'We Have Met The Enemy And He Is Us!' Pogo. Surve

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International Association of Taxi Regulators

• Public Affairs and Media Relations

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We Have Met The Enemy And He Is Us! Pogo
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Survey Results

• Only a few of the cities surveyed publish
  newsletters
• None of those surveyed provide regular columns or
  news updates to media
• Only a few cities have industry-specific
  papers/other media

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• Some issue press releases after each regulatory
  action
• Most cities surveyed believe the medias coverage
  of their regulatory issues has been balanced
• Less than half of the cities surveyed track the
  number of web site hits

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Why Are We Here?

• We Share Common Challenges

Fare Increases, Service Refusals, Environmental
Concerns, Accessibility Issues, Driver Safety
Issues
Accessibility
Fuel Cost
Environment
and STRIKES!
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Public Affairs

• (city) Public Affairs is a city office that
  usually handles communication between the city
  and the media and/or the public. The public
  affairs office may publicize events and provide
  information to media outlets, police staff or
  other city agencies. They also respond to queries
  from groups, organizations, and
  individuals.www.datacenter.org/research/cjca/cjca
  9.htm
• Public affairs is a catch-all term that includes
  public policy as well as public administration,
  both of which are closely related to and draw
  upon the fields of political science as well as
  economics. en.wikipedia.org/wiki/Public_affairs

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What Puts the Crisis in Crisis Communications?

• It is a negative happening that jeopardizes the
  perception of your agency and/or regulated
  industrys integrity and ability to protect the
  public
• It is a withdrawal of the public confidence you
  have banked!
• Agency should have done something, but didnt!
• Agency shouldnt have done something, but did!
• Emergency just sort of Happened -- but the
  Agency
• Under-reacted!
• Overreacted!
• Didnt React at All!

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Statement or Interview?

• A statement protects your ability to focus your
  message.
• A statement prevents spontaneous questioning.
• Statements are carefully crafted.
• Statements may be distributed to multiple
  reporters without requiring the presence of an
  agency head or other principal.
• Statements require no interview prep.
• How do you decide? Think about your goal.
• An interview can convey authoritative knowledge.
• In the case of electronic media, an interview can
  limit opponents time on camera during an average
  90-second package!
• An effective interview can communicate sincerity.
• Interviews prove there is no evasiveness.

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You CAN Ask Questions!

• Who else is being interviewed?
• When does this air/go to print? Where will it
  air/go to print?
• What do you have in the way of background? Can I
  supplement that for you?
• Will this be published/streamed on the Internet?

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Types of Media

• Print
• Newspapers, Magazines, Newsletters
• Electronic
• TV, Radio, Internet News and
• BLOGS!

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What is a Blog?Web LogsBlogs

• Blogs are vox populi at its most basic
• Blogs can put your finger on the pulse of your
  constituents

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What is a News Cycle?

• The period between releases of news and
  information
• Typically thought of as the 24 hours between
  daily newspapers
• Its A New Game Today
• A News Cycle Today Can Be One Hour Or Less!

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The Quote
KISSKeep it simple, silly!

• 2 or 3 sentencesno more
• Know your money sentence
• Ask to be chyron-ed!

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Rapid ResponseWatchListenMonitor

• Its possible to turn a story around while the
  news is still on the air!
• TiVos and DVRs
• VCRS
• Interns
• Clip Services
• Mayoral Media Offices

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Constituent Management

• An Industry Insider Trumps a Talking Head
  Regulator Every Time!
• There is a spokesperson for every occasion
  driving or running your citys taxicabs right
  now!
• Stakeholders are passionate about their issues!