Get new customers through the Internet

1
E-Marketing Campaign

• Get new customers through the Internet
• By Eng. Ahmed Sabry
• CEO, IT Vision
• asabry_at_itvision-egypt.com
• Mobile [phone]

2
E-Business Concept
2. Research Analysis- Understand current
scenario- Understand customers needs-
understand competitor behavior- understand
business goals/objectives

• Investment ROI
• - Assign budget

5. Traffic Analysis- Analysis Web Site Traffic
- Implement required changes

• 3. Web Site Building- Interface design
• Content editing
• online Publishing
• Testing

4. E-Marketing Campaign- Study best campaign -
Implement campaign in accordance with
timelines and budget
3
(No Transcript)
4
E-Marketing Campaign
Search Engines
Banner Ads
newsletters
Bulk E-mail
Internet
Links exchange
Mailing lists
Off line Ads
Web rings
5
How are people finding websites?
Search Engines 81 Links exchange
59 Someone told me
(WOM) 57 Magazine 52 TV
48 Guessed
the address 42 Bulk e-mail
39 National newspaper 37
Banner Ads
21 Radio 19 From a
local newspaper 17 Billboard
/poster 12 Direct mail
10 Source Forrester research
6
Facts Numbers

• 20 of humans on earth are using internet now

7
It does not matter how nice is your site looks,
if no one ever find it
8
There is no magic
How can we reach the largest Audience (hits,
traffic)
It is science art called Web Site Promotion
9
When do i start promoting ?
10
Do not get in rush (Your mistakes may be forever)
go out and

• Learn about the web
• Learn about the search engines
• Learn about your competitors

11
First of all Prepare your Site
12
Prepare your site first

• Design your site to make high hits
• Build your site to be informative
• Build your reputation on quality
• People dislike (under construction) Sometimes
  they never come back.

13
Web Site promotion
Search Engines
Banner Ads
newsletters
Bulk E-mail
Internet
Links exchange
Mailing lists
Off line Ads
Web rings
14
Submitting to Search Engines
Search Engines
Banner Ads
newsletters
Bulk E-mail
Internet
Links exchange
Mailing lists
Off line Ads
Web rings
15
The Search Engine Challenge
Getting on the top pages of the main engines and
staying there is no easy task (but its worth the
trouble).
16
Facts Numbers

• 90 of all web users depend on search engines to
  find products and information
• The Top search engines account 85-95 of all
  searches on the web
• 47 of searchers NEVER look at pages ranked below
  30 (first 100 search result)
• Yahoo gets over 1.000.000 Site submitting every
  week --- they accept ONLY 10,000 Sites

17
Relationship between Search Engines
18
What if you are not listed on the big eight or
not in the top of their search result ?
19
Learn how they work and how they rank web sites

• Search engines secrets

20
How To Get Your Site There
STEP 1 Optimise Site



Repeat the Process
STEP 2 Submit site to search
engines
STEP 4 Ranking
Yahoo/Google etc.1.www.companyA.com2.www.compan
yB.com3.www.companyC.com4.www.companyD.com5.www
.companyE.com
URL Submissionwww.yourcompany.com
Home
About
Services
STEP 3 Search engine spiders crawl
through the pages in the site.
An algorithm is applied and the
site is indexed
21
The major search elements

• Title
• Meta data
• (Description Words)
• Pages content
• Images text
• Alt tags

22
The Golden Rule

• KEYWORDS HERE, KEYWORDS THERE, KEYWORDS EVERY
  WHERE ON YOUR SITE.

23
Keyword Competing
24
Pay-Per-Click submission
25
Overture Suggestion Tool
26
Banner Ads
Search Engines
Banner Ads
newsletters
Bulk E-mail
Internet
Links exchange
Mailing lists
Off line Ads
Web rings
27
Banner Advertising

• Your on-line Salesperson

28
What is Banner

• A rectangle (468 pixels wide by 60 pixels high)
  usually appear at the top of web pages

29
Every One is trying to get their site listed at
the top of the search result page, Unfortunately,
this is not always possible

• They can BUY there place by BANNER ADS

30
Banner ads Advantages

• Banner is your on-line logo
• Banner is your company gateway
• Users are one click away from your company
• Banner is very lovely for Audience

31
Banner Ads prices

• Three existing pricing models
• Flat Free
• CPM (cost per thousand impression or hits)
• 10 to 90
• Charge per click through ------ 0.5 to 1.0

32
Banner Success

• Click through ratio
• Means the ratio of how many times your banner is
  displayed to how many times its clicked
• Average click through rates are 2 to 2.5

33
Cost per Visitor for targeted banner ads usually
from 0.7 to 2.0
34
Banner Ads for FREE

• Banner Exchange

35
Bulk E-mail
Search Engines
Banner Ads
newsletters
Bulk E-mail
Internet
Links exchange
Mailing lists
Off line Ads
Web rings
36
Bulk E-mail

• You can directly advertise million people by just
  ONE click

37
Bulk E-mail efficiency

• 85 of online users have e-mail
• 59Percent of e-mail users use e-mail daily
• 72 check e-mail first when they sit down in
  front of the computer

38
Cost of Bulk E-mail
Cost Comparisons
Creative Imaging Printing e-Messaging Mailing Post
age
0.22 0.00 0.00 0.00 0.08 0.00
0.22 0.11 0.33 0.00 0.05 0.22
TOTAL COST 0.92
TOTAL COST 0.30
39
(No Transcript)
40
The Bulk E-mail Process
Planning
Analysis
Sending
41
Take Care

• The climate on the Internet is very ANTISPAM
  right now

42
Starting your own E-mail mailing list
43
newsletter Ads
Search Engines
Banner Ads
newsletters
Bulk E-mail
Internet
Links exchange
Mailing lists
Off line Ads
Web rings
44
What is Newsletter ?

• News companies deliver news by e-mail and they
  accept advertising.

45
newsletter Advertising (Ezines)

• Those who subscribe to the newsletter have an
  interest in the topics covered and should also be
  interested in your product or service

46
Prices and efficiency

• Advertising on Ezines can be done for a very
  small charge (30 for 10,000 subscribers) or even
  for free
• Response rates from 10 to 30

47
Sending to mailing lists
Search Engines
Banner Ads
newsletters
Bulk E-mail
Internet
Links exchange
Mailing lists
Off line Ads
Web rings
48
Sending to Mailing list
Listserv Machine
Your message sent to all subscribers of the list
49
Mailing list

• Electronic mailing lists provide forms for
  Internet users to participate in discussions or
  receive information on thousands of topics.

50
Links Exchange
Search Engines
Banner Ads
newsletters
Bulk E-mail
Internet
Links exchange
Mailing lists
Off line Ads
Web rings
51
Links Exchange

• I would appreciate it if you would visit my site,
  and if appropriate to your audience, put a link
  to my site from yours.

52
Web Rings
Search Engines
Banner Ads
newsletters
Bulk E-mail
Internet
Linked exchange
Mailing lists
Off line Ads
Web rings
53
Web Rings

• A Web Ring is a group of sites, usually in a
  similar theme, all linked together in a circle.
  Each member site puts the special code into their
  page.

54
Off-line Advertising
Search Engines
Banner Ads
newsletters
Bulk E-mail
Internet
Linked exchange
Mailing lists
Off line Ads
Web rings
55
Off-line Advertising

• Wherever your companys LOGO is, put your URL
  (Business Card, press ads,..etc)
• Tell the world about your site

56
Thank you