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Successful Site Architecture for a Search Engine Friendly WebSite

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High Rankings in Organic Search Engine Results that Increase Traffic to Website. Goal. In order to achieve this goal the search engines MUST find all of your ... – PowerPoint PPT presentation

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Title: Successful Site Architecture for a Search Engine Friendly WebSite


1
Successful Site Architecture for a Search Engine
Friendly WebSite
  • Barbara C. Coll
  • CEO, WebMama.com Inc.

2
Mission Statement
  • Produce product sales, information distribution
    and/or lead generation, with a high return on the
    marketing investment.

3
Goal
  • High Rankings in Organic Search Engine Results
    that Increase Traffic to Website

In order to achieve this goal the search engines
MUST find all of your pages and content.
4
Strategy
  • Think of optimization throughout site development
    and modifications
  • Look for optimization opportunities of all
    elements in your online marketing efforts
  • Look for web developers and designers who have
    SEO experience or partners
  • Consider SEO education
  • Consider SEO consultants/companies

5
Barriers to Optimization and Indexing
  • Architecture directory structure, file systems,
    DNS, Error Handling, URLs
  • Technology content management systems,
    tracking, development applications (java, flash)
  • Design images, content, source code components
  • Communication with search engines

6
PEOPLE
7
Page Templates Must Includes
  • TITLE Tags unique, dynamic, short
  • Meta Tags unique (pull from content)
  • Headers even in CSS you can use H1, H2
  • Alt Tags/descriptive file names for images
  • TITLE attributes on Links use sparingly
  • Content with Keywords
  • HyperLinks with Keywords

8
Looks like you need to do some Keyword
Analysis 145 Today.
9
Tools to Help to Ensure Search Friendly
Architecture ------------------------------------
------ First Get Indexed. If you arent in the
search engines database you cant show up in
search results.
10
What is Happening?
  • What is being indexed which pages?
  • sitewww.domain.com on Google example
  • www.marketleap.com page saturation
  • Are they following links in my site?
  • www.se-spider.com
  • What about Redirects?
  • www.rexswain.com http viewer

11
An Indexed Page Example
12
They Want to Help !!!!
  • Indexing help for Site Optimizers, webmasters,
    site owners, etc
  • Search Engines WANT to index your content!
  • Google WebMaster Guidelines - Google webmaster
    Blog - http//googlewebmastercentral.blogspot.com/
  • En Español Select language from pull-down menu
  • Yahoo Search Guidelines - Yahoo webmaster Blog -
    http//www.ysearchblog.com/
  • En Español no page for search guidelines for
    webmasters in Spanish
  • MSN Webmaster Guidelines for Getting Indexed
  • - no Spanish.

13
Sitemaps Universal Protocol
  • Brand NEW easy way of submitting sitemap
  • http//www.ysearchblog.com/archives/cat_site_explo
    rer.html
  • 1 sitemap 3 engines
  • XML feed can be generated by third party tools
  • Put pointer in robots.txt file.

14
Amazing Information Return
  • Spider Visit Date
  • Inlinks for real
  • Keywords in inlinks
  • Keywords in content
  • Where you show up and what gets you clicks
  • Errors in spidering

15
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19
Take-Aways things to remember from this
presentation
  • Look for optimization opportunities at all stages
    of development and redesign
  • Include unique source code optimization
    components on all pages
  • Use the Vendor tools to gather information about
    what they see on your site and to make sure they
    do see your site
  • Listen to Francis

20
Thank You, Barbara Coll bcoll_at_webmama.com
WebMama Services 1. SEM Strategy 2. SEO
Review 3. Competitive Intelligence 4. SEO
Guidelines 5. Paid Search Management
About PowerShow.com