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United Airlines Case Analysis

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United Airlines Case Analysis. BSAD 449 Professor Muss. May 9, 2006. by ... United Airlines Response. Political/ Legal -1978 Deregulation ... – PowerPoint PPT presentation

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Title: United Airlines Case Analysis


1
United Airlines Case Analysis
  • BSAD 449 Professor Muss
  • May 9, 2006
  • by
  • Renee Graham, Tamar Ferguson, Hope Halberg
    Jessica Powers, and Laura Rickard

2
Summary Overview
  • Introduction
  • Industry Analysis
  • Company Analysis
  • Competition
  • Problems
  • Recommendations
  • Conclusion

3
General Environment and Trends
  • Demographic
  • Economic
  • Political/Legal
  • Sociocultural
  • Technological
  • Global

4
General Environment and Trends
  • Industry
  • Low-Margin
  • Capital-intensive
  • Cost components
  • Labor
  • Fuel Costs
  • Unions
  • Price Competition

5
General Environment and Trends
  • Techonology-
  • Internet
  • Decrease of customer loyalty
  • Global Trends
  • -1992 Strategic alliance with Air Canada
  • -1997 Star Alliance

6
General Environment and Trends
  • Sociocultural Trends-
  • -September 11, 2001
  • - United Airlines Response
  • Political/ Legal
  • -1978 Deregulation
  • -Air Transportation Safety and System
    Stabilization Act
  • -Emergency Aid Loans

7
General Environment and Trends
  • Opportunities for continued success

8
  • The deregulation act of 1978
  • Market size
  • The point-to-point system
  • Hub-and-spoke system
  • Alliances
  • Rolling hub system

9
PORTERS
10
SWOT
11
JetBlue
UAL
Japan
High S E C U R I T Y Low
SW
DAL
Lufthansa
Ryanair
AMR
CAL
High Medium
Low
Cost to Consumers
12
Tangible and Intangible Resources
  • Value
  • Price
  • Tangible
  • Intangible
  • Brand Loyalty
  • Frequent Flyer

13
Differentiation
  • Market Share
  • Point-to-Point
  • No Change
  • Competition Strategy
  • Delta

14
UAL Financial Ratios
15
UAL Expenses
16
Industry Ratios
17
Industry Ratios
18
Selected Company Figures
19
Recommendations
  • Liquidation
  • 72 Million Cut
  • 500 Million in Future
  • 572 Million in Cost Reduction
  • Continue Strategies
  • Changing System
  • American Airlines
  • Long-term Contracts

20
  • Questions?
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