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HOLOGRAVURE

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First 3D Hologravure advertising campaigns (PTT, ESA, Antenne 2, Agfa-Gevaert, ... 3D Hologravure goods (thongs, playing cards, pencil cases, pencil boxes, ... – PowerPoint PPT presentation

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Title: HOLOGRAVURE


1
HOLOGRAVURE
  • 1984 
  • Birth of the Hologravure technology (new 3D
    technology in traditional printing) in France

2
1984
3
FRANCE - JAPAN - AFRICA
  • First 3D Hologravure advertising campaigns (PTT,
    ESA, Antenne 2, Agfa-Gevaert, Elisabeth de
    Senneville, Twentieth Century Fox, Eurocard,
    Japan fun fair, Knockout, Mars alimentaire,
    Laboratoires Urgo, Advertising agencies)
  • First 3D Hologravure signs
  • First 3D Hologravure skirts (Elisabeth de
    Senneville)
  • First 3D Hologravure fine art (Alain Schmittze
    paintings, Vasarelli)
  • First 3D Hologravure movie posters (Legend by
    Ridley Scott)
  • First 3D Hologravure politic posters (africa)
  • First 3D Hologravure credit cards / smartcards
  • First 3D Hologravure calendars / book covers
  • First 3D Hologravure patterned wall paper
  • First 3D Hologravure exhibition logo

4
Characteristics of the Hologravure
  •  - Images, completely stable in space
  •  - No image jumping, unless required
  •  - Large format prints produced at high speed (6,
    000 sheets an hour, in offset)
  •  - The possibility of increasing the number of
    spatial planes (inside and outside the image)
  •  - A union between 2D and 3D on the same support
    and the insertion of dynamic effects, visible
    when moving in front of the image
  •  - The possible integration of security codes,
    impossible to forge

5
1985 - 1987
6
1988 - 1989
7
PARIS EXHIBITION
8
USA - SOUTH AMERICA - FRANCE - JAPAN
  • 3D Hologravure usa advertising campaigns (Coca
    cola, Pepsi cola, Coors dry, Miller beer, Dr.
    Pepper, Absolut vodka, Absolut Kurant, Bacardi,
    Fina, Las Vegas, Twentieth Century Fox, Universal
    studios, Warner Bros, M TV, Gamesa, Phillip
    Morris, Parliament, Seven-Eleven, Gini, Perfume,
    etc.)
  • 3D Hologravure south america advertising
    campaigns (Pepsico, Sabritas)
  • 3D Hologravure postcards (Hallmark)
  • 3D Hologravure sport cards (nfl, donruss,
    whataburger, etc)
  • 3D Hologravure dosage cards (Bouchara
    laboratories, France)
  • 3D Hologravure south america religious cards
  • 3D Hologravure credit cards / smartcards (nts)
  • 3D Hologravure organizers / games / covers
  • 3D Hologravure CD covers
  • 3D Hologravure comic books and cards (Gamesa, The
    Green Hornet)
  • 3D Hologravure posters (Halloween, etc.)

9
1990 - 1992
10
1993 - 1995 (a)
1993 - 1995
11
1993 - 1995 (b)
12
1996 - 1998
13
1999 - 2000
14
CHINA - TAIWAN - ASIA
  • 3D Hologravure Asia advertising campaigns
    (Motorola, Absolut vodka, Bacardi, Bao zuan,
    Bombay sapphire, Liuyanghe, Maoxiang, Wuliangye,
    Kao liang, Sot, Kinmen, Fu Chun Jiu, etc.)
  • 3D Hologravure material
  • 3D Hologravure cards
  • 3D Hologravure goods (thongs, playing cards,
    pencil cases, pencil boxes, lampshades,
    calendars, organizers, beer mats, mouse pads,
    table mats, etc)
  • 3D Hologravure packaging
  • 3D Hologravure Asia religious cards

15
2001 - 2002
16
2001 - VOLUME
17
2001 - VOLUME IN SPACE
18
2003 - 2004
19
HOLOGRAVURE TECHNOLOGY
  • Technology
  • Research
  • Development
  • Teaching
  • By Science and Design since 1984

20
WWW.SCIENCE-AND-DESIGN.COMEnjoy your visit !
Dynamic effects
Dynamic effects
Dynamic effects
21
www.science-and-design.com Enjoy your visit !
The light beam move
The circles move
3D Hologravuredynamic playing-card
Light movinginside the leg
22
www.science-and-design.com Enjoy your visit !
3D Hologravureplaying-card
3D Hologravuredynamicplaying-card
3D Hologravuredynamicplaying-card
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