

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Against Competitors

• Palm lost 8.85 million in their last quarter
• Software differentiate RIM from it competitors
• Apple only has one U.S. carrier (ATT)
• They have increase six straight quarters of
  rising earning growth

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Risks

• Increased competition from established companies
• Apples iPhone
• Upcoming Software Development Kit (June 2008)
• Difficulty handling large success
• The outage last year
• No existing dividend policy

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Professor VAR

• Professor Patrick J. Wilkie
• RIM has the first move advantage
• This enforces how many businesses are all ready
  set for the BlackBerry to run on there systems as
  a standard
• Most businesses want compatible phone software
• Just like why many people have Microsoft OS as
  compared to any other competitor
• High Dependability
• Wilkie mentioned friends in business industry
  cannot live without it
• Their customers can reach them anytime

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Sprint and ATT Employee VAR

• RIM trains partners employees in seminar
• Customers love push email capability (speed of
  process)
• Both ATT and Sprint stores said that BlackBerry
  was the number one selling smart phone
• RIM releases each new phone to a separate vendor
  (initially), before releasing it to their other
  partners
• No viruses can be downloaded (Exe files)
• Black Berry Pack
• Comes with unlimited text messaging and unlimited
  GPS system
• Phone as a modem

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Customer VAR

• I can do everything with this phone, It is a one
  stop shop for all of my business needs.
• 
  Sholonda
  McCullough
• 
  Computer
  Science, 08
• I love this thing. It has really allowed me to
  become well organized without the use of a
  planner, and the new Wi-Fi makes it too good to
  be true.
• 
  -QualComm
  Representative
• Career Fair
• They like that they can have up 10 email accounts
• They do not mind paying the extra bill because of
  all of the features
• Many professionals have an iPod and expressed
  that it would be redundant to get the newly
  upgraded iPhone

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