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Building A Strategy Around Knowledge By Robert H' Buckman

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The value of an individual's knowledge depends upon the smartness with which it ... The sharing of the tacit knowledge by the users will generate the information to ... – PowerPoint PPT presentation

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Title: Building A Strategy Around Knowledge By Robert H' Buckman


1
Building A Strategy Around Knowledge By Robert
H. Buckman
2
Creative Use of Knowledge
  • Everyone who lives ought to be wise it is as
    good as receiving an Inheritance and will give
    you as much security as money can. Wisdom keeps
    you safe -- this is the advantage of knowledge.
  • -Ecclesiates 711

3
Take Responsibility
  • An individual without information cannot take
    responsibility
  • An individual who is given information cannot
    help but take responsibility.
  • Jan Carlson - Former Chairman, SAS Airlines

4
Fred
5
Characteristics of Buckman Laboratories
  • 1300 associates in 90 countries
  • Speak 15 different languages
  • 73 College degrees or higher

6
Characteristics of Buckman Laboratories
  • 40 hours lt 25 percent
  • In the office lt 14 of their time
  • 86 are out of the office and in 90 different
    countries.

7
Customer
G A P
Front Line
8
Customer
G A P
Front Line
9
Business Model
  • Knowledge Driven
  • Market Driven
  • Product Driven

10
Knowledge Driven
  • "With everything else dropping out of the
    competitive equation, knowledge has become the
    only source of long-run sustainable competitive
    advantage, but knowledge can only be employed
    through the skills of individuals. The value of
    an individual's knowledge depends upon the
    smartness with which it is used in the entire
    system." Lester Thurow

11
Knowledge Driven
  • 4th Wave - Creative use of Knowledge
  • Eliminate Barriers to Communication
  • Create a Culture of Sharing
  • Speed of Response
  • Quality of Response
  • Faster Innovation - anytime / anywhere
  • Move the Organization to where needed

12
Barriers to Communication
  • Organizational barriers - Departments,
    Divisions, etc...
  • Different operating companies in different
    countries
  • Cultural barriers
  • Language barriers
  • Security issues

13
Culture Change
Internet
Learning
Individual
Teams
Communities Around Issues
Electronic Libraries
Electronic Break room
Communities of Practice
14
Metcalfs Law
  • The value of a network increases as the square
    of the number of users on the network.

15
Knowledge Sharing
16
Knowledge Sharing
17
Trust Your People
  • Reduce the number of transmissions
  • Everyone has access to knowledge
  • Each individual can enter knowledge
  • Functions across time space
  • Easy to use
  • Communicate in any language

18
Key Point
  • The sharing of the tacit knowledge by the users
    will generate the information to update the
    explicit knowledge of company.

19
Culture Change
  • From hoarding knowledge to gain power to sharing
    knowledge to gain power
  • Create a climate of continuity and trust so that
    we may have proactive knowledge sharing across
    time and space

20
Culture Change
  • You have to be able to trust the information
    that you receive to be the best that can be sent
    to you, and those that send it to you have to be
    able to trust that you will use the information
    in an appropriate manner.

21
Culture Change
Code of Ethics
22
New Product Sales - Total
23
Bulab Learning Center
  • Rather than the student going to a classroom to
    attend a class
  • The Learning Center delivers the classroom to the
    student anytime/anywhere in the world.

24
Cost Elements of Education
  • Out of Service cost
  • Travel cost to the Classroom
  • Housing cost while taking the course
  • Cost of the Classroom
  • Cost of the Professor or content

25
The Learning Center
  • Courses offered
  • Internal training
  • Courses for Credit from multiple Universities
    around the world
  • Degree programs ranging to the Ph.D. level from
    Universities around the world
  • All courses are free to the student

26
Learning Activity Cost
27
What is a Team?
  • A team is a relatively small number of people
    working collaboratively, who are committed to a
    common purpose, performance goals, and approach
    for which they hold themselves mutually
    accountable. Team performance is comprised of
    both individual results and collaborative
    work-products, which require synergy among the
    team members. The output of the team is greater
    than the sum of its inputs.

28
Collaboration Challenges
29
Key Collaborative Questions
  • How much do we have in common
  • Individually Align People
  • Organizationally Align Purpose
  • Technically Align Work Practices

30
Workflow choices
  • Sequential
  • Parallel
  • Networked

31
Developing a Knowledge Driven World
  • Determine your most critical need as an
    Organization
  • How would you organize around the flow of
    Knowledge rather than geography?
  • Build a system that will encourage that flow

32
Developing a Knowledge Driven World
  • This Culture Change has to be lead by those in
    Command and NOT by IT personnel
  • Help people to get on the Train so that you reach
    Critical Mass
  • Continue to add value relative to the time
    expended to the individual

33
Developing a Knowledge Driven World
  • Middle Managers
  • Confused about new roles
  • Resisted Change
  • Required coaching and insistence on New Behaviors

34
Developing a Knowledge Driven World
  • Knowing how to type
  • Make it fun for the individual to be involved
  • Create unlimited opportunities for your people to
    grow
  • Redefine the opportunity track for your people
    that get involved

35
Communications is human nature Knowledge
sharing is human nurture!
Alison Tucker
36
We need to invest in Knowledge like any other
investment that will redefine an organization.
37
Knowledge Sharing
  • http//www.akgroup.com and
  • http//www.knowledge-nurture.com and
  • rhbuckman_at_buckman.com
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