Multimedia Training Kit - PowerPoint PPT Presentation

Loading...

PPT – Multimedia Training Kit PowerPoint presentation | free to download - id: d2745-MjY2N



Loading


The Adobe Flash plugin is needed to view this content

Get the plugin now

View by Category
About This Presentation
Title:

Multimedia Training Kit

Description:

Good examples of qualitative research are face-to-face interviews, focus groups and site visits ... Focus groups ... Focus on what research results do tell you ... – PowerPoint PPT presentation

Number of Views:40
Avg rating:3.0/5.0
Slides: 18
Provided by: x7203
Category:

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Multimedia Training Kit


1
Multimedia Training Kit
  • Basic Research Methods

2
What is research?
  • We ask questions all the time
  • Research is a formal way of going about asking
    questions
  • Uses methodologies
  • Many different kinds (e.g. market research, media
    research and social research)
  • Basic research methods can be learned easily

3
Basic research methods
  • Quantitative research (e.g. survey)
  • Qualitative research (e.g. face-to-face
    interviews focus groups site visits)
  • Case studies
  • Participatory research

4
Quantitative research
  • Involves information or data in the form of
    numbers
  • Allows us to measure or to quantify things
  • Respondents dont necessarily give numbers as
    answers - answers are analysed as numbers
  • Good example of quantitative research is the
    survey

5
Surveys
  • Think clearly about questions (need to constrain
    answers as much as possible)
  • Make sure results will answer your research
    question
  • Can use Internet for conducting surveys if need
    to cover wide geographic reach

6
Qualitative research
  • Helps us flesh out the story and develop a deeper
    understanding of a topic
  • Often contrasted to quantitative research
  • Together they give us the bigger picture
  • Good examples of qualitative research are
    face-to-face interviews, focus groups and site
    visits

7
Face-to-face interviews
  • Must prepare questions
  • Good idea to record your interviews
  • Interviews take up time, so plan for an hour or
    less (roughly 10 questions)
  • Stick to your questions, but be flexible if
    relevant or interesting issues arise during the
    interview

8
Focus groups
  • Take time to arrange, so prepare in advance (use
    an intermediary to help you if you can)
  • Who will be in your focus group? (e.g. age,
    gender)
  • Size of focus group (8-10 is typical)
  • Consider whether or not to have separate focus
    groups for different ages or genders (e.g.
    discussing sex and sexuality)

9
Site visits and observation
  • Site visits involve visiting an organization,
    community project etc
  • Consider using a guide
  • Observation is when you visit a location and
    observe what is going on, drawing your own
    conclusions
  • Both facilitate making your research more
    relevant and concrete

10
Case studies
  • Method of capturing and presenting concrete
    details of real or fictional situations in a
    structured way
  • Good for comparative analysis

11
Participatory research
  • Allows participation of community being
    researched in research process (e.g. developing
    research question choosing methodology
    analysing results)
  • Good way to ensure research does not simply
    reinforce prejudices and presumptions of
    researcher
  • Good for raising awareness in community and
    developing appropriate action plans

12
Planning your research Key questions
  • What do you want to know?
  • How do you find out what you want to know?
  • Where can you get the information?
  • Who do you need to ask?
  • When does your research need to be done?
  • Why? (Getting the answer)

13
Step 1 What?
  • What do I want to know?
  • When developing your research question, keep in
    mind
  • Who your research is for
  • What decisions your research will inform
  • What kind of information is needed to inform
    those
  • decisions.
  • Conduct a local information scan
  • Take another look at your research question

14
Step 2 How? Where? Who?
  • How do I find out what I want to know?
  • Where can I get the information I need?
  • Who do I need to ask?
  • Choose your methodology
  • quantitative or numbers information
  • qualitative in-depth explanatory information
  • case studies
  • site visits or observation
  • participatory research

15
Step 3 When?
  • When do all the different parts of the research
    need to be done?
  • List all your research work areas
  • Map them against a timeline
  • Develop a work plan

16
Step 4 Why? Getting the answer
  • Collect your data
  • Keep returning to your research question
  • Organize your research results to answer the
    question
  • Keep in mind who you are doing the research for
  • Focus on what research results do tell you
  • Be creative, methodical and meticulous

17
Multimedia Training Kit
  • Basic Research Methods
About PowerShow.com