Jim Cornelius

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LOST? Unlock Universal Content in your Enterprise

• Jim Cornelius
• Systems Architect, Information Technology
• Wells Fargo Advantage Funds

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Jim Cornelius
Systems Architect Information Technology Wells F
argo Funds Management
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Wells Fargo Funds Management

• Distribution Channels
• Direct Investors
• Financial Advisors Wirehouses
• Institutional Funds and Money Markets
• 529 Plans
• 17th Largest Mutual Fund Company
• 110 Billion Assets Under Management
• Mutual Funds
• 120 Mutual Funds with an Average of Five Share
  Classes per Fund
  
• 45 No-Load Funds
• 14 Morningstar 4 or 5-Star Rated Funds
• 85 of Funds Beat their Lipper Peers

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Many Customers

• www.wellsfargoadvantagefunds.com
• Retail Customers
• Financial Advisors
• Funds Management Intranet
• IT
• Business, Call Center, etc.
• Wells Fargo Corporate Intranet
• Over 150,000 Team Members

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Challenges

• Not Just One Solution Across The Enterprise
• Google
• Autonomy
• Multi-Faceted Navigation
• Crawling and Indexing Keywords
• Out-of-the-box Solution but not Adequate
• Taxonomy
• Know your Customers and Demographics
• Acquisitions and Mergers Create a Diverse
  Population of Users.
  
• Standards are Key Across a Large Organization

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Challenges

• ROI Return On Investment
• Powerful, Flexible Software can be Expensive
• Software Alone is not Enough.
• Actively Manage your Search Data
• VOI Value On Investment
• Utilize Reports on Search Effectiveness
• Leveraging Embedded Knowledge in Enterprise
  Content

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Whats Next

• Crawling and Indexing Dynamic Information
• Databases
• XML Feeds
• Looking Beyond Taxonomy
• Contextual Search
• May Require More Sophisticated Users