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Sales Director: Ed Smith

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5/22 James Taylor 7,312. 6/14 Tim McGraw 13,889. 6/17 Pearl Jam 14,264. 6/21 ... 9/11 Rascal Flatts & Taylor Swift 16,423. 9/12 Switchfoot & 3rd Day 4,011 ... – PowerPoint PPT presentation

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Title: Sales Director: Ed Smith


1
  • Sales Director Ed Smith
  • 757.368.3035 edsmith_at_livenation.com

2
Located in the Virginia Beach/ Norfolk region,
the outdoor music amphitheater features a huge,
highly trafficked lawn and reserved seating area
with giant video screens, state-of-the-art
computerized sound and offers the spectacular
feeling of a concert in the park. Verizon
Wireless Virginia Beach Amphitheater has seen
over 4 million people enter its gates since
opening its doors in 1996. The venue has hosted
concerts by some of musics biggest stars
including  Coldplay, Dave Matthews Band, Kenny
Chesney, Jimmy Buffett, Gwen Stefani, Aerosmith,
3 Doors Down, Janet Jackson, Kelly Clarkson,
Destinys Child, Tom Petty, Ozzfest and many
more.
Capacity 20,000 total - 7,000 reserved seats
- 13,000 lawn
About the Virginia Beach Amphitheater
3
Education
Household Income
Age
Scarborough Research, March 2008 Attended
concert at amphitheater in the past 12 months
Virginia Beach Fan Demographics
4
Sponsors will be exposed to individuals from
Virginia, Eastern North Carolina, and Maryland
Audience Geographic Distribution
5
DATE ARTIST ATTENDANCE 5/9 Brooks Dunn
8,602 5/14 Kanye West
7,614
5/22 James Taylor 7,312 6/14 Tim
McGraw 13,889 6/17 Pearl Jam
14,264 6/21 Billy Joel
19,271 7/6 Motley Crue
7,436 7/15 Warped Tour
11,910 7/17 Kenny Chesney
18,391 7/22 311 Snoop Dog
9,008 7/25 Counting Crows Maroon 5
11,972 7/26 Projekt Revolution - Linkin Park
10,404 8/1 Mayhem Fest- Slipknot
8,840 8/5 Tony Hawks Huck Jam
3,366 8/7 Dave Matthews Band
18,262 8/12 Journey 19,718 8/15 Toby
Keith 11,862 8/19 Jonas Brothers
19,316 8/31 Brad Paisley
9,967 9/11 Rascal Flatts Taylor Swift
16,423 9/12 Switchfoot 3rd Day
4,011 9/19 Mary J Blige
5,397 10/1 Phil Lesh Allman Brothers
4,636 10/5 Martina McBride
6,225
Total Attendance 270,276 Average Attendance Per
Show 11,261
2008 Concerts Attendance
6
Virginia Beach Amphitheater
Naming Rights
Digital Elements
Onsite Activation
Logo on Venue Page
Venue
Booths
VIP Club
Sampling
Where to Stay Page
Plazas
Seating Chart Page
Contesting
Acoustic Stage
Fan Benefits Page
Lit Distribution
Coupons
Scratch n Win
Signage
Concert Codes
Tower Signs
Concert Vision
Banners
A Frames
Amphitheater Opportunities
7
  • LiveNation.com is the 1 live music site
  • LiveNation.com has projected 300 million
  • page views in 2009
  • Over 50 growth from 2008 expected in 09
  • 7 million unique users per month in 2008
  • New Elements available for 2009
  • - Venue reviews
  • - Fan reviews
  • - Enhanced artist pages content
  • - Photo galleries
  • Demographic Efficiency
  • - Ability to target specific age groups
  • - Variety of artists delivers all age groups

Venue Page
Total Page Visits 1.3 million Average page views
per day 4,623
LiveNation.com venue page
8
Concert Vision
Tower Signs
  • Video advertisements up to 30-seconds long
  • The goal of Concert Vision is three fold
  • 1 - Showcase venue sponsors
  • 2 - Entertain concert goers
  • 3 - Provide useful venue info
  • Venue playlist looped nightly from opening of
    gates until artist takes stage, during
    intermission and continuously throughout night on
    select monitors based on artist approval.

Seven tower signs located at the venue entrance,
walkways and plazas.
  • On-site Activation Concert Vision Tower Signs

9
  • Create traffic at your business by putting your
    branded product directly into the hands of your
    consumers
  • Play games, hand out promotional items
  • Register to win contests
  • Interact with fans in our main entrance as they
    enter or exit the facility
  • Exit sampling/coupon distribution

Onsite Activation Display Area
About PowerShow.com