Welcome Aboard

1
Welcome Aboard!
2

A Brief History 1926-present
3
Relationship Marketing and Strategic Alliances
The Star Alliance

4
Access to Markets and Technology

• Electronic Distribution Channel
• StarNet

5
Economies of Scale

• Business to Business Exchange
• Customer Saving

6
Faster Entry of New Products

• Star Alliance Conventions Plus
• Leisure Travelers Air Pass

7
Sharing of Risk

• Member Cooperation
• Financial Aspects

8
This program has been provided by
Airlines
Fly the Friendly Skies