Turning roads into perfectly monitored airways

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Using Navigation Technology to toll and control
Real World Traffic

• Turning roads into perfectly monitored airways
• by
• Imran Owais Kazmi
• Chief Thinking Officer, Strategy2Action
• Regional Director MENA, Psiloc

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About Me

• http//imranokazmi.wordpress.com
• Regional Director MENA, Psiloc
• Symbian software
• Handset, operator and government clients and
  solutions
• Chief Thinking Officer, Strategy2Action
• Consulting
• Training, Public Speaking
• Global investment and anti recessionary ideas

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Disclaimer

• This is a CONCEPT PRESENTATION
• The ideas given are FREE TO USE OR/AND ADAPT by
  anyone who wishes to benefit wo/mankind on the
  roads
• While the individual technological hardware and
  software exists, a mated solution doesnt,
  which is why this topic is supposed to act as a
  catalyst to move things forward in the UAE, GCC
  and globally. Everywhere human life, safety and
  convenience is valued
• News Items
• Where quoted, the source has been clearly
  identified
• Images
• Except for cliparts and some of my personal
  images, there are some images used in the
  presentation that have been taken from the
  internet, their rights lie with their respective
  owners and have solely been reproduced here to
  illustrate the idea Im trying to convey

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Toms story

• Getting late out of bed
• Work outdoors, visit customer
• Finding customers address
• Calling in late due traffic
• Listening to some music
• Passing toll gate without balance
• Came late, forgot to put on parking ticket

• Finishes the job, must go and attend MECOM, Abu
  Dhabi
• Late for Imrans session, feels like overspeeding
  ?
• Gets two radar points
• Another day, Falls sick while driving, needs help
• Yet another day, has a minor accident

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An Air Traffic control view to driving

• In the United States, it's 22 times safer flying
  in a commercial jet than traveling by car,
  according to a 1993-95 study by the U.S. National
  Safety Council.
• The study compares accident fatalities per
  million passenger-miles traveled.
• The number of U.S. highway deaths in a typical
  six-month period -- about 21,000 -- roughly
  equals all commercial jet fatalities worldwide
  since the dawn of jet aviation four decades ago.
• In fact, fewer people have died in commercial
  airplane accidents in America over the past 60
  years than are killed in U.S. auto accidents in a
  typical three-month period.
• http//www.boeing.com/commercial/safety/pf/pf_hows
  afe.html

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Why is flying safer?

• Planned routes
• Maintained aircraft
• On board collision avoidance systems
• On ground traffic management systems
• Complete access to information at most parts of
  the flight on and above the ground
• Systems to avoid distractions
• A mode of transportation based on proactive
  SYSTEMS than IMPULSE reactions

• Odds
• Car occupant
• 1 in 242
• Air and space transport accidents
• 1 in 4,608
• http//answers.google.com/answers/threadview/id/30
  0663.html

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The Concept
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Concept Aspects

• Safety
• Convenience
• Revenue collection
• Entertainment
• Marketing

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Lets take a look at safety first

• Making UAE roads
• the SAFEST
• in the world!

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Globally'Road deaths like an epidemic'

• Traffic accidents are no less than a global
  epidemic, killing over 1.2 million people
  annually
• said the President of the International Road
  Safety Organisation, PRI, Joop Goos stressing the
  importance of recognising the magnitude of the
  worldwide problem of accidents.
• "However, it is a problem which is often
  underestimated

• because of which it does not get the due amount
  of attention it deserves,
• "Traffic accidents are like everyday disasters
  that happen without the world really noticing,"
  ...
• By Rayeesa Absal, Staff ReporterPublished
  November 09, 2008, 2302
• Gulf News
• http//www.gulfnews.com/nation/Traffic_and_Transpo
  rt/10258396.html

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UAE Situation

• Road accidents number one cause of accidental
  deaths amongst UAE children
• http//www.ameinfo.com/172703.html
• http//wikitravel.org/en/Dubai

• UAE road death toll highest, every year
• 32 UAE Nationals die in road accidents per
  100,000
• 15 in the United States
• 6 per 100,000 in Sweden
• This is considered one of the highest death tolls
  in the world
• Speeding and other bad driving practices are
  blamed for this terrible statistics
• Gulf News / http//www.ameinfo.com/24179.html

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Police Needs

• Control over speeding
• Spot drunk / erratic driving
• Help in case of emergencies and accidents
• Improve civic sense road manners
• Send advance warnings

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So what is being done about it?

• More cameras
• Heavier fines and punishment
• Spot speed checks
• Stricter vehicle inspections
• Point system

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So how can we make it better?

• Take the police driver relationship to the next
  level
• Realtime!

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Realtime, but how?

• Similar technology to tracking devices used in
  fleet management and for theft protection
• Using a GPS mobile phone with unique SIM card,
  installed in the car, connected to power supply
  and audio system
• Connected to the Operator via fixed data line and
  Push to talk service (like walkie talkie)
• Software (e.g. Locatik variant) transmitting GPS
  data (coordinates, speed) live to the police
  server
• Analyzed and action taken by Police

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Police Analysis and Action

• Police Analysis

• Police Action

• Based on realtime GPS data
• Customized software at police server can
  automatically identify dangerous driving patterns
  like
• Overspeeding
• Abrupt lane changes
• Car stoppage on highway lanes

• Overspeeding
• Automated push to talk message is heard to slow
  down
• Depending on speed, fine imposition or/and police
  patrol dispatch
• Abrupt lane changes
• Sign of rash or perhaps drunk driving
• PTT message/ patrol dispatch
• Car Stoppage on highway main lanes
• Indication of accident
• Immediate communication to send medical relief

Means lower accidents, faster response, fewer
deaths, safer roads!
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Driver Needs

• Focus on driving!
• Navigate to new destinations
• Safely Place and receive calls
• Entertainment via radio and music
• Payment of toll taxes
• Payment of parking fees
• Help in case of emergencies and accidents

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Driving used to be a pleasureand then came
mobile phones!

• Using a mobile phone while driving as dangerous
  as being drunk
• According to a new Carnegie Mellon Universitys
  study which was published in the latest issue of
  the Brain Research journal, using a mobile phone
  while driving could be as dangerous as being
  under the influence of alcohol. In fact,
  researchers found that drivers under the
  influence of alcohol and those speaking on cell
  phones tend to commit the same errors.
• With help of brain imaging, the study documented
  how mobile phone use alone reduces 37 of brain
  activity engaged in driving. This was proved in a
  simulator where drivers with mobile phones
  zigzaged out of their lanes like they were drunk.
• http//www.intomobile.com/2008/03/07/using-a-mobil
  e-phone-while-driving-as-dangerous-as-being-drunk.
  html

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Drivers prayer

• I wanna be safe, have fun and ease while I
  drive
• My destinations
• My calls
• My music
• Targeted marketing offers
• Toll system ease, car flexibility
• Parking fee payment hassle
• Mobile payments for toll tickets
• Help when I need it

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RTA

• Toll taxes
• Parking fees

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Status Quo

• Toll Taxes
• Immense investment in infrastructure hence few
  gates, other traffic congestion points still
  remain
• Investment in recharge mechanism
• Investment and hassle in car installation
• Call centre cost and management
• Parking Machines
• Infrastructure investment
• Spot check employees needed, harsh environment

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RTA Solution

• No need for toll gates!
• The police server will have exact location and
  path of every car
• All you need to do is mark RED or congestion
  zones with a five meter extra margin
• RTA can have a 1,000 toll gates ready in no time!
• Even if you reduce cost per pass to AED 0.50, you
  will be making triple the money and reducing
  congestion

• No need for parking machines!
• The police server knows last stopped position
  of the car
• If its parked in the charged zone, it will be
  charged pro rata for the duration
• Push to talk or sms messages can be sent to
  remind consumer of low balance or payment
  deduction

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Basic Hardware

• A GPS enabled mobile phone
• Using a customized software
• is connected to a cellular network for voice,
  push to talk and data calls
• and positioning satellites to get exact
  coordinates
• Is continuously transmitting
• its position, speed and direction continuously to
  a central server based with the traffic police

• Easy installation
• A mobile phone, cradle, charger, positioned
  correctly on the windscreen for maximum reception
• At annual renewal
• At popular mobile distributor outlet
• Other authorized agents

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Costing and Revenue

• Cost of a basic GPS phone in market inclusive of
  software at mass scale, appx USD 200 per car
• Marketing services based on localization to
  generate ad revenue for the government
• Seamless parking and fine fees will further
  increase government revenue
• Operators can offer data for free for the
  application alone to increase call revenue
  besides use subscriber willingness and
  information for targeted marketing campaigns

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Challenges I

• What if driver turns mobile off?
• Heavy fines can be imposed, there are multiple
  ways of tracking this
• Hard wiring with car engine can be done, (like
  car theft and vehicle monitoring systems so this
  threat is totally eliminated)
• Decision engine programmed in a way to identify
  possible violators
• Spot checks at toll gates and using the
  software
• These are semi auto kind of a solution for
  tracking, the automated solution is the fitting
  of the device which constantly remains switched
  on if the car is on and that will be the best way
  to know which cars are not operational and can
  be focused on checks
• Mileage can be used to check at car renewal time
  as well
• Driver status update option can define when the
  car is not in use
• What is the coverage of toll zones?
• If a vehicle remains within a toll zone, there
  can be a 10 meter radius during which the toll
  can be charged (well within most GPS accuracy)
• .

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Challenges II

• What will be maximum amount of toll or parking
  tickets per day?
• As per regulations decided by the authorities,
  the benefit will be in terms of multiple gates to
  control many congestion points than few at
  present
• Operator issues
• Identity Each car will have a unique SIM, more
  like driver license, and linked with it so if the
  system goes to another car, the operation is
  still perfect
• Bad signal Toll zones are generally in the
  middle of the cities where its rare to happen,
  besides operators can install micro sites on
  those locations
• Fixed data line will be the ideal option for data
  charging
• The intent is to improve convenience for the
  driver, reduce cost to consumer and make the
  system flexible and cost efficient for the
  Government

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Whats Next?

• Whats next
• Draw out a detailed project plan
• Meetings between
• Government representatives
• Operators
• Handset manufacturers
• Software vendors and
• Members of the community to fine tune the idea
• Case study LOCATIK, the handset / server end
  software that can bring the idea to the ground in
  literally no time!
• A revolutionary evolution in the making

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Possible Dream2Reality