Online Marketing: The Events Industry Edgeworksgroup - PowerPoint PPT Presentation

Loading...

PPT – Online Marketing: The Events Industry Edgeworksgroup PowerPoint presentation | free to view - id: d19c-MjlmY



Loading


The Adobe Flash plugin is needed to view this content

Get the plugin now

View by Category
About This Presentation
Title:

Online Marketing: The Events Industry Edgeworksgroup

Description:

Search Engine Marketing. Social Media Marketing. Email Marketing. Online Advertising ... 85% of 18-24 yr olds rely on search engines ... – PowerPoint PPT presentation

Number of Views:112
Avg rating:3.0/5.0
Slides: 22
Provided by: maryla
Category:

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Online Marketing: The Events Industry Edgeworksgroup


1
Online Marketing The Events IndustryEdgeworksgro
up
04.23.2009
2
  • Overview
  • Online Marketing - The View from 30,000 Feet
  • Event-centric Online Marketing - Changes and
    Challenges
  • Internet Marketing The Specifics
  • Where Do We Go From Here? Practical Tips

3
  • The View from 30,000 feet
  • Why Market Online?
  • Todays Landscape
  • Search Engine Marketing
  • Social Media Marketing
  • Email Marketing
  • Online Advertising
  • Web Analytics

4
  • Why Market Online?
  • Research
  • 9 out of 10 people use search engines to find
    local businesses and events
  • 85 of 18-24 yr olds rely on search engines
  • 67 of over 65 yr olds rely on search engines
    (cya Yellowpages)
  • 78 of people say they use the internet more now
    than 2 years ago
  • 69 said they use Blogs as a source for Reviews
    (Social Media)
  • 76 said they read Reviews on the internet as a
    primary source of info
  • 85 said the quality of a businesses website is
    important in gaining trust

5
  • The Online Marketing Landscape Today
  • Search Engine Marketing
  • Social Media Marketing Buzz
  • Email Marketing Push
  • Online Advertising
  • Web Analytics

6
  • Event-centric Online Marketing
    Changes and Challenges
  • How Technology is Changing the Events Industry
  • Sample Event Search Volumes, March 2009
  • Online Trends in Event Queries
  • Local vs. Regional vs. National targeting
  • its all local.
  • Online Tools

7
How Technology is Changing
the Events Industry
  • Online Ticket Purchasing
  • Instant Reviews lots of information
  • Options Galore Broader Searches
  • Shorter Entertainment Selection Process

8
March 2009 Search Volume, source Google
Search Records
  • Things to do this weekend, weekend events,
    live show 200,000 searches
  • Music Festival
  • What to do in
  • Events in
  • Event Tickets
  • 950,000
  • 1,000,000
  • 1,600,000
  • 2,740,000

9
Online Trends in Event Queries 6 year trend for
the Search Term
Things to do in
10
FAIRS FESTIVALS LIVE MUSIC
11
Search Term Buy tickets for
12
festivals in Chicago 1.00  live events in
Chicago... 0  live music in Chicago... 0  fairs
in Chicago 0  things to do in Chicago... 63.0  
13
  • Local Search
  • Google Local Business Listings
  • Yahoo Business Listings
  • Geo targeted in the Search Term
  • Broad Term expectation for local results
  • Tools
  • Quantcast.com
  • goldStar.com

14
  • Internet Marketing The Specifics
  • SEO Organic/Natural Rankings
  • What are SERPs
  • New sites (Google Sandbox)
  • Web Crawlers/Bots/Spiders
  • Keywords
  • Search Engine Algorithms
  • Content
  • Links Community
  • Site User Behavior

15
  • Internet Advertising
  • Several Flavors
  • Websites
  • Banners
  • Directories/indexes
  • Search Engines
  • Sponsored Ads
  • Local Business Listings
  • Email

16
  • Where Do We Go From Here
  • Practical Tips
  • Planning  - An Integrated Approach
  • Execution  -  Gettin Your Hands Dirty
  • Ongoing Activity  - Test Test Test

17
Planning
  • Take an integrated approach
  • Budget
  • Target Audiences
  • Target Geography
  • Call(s) to Action
  • Understand the buying/search cycle- meet them
    where their at.

18
Execution
  • Google Analytics
  • Keyword Density
  • Links, press releases, social sites
  • Start the email list
  • Optimize by the page

19
Ongoing Activity
  • Measurement Tools
  • Google Analytics (free)
  • Search ranking reporting (ex. webCEO)
  • Keyword Research Tool (wordtracker)
  • Google Labs (free)
  • Analysis - Traffic, Conversions, ROI
  • SEO
  • Test Test Test

20
Stay In Touch!
  • Bruce Lupin, CEO
  • bruce_at_edgeworksgroup.com
  • 866-888-7313 x703
  • Doug Rasch, Search Marketing Manager
  • doug_at_edgeworksgroup.com
  • 866-888-7313 x 709

21
  • Links
  • http//www.quantcast.com/
  • https//www.goldstar.com/signup
  • http//www.googlelabs.com/ Lots of free
    programs here, some good for business, others are
    just fun. This is were Google will often beta
    release new programs.
  • http//www.google.com/analytics/ (the must do
    program)
  • http//www.dmoz.org/ good free link submission
    site.
  • http//www.google.com/local/add/businessCenter
    this is where you can get your business posted on
    Google maps.
  • http//listings.local.yahoo.com/csubmit/index.php
    this is where you can get your business posted on
    Yahoo maps.
About PowerShow.com