Title: Successful Site Architecture for a Search Engine Friendly WebSite
1Successful Site Architecturefor a Search Engine
Friendly WebSite
- Barbara C. Coll
- CEO, WebMama.com Inc.
2Mission Statement
- Produce product sales, information distribution
and/or lead generation, with a high return on the
marketing investment.
3Goal
- High Rankings in Organic Search Engine Results
that Increase Traffic to Website
In order to achieve this goal the search engines
MUST find all of your pages and content.
4Strategy
- Think of optimization throughout site development
and modifications - Look for optimization opportunities of all
elements in your online marketing efforts - Look for web developers and designers who have
SEO experience or partners - Consider SEO education
- Consider SEO consultants/companies
5Barriers to Optimization and Indexing
- Architecture directory structure, file systems,
DNS, Error Handling, URLs - Technology content management systems,
tracking, development applications (java, flash) - Design images, content, source code components
- Communication with search engines
6PEOPLE
7Page TemplatesMust Includes
- TITLE Tags unique, dynamic, short
- Meta Tags unique (pull from content)
- Headers even in CSS you can use H1, H2
- Alt Tags/descriptive file names for images
- TITLE attributes on Links use sparingly
- Content with Keywords
- HyperLinks with Keywords
8Looks like you need to do some Keyword
Analysis145 Today.
9Tools to Help to Ensure Search Friendly
Architecture------------------------------------
------First Get Indexed. If you arent in the
search engines database you cant show up in
search results.
10What is Happening?
- What is being indexed which pages?
- sitewww.domain.com on Google example
- www.marketleap.com page saturation
- Are they following links in my site?
- www.se-spider.com
- What about Redirects?
- www.rexswain.com http viewer
11An Indexed Page Example
12 They Want to Help !!!!
- Indexing help for Site Optimizers, webmasters,
site owners, etc - Search Engines WANT to index your content!
- Google WebMaster Guidelines- Google webmaster
Blog - http//googlewebmastercentral.blogspot.com/
- En Español Select language from pull-down menu
- Yahoo Search Guidelines- Yahoo webmaster Blog -
http//www.ysearchblog.com/ - En Español no page for search guidelines for
webmasters in Spanish - MSN Webmaster Guidelines for Getting Indexed
- - no Spanish.
13Sitemaps Universal Protocol
- Brand NEW easy way of submitting sitemap
- http//www.ysearchblog.com/archives/cat_site_explo
rer.html - 1 sitemap 3 engines
- XML feed can be generated by third party tools
- Put pointer in robots.txt file.
14Amazing Information Return
- Spider Visit Date
- Inlinks for real
- Keywords in inlinks
- Keywords in content
- Where you show up and what gets you clicks
- Errors in spidering
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19Take-Awaysthings to remember from this
presentation
- Look for optimization opportunities at all stages
of development and redesign - Include unique source code optimization
components on all pages - Use the Vendor tools to gather information about
what they see on your site and to make sure they
do see your site - Listen to Francis
20Thank You,Barbara Collbcoll_at_webmama.com
WebMama Services 1. SEM Strategy 2. SEO
Review 3. Competitive Intelligence 4. SEO
Guidelines 5. Paid Search Management