Hotmail

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Title:

Hotmail

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Wells Fargo. Eleven proposals, need to prioritize given limited resources ... Wells Fargo. Online community offering advice, chat, tools. Interbank transfers ... – PowerPoint PPT presentation

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Title: Hotmail


1
(No Transcript)
2
Hotmail
  • Who are the customers

3
Hotmail
  • Who are the customers
  • How do they get customers to come to their site

4
Hotmail
  • Value added relative to traditional email
  • Free
  • Additional (priced) services

5
Hotmail
  • Value added relative to competitors
  • Turning one time customers into repeat customers
  • Email is a very sticky application
  • Switching costs are high

6
Hotmail
  • Hotmail sold in January 1998 to Microsoft for
    300-400 million
  • Nice example of a business plan
  • Use with the article on writing a business plan
    to begin thinking about your business plan
  • Where should Hotmail go from here? Is the day of
    free email over?

7
(No Transcript)
8
Wells Fargo
  • Early leader in online banking
  • 1998 trying to refocus
  • Attract and retail high value and high potential
    value customers
  • Increase revenue per customer
  • Reduce cost per customer

9
Wells Fargo
  • Eleven proposals, need to prioritize given
    limited resources
  • Online account applications
  • Bill Presentment
  • Discount broker
  • Mortgage applications
  • Contact management system (internal)
  • OFX (Open Financial exchange) for Money and
    Quicken accounts

10
Wells Fargo
  • Online community offering advice, chat, tools
  • Interbank transfers
  • Mondex (smart card) on the Internet
  • Computer/telephony integration (internal)
  • Online statements
  • Suppose that WF can only afford to carry out four
    of these at this time
  • Which four will offer the most value added for
    consumers?