HDX 7000 HD Video Conference System Sales Training

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HDX 7000 HD Video Conference SystemSales
Training
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Learning Objectives

• Upon successful completion of this training, you
  will be able to
• Explain the value and positioning of the HDX 7000
• Identify ideal HDX 7000 applications and targets
• Identify key benefits for the HDX 7000 Series
• Competitively differentiate the HDX 7000
• Summarize how the HDX 7000 extends the benefits
  of UltimateHD

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HDX 7000 Room SystemPosition in the Portfolio
Video Endpoints
Partner Integration
Conference Bridge
Management Scheduling
Video Recording, Streaming Content Management
Security NAT/FW Traversal
Security NAT/FW Traversal
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HDX 7000 Room SystemPosition in the HDX Series
Group Systems
Desktop
Professional
HDX 4000
HDX 7000
HDX 8000
HDX 9000
UltimateHD
VSX 7000e
VSX 7000s
VSX 7000
VSX 5000
VSX 3000
VSX 6000
PVX
V700
V500
Essential
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Polycom HDX Series - Positioning
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HDX 7000 Room System

• The value of the HDX 7000 is that it provides a
  high-quality conferencing experience for users
  who are new to video communications or looking to
  enhance their existing network.
• The HDX 7000 is a superior solution for small to
  medium sized enterprises and education
  institutions looking to widely deploy video.

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HDX 7000 Key Benefits

• Delivers HD video beyond traditional conference
  room settings
• Expands pool of teams and individuals sharing
  knowledge
• Increases adoption and use of existing video
  investments
• Add value to any meeting with flexible HD content
  sharing
• Share content in HD with PeopleContent
• Easily and securely integrate across your
  standards-based network
• Rely easily on flexible connection options
  H.323, SIP, BRI, PRI and serial applications
• Securely share sensitive documents or records
  with embedded AES
• Easily dial any meeting room by accessing recent
  calls or your company directory right from the
  home screen

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HDX 7000 Use Case Applications

• Enterprise
• Turn-key in small to medium sized conference room
• Widespread user adoption of video
• Easy to deploy
• High performance
• New and existing users of video
• Education
• Small or medium sized classroom
• Enable affordable distance learning
• Simple to use
• Bring specialty classes to more students

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Competitive Advantages and Positioning
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Competition

• The HDX 7000 is based upon the same processing
  technology as the HDX 9000 Series.
• The HDX 9000 Series was rated independently by
  Wainhouse Research as the top HD communications
  system in the marketplace.
• Polycom offers the UltimateHD Experience
• HD Voice allows you to distinctly hear
  every
  sound you need to hear and
  none that you
  dont
• HD Video provides the sharpest,
  
  clearest images in vivid, natural color
  and
  full motion
• HD Content allows you to share
  the
  full value of your work in any application

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Boxing Out the Competition

• Primary Competition
• Tandberg Edge 75 / 85
• LifeSize Express / Team MP

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HDX 7000 vs. Tandberg Edge 95, 85 75
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HDX 7000 vs. LifeSize Room / Team / Express
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HDX 7000 Key Benefits

• Expect ultimate performance regardless of IP
  network conditions
• Provide consistent quality to/from home workers
  or field deployments with incredible QoS for IP
  packet loss
• Enjoy the expert lecturer in remarkable clarity
  even on dirty networks or over the public
  Internet
• Confidently share complete X-Rays, MRIs or live
  diagnostics despite packet loss of 5 or more

Competitor at 5 packet loss
Polycom at 5 packet loss
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Integrated HD Video Conferencing Portfolio

• HDX Series Video Endpoints
• UltimateHD from Desktops to Auditoriums
• RMX 2000 Conference Platform
• HD Continuous Presence
• PSTN voice multi-language support
• ReadiManager SE200 Conference
• Management and Scheduling Application
• V3 Added scalability, multi-language support,
  and support for all new HDX endpoints

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Questions to ask

• Do you want to have the ability to have a
  flawless call over your IP network or the
  Internet?
• Lost Packet Recovery will assure you do
• Do you want a camera that be able to capture all
  areas of your room with clarity and true color
  representation?
• The Polycom EagleEye has a 12x Optical zoom and
  offers a very natural experience for all users
• Do you want to share your work the way it was
  meant to be seen?
• With PeopleContent, you can send your graphics,
  spreadsheets, etc. in HD

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HDX 7000 Packaging
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HDX 7000 Product Options
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HDX 7000 Packaged Solutions

• All pieces and parts in a single part number, for
  a single price
• Slim design with wheels, easy to move
• Maximize space in small conference rooms with the
  HDX Wall Mount

HDX 7000 Codec
HDX 7000 Single Screen Media Center on
Pedestal Optional caster kit available
Worldwide availability means easy purchasing
decisions for global organizations!
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HDX 7000 Series Technical Specifications
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HDX 7000 System I/O
VCR/DVD Input \ Output
H.320 Network Interface Link
Kensington Lock
PC Audio Input
Main Audio Out
USB 2.0
Polycom Conference Link
Aux Audio In
Serial RS-232
DVI-I Input
Main Monitor (HD)
2-Port 10/100 Switch
Eagle Eye HD Camera Input
AUX Video I/O
Optional 2nd Monitor (HD)
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HDX 7000 Go to Market Resources
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HDX 7000 Sales Tools and Information

• Online Video Briefings and Trainings
• Streaming video on the VMC 1000
• Data Sheet, Features and Benefits, FAQs, Quick
  Reference Guide
• Product Bulletins (per product for each Theatre)
• Competitive Analysis
• LPR Comparison
• All tools posted to the PRC on January 11, 2008

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Dates/Next Steps/Launch Activities

• Announcement at Sales Conference on 1/21
• Information readily available on www.polycom.com
  on 1/21
• No demo units available until units ship
• First customer ship early March, 2008

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Goals and Targets

• The HDX 7000 is projected to be take a 30 share
  of the HDX marketplace
• This is based upon similar products in the VSX
  product family

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Contacts

• PlanetPolycom
• VMC
• http//vsgvmc1000/vmc/secure/login.jhtml?
• Product Marketing
• Bob Knauf, Sr. Product Marketing Mgr., Austin,
  512-372-7089
• Laura Shay, Director of Product Marketing, Austin
  512-372-7112
• Product Management
• Steve Zabriski, Sr. Product Management Mgr.,
  Austin, 512-372-7030
• Pete Tao, Director of Product Management, Austin
  512-372-7196

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HDX 7000 Value Proposition

• The value of the HDX 7000 is that it provides a
  high-quality conferencing experience for users
  who are new to video communications or looking to
  enhance their existing network.
• The HDX 7000 is a superior solution for small to
  medium sized enterprises and education
  institutions looking to widely deploy video.

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Live long and prosper.