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Innovative Marketing Strategies From Around the World


The International Consortium of Real Estate Associations (ICREA), which includes ... Resort and Second-Home real estate is a multi-billion dollar industry ... – PowerPoint PPT presentation

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Title: Innovative Marketing Strategies From Around the World

Innovative Marketing Strategies From Around the
I would rather be here than there… and I dont
care where there is.
Introduction Jay West, CIPS RSPS TRC
  • Contact me at

The Boomers and Our Future
  • Real Estate Opportunities
  • In the Global Resort Second-Home Market
  • Jay West, CIPS, RSPS, TRC
  • Cabo San Lucas, Mexico

  • As a practical matter, virtually every business
    is now a player on the global stage. But it's
    still hard for most people to see the specific
    ways global forces affect their businesses.
    People tend to look at them in piecemeal or
    linear fashion, failing to see emerging
    patterns…….. The result is that more and more
    business leaders are getting blindsided, with a
    speed that was almost unthinkable in the
  • (Quoted from an article in CIO (Nov. 15, 2004)
    by Larry Bossidy, the retired chairman and CEO of
    Honeywell International, and Ram Charan,
    acclaimed business guru and author)

Real Estate is Global
  • The REALTOR professionals of NAR, pledge safety,
    service, and ethical treatment for all, and are
    changing the face of our industry worldwide.
  • The International Consortium of Real Estate
    Associations (ICREA), which includes NAR and the
    national associations of each member of this
    panel, is an alliance of 25 of the worlds
    leading real estate associations. Its members
    are committed to the right to own and transfer
    real property. ICREA sets standards for
    international real estate practice and
    facilitates worldwide real estate transactions
    through its website -
  • As REALTORS, our goal is to insure that no one
    gets blindsided in this age of globalization.

  • Globalization has its own defining technologies
    computerization, miniaturization, digitization,
    satellite communications, fiber optics and the
    Internet, which reinforce its defining
    perspective of integration. Once a country makes
    the leap into the system of globalization, its
    elites begin to internalize this perspective of
    integration, and always try to locate themselves
    in a global context. The Lexus and The Olive
    Tree by Thomas Freidman

My Technology Instructor (He works for a global
company called INTEL.)
(No Transcript)
The Boomers
  • I did a Google search two weeks ago for Cabo.
    The number was staggering! 91,000,000 responses
    to the simple four letter word Cabo!
  • I then tried a Yahoo search. 33,700,000! I
    narrowed it down to Cabo real estate on Yahoo.
    Only 1,240,000!….ah, thats
  • A decade ago, I put my first Cabo website
    on-line. I am no longer using it today, but back
    then when it was new, the word Cabo on Yahoo
    had fewer than 20 search responses! What
    happened? Where did this internet thing come
    from? Who is using it? And why are there 91
    MILLION entries for Cabo on Google?
  • A bigger question … can we reach the
    affluent Second-Home market today?

The Boomers
  • Some food for thought from the National
    Association of REALTORS
  • The vacation and second home market is undergoing
    a period of tremendous growth due to the impact
    of the Baby Boom generation and the heightened
    interest in real estate investment.
  • In the USA, Boomers represent the largest
    transference of wealth from one generation to the
    next in human history.

The Resort Second-Home Property Specialist -
  • As defined by NAR A Resort Specialist is a
    real estate practitioner who facilitates the
    buying, selling, or management of properties for
    investment, development, retirement, or second
    homes in a resort, recreational and/or vacation

Boomers Global Market
  • Resort and Second-Home real estate is a
    multi-billion dollar industry caught in a sea of
    change. Home buyers and investors, are demanding
    more from us as real estate professionals.
  • Like never before, we now have the opportunity to
    become true global professionals.

Id rather be here, than there…
Dedication To you, the men and women of our
great profession who are here today, and who are
helping to build and secure homes for our worlds
families, especially the children. I thank you,
and honor you.