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comScore qSearch The Search Landscape Industry Highlights

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Hundreds of clients rely on our data including all major search engines ... Sponsored search coverage now ranging from 60-76% for all engines. Source: comScore ... – PowerPoint PPT presentation

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Title: comScore qSearch The Search Landscape Industry Highlights


1
comScore qSearchThe Search LandscapeIndustry
Highlights Trends For SES
  • James Lamberti
  • Senior Vice President, comScore Networks
  • August 2006

2
comScore Methodology Large, Representative,
Panel
Passive tracking of actual consumer search
activity
  • 2 million online consumers who have agreed to be
    continuously and passively observed
  • Proprietary technology collects all Internet
    activity including search, ecommerce, and more
  • Key advantages of our approach
  • Capture actual consumer searches
  • Totally passive methodology
  • Multiple search metrics for in-depth analysis
  • Searchers
  • Distinct searches
  • Keywords and Clicks
  • Ad Impressions

3
comScore qSearch Data SourcesHundreds of
clients rely on our data including all major
search engines
  • qSearch Audience Measurement Market Share
    Tracking
  • U.S., England, Germany, France, Canada, Italy,
    Spain, and Worldwide
  • U.S. segment of Home, Work, and
    College/University
  • Tracking since January 2003
  • qSearch Local Search Audience Measurement
  • IYP and Local Web Search since January 2004
  • qSearch Monetization and Click-Rate Reporting
  • Ad Coverage, Algorithmic and Sponsored Click-thru
    rates since January 2004
  • qSearch Customer Satisfaction Tracking
  • Surveyed attitudes linked to actual behavior
    since Q2 2004
  • qSearch Custom Analysis
  • Search link to eCommerce
  • Heavy/Medium/Light Searcher Analysis
  • Searcher Loyalty Analysis

4
The U.S. Search Market Passes the 6 Billion Mark
  • Expected seasonal declines as we head into Summer
  • Query growth up 12.3 Q2 06 vs. Q1 06 after the
    May peak of 6.8 Billion

June down 6 vs. May
Source comScore qSearch Total US Internet
Users
5
Q1 Surge in Intensity is Driving Recent Growth
  • 2005 Broadband Adoption Drove Searcher
    Penetration Increases Through April 2006
  • This New Bandwidth is Now Driving Increases in
    Intensity

January 2006 intensity increases are fueling
recent growth
Source comScore qSearch Total US Internet Users
6
Search Relies on the Heavy User Segment
  • The top 20 of the market drives the majority of
    activity
  • Heavies are 3x more active than medium and 15x
    more active than light

Average number of Searches per Searcher in June
2006
Source comScore qSearch Total US Internet
Users Search segments were first measured in July
2005
7
Year-over-Year Growth Rates Rebounding as a Result
  • All major engines are growing
  • Softness in Q4 an indication of emerging
    seasonality


Due to a definitional change occurring in June
2006 which resulted in an NEDOM-DNS error,
trended data for the Time-Warner Network are not
available
Source comScore qSearch Total US Internet Users
8
Googles Share Trending Up for 11th Consecutive
Month
  • All players lost ground to Google Yahoo! is
    generally flat over recent 4 months
  • Will Ask become the 4th largest engine in 2007?

June 2006 Market Shares
44.7
28.5
12.8
5.6
5.1
Source comScore qSearch Total US Internet
Searches
9
All Major Engines Show Significant Penetration
  • Significant penetration provides an opportunity
    for all engines to gain share

June 2006 penetration
62.9
52.4
34.8
21.9
20.8
Source comScore qSearch Total US Internet Users
10
Intensity Drives the Existing Share Gaps
  • Google is averaging 29.4 searches per searcher
    Ask is 9.6
  • Searcher intensity ranking mirrors overall share
    positions closely

Source comScore qSearch Total US Internet Users
11
Sponsored Ad Coverage Generally on the Rise
  • Sponsored search coverage now ranging from 60-76
    for all engines

MSN is the highest with 76 coverage in June
Source comScore qSearch Total US Internet Users
12
Sponsored Clicks Responding to Ad Coverage
  • Sponsored clicks up 38 in June 06 vs. year ago
    compared to 29 for algo

Year-over-year growth is 38
38
billions
Source comScore qSearch Total US Internet Users
13
Sponsored Clicks Increasing For All Engines
  • These data are a much better indication of
    financial performance than queries

June 2006 Sponsored Clicks
Source comScore qSearch Total US Internet Users
14
Web Search Remains the Dominant Consumer Activity
  • News and Image growth is strongest, but it
    remains a small fraction of total activity
  • Local/IYP Search growth lags the overall market
    despite product development efforts

32
Percentages represent year-over-year growth
29
millions
18
114
May
May
Source comScore qSearch
15
Total Toolbar Searches
  • Toolbar searches were at an all-time high in May
    on both an absolute and share-of-total basis

850 Million Searches in June
Source comScore qSearch Total US Internet Users
16
Yahoo! and Google Maintain Toolbar Leadership
  • Yahoo! and Google penetration gap continues to
    narrow

Penetration in June 2006
56.8
46.5
5.9
Source comScore qSearch Total US Internet Users
17
Local Share of Searches
  • After several months of consistent shares, Google
    outpaces Yahoo! by about 25 million searches in
    May 06


Source comScore qSearch, Local/IYP Report Total
US Internet Users
18

What is Engine Xs Market Share? It depends
  • What Metric?
  • Distinct Searches
  • Result Pages
  • Clicks/Referrals
  • What Population?
  • U.S. only
  • Worldwide at .com locations
  • Local shares in Canada, UK, Germany, France,
    Italy, and Spain
  • What Location?
  • Search Ad networks
  • Total portal activity
  • Search property only activity

19
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