Tapping into the Only Remaining Untapped Market in the Auto Industry...

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Tapping into the Only Remaining Untapped Market
in the Auto Industry...

• The Used Car Market

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Introducing

• The Used Car SellutionTM
• An online solution for taping into the
• Used Car Market

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Why the Used Car Market?Because of greater
profit margins.

• New Car
• Average Profit 1,462

• Used Car
• Average Profit 1,742

Source NADA (excluding financing and insurance
profits)
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2004 Used Auto Shopper Study by J.D. Powers

• 36 of all used car buyers are influenced in
  their make/model decisions by online information
• 22 of all used car buyers are influenced in
  their dealership selection by information found
  online
• 21 of automotive Internet users reported that an
  online vehicle locator service was the primary
  method used to find their car
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• The Internet is key to increasing used car sales.

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Search Engines are the gateway to attracting used
car buyers.
Search Engine Popularity

• Google.com 47.3
• Yahoo.com 20.9
• MSN.com 13.6
• AOL.com 4.5
• Other 13.7

Google provides the data-feed for AOL and MSN.
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How does a dealer drive hot, ready-to-buy
customers directly to the Used Car Inventory on
its web site

• at the exact time
• theyre ready to purchase?

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IntroducingThe Used Car SellutionTM

• The Used Car Sellution is being used by the
  Crown Automotive Group to produce significant
  financial results for several of its dealerships.
  It provides a competitive advantage in markets
  crowded with competing dealerships.

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The Used Car SellutionTM is a unique,
one-of-a-kind online selling system

• designed to maximize a dealer's investment in
  its own web site by increasing used cars sales.

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The Used Car SellutionTMfeatures Dealer
Exclusivity

• Only one dealer or dealership group is able to
  take advantage of the exclusive rights to this
  program in a city.

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The Used Car SellutionTMfeatures Market Reach

• Locally focused in a city and surrounding areas
  to attract used car buyers in a specific market.

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The Used Car SellutionTMfeatures Increased
Market Share

• The number of prospective used car buyers in any
  market is relatively constant, based on
  population growth and economic conditions. The
  Used Car Sellution enables a dealer to sell a
  larger percentage of the available used car
  buyers in its marketincreasing its slice of the
  pie.

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The Used Car SellutionTMfeatures Enhanced Demand

• Positions a dealership as
• "The Premier Place"
• to buy used cars in its citya definite
  competitive advantage.

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The Used Car SellutionTMfeatures a Unique Domain
Name

• Uses the 1 Internet Address for used cars in a
  city. Some examples
• GreensboroUsedCars.com
• RaleighUsedCars.com
• RichmondUsedCars.com

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The Used Car SellutionTMfeatures a Dealer
Inventory Portal

• Includes a turnkey professional online portal
  focused on driving targeted Internet traffic
  directly to the used car inventory on a dealer's
  own web site.

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The Used Car SellutionTMfeatures Exclusive
Inventory
The Dealer Inventory Portal exclusively provides
used car buyers with only the dealers inventory.
Each dealership has complete control over the
inventory it displays in its Dealer Inventory
Portal.
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The Used Car SellutionTMfeatures an optional
Vehicle Locator Service

• For buyers who did not locate a vehicle while
  searching a dealers inventory, the Vehicle
  Locator Service captures a buyers name, phone
  and email address, and then sends it to the
  dealer for follow-up.

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The Used Car SellutionTMfeatures an optional
Incentive Coupon

• Another value-added option for selling
  prospective buyers and capturing information for
  follow-up (includes name, phone and email).

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The Used Car SellutionTMfeatures an aggressive
Online Marketing Campaign

• Submission to Major Search Engines
• Pay-per-Click Advertising Campaigns
• Reciprocal Link Programs
• Online Yellow Pages Advertising
• Local Search Feature on Search Engines
• Text Link Advertising

Note Car Dealer Marketing custom designs a
marketing program for using The Used Car
Sellution in each city, which may include any or
all of the above.
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Optional Offline Marketing
Example of how the 1 Internet Address for used
cars in Raleigh, N.C. can be used to increase
traffic to the Dealer Inventory Portal. Suitable
for dealer advertising in newspapers, magazines,
television, radio, billboards and other media.
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The Used Car SellutionTMfeatures Tracking of
Results

• Each dealer is given access to an online web page
  for tracking its real-time statistics.

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Tracking Dealer Results
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Contact us so we can quote you a price based on
your specific market and goals today!

• Marketing Department
• Info_at_CarDealerMarketing.com
• [phone]

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Thank you for your time today.

• We look forward to being of service.