Presentation on Social Enterprise to University of Bedfordshire Basics of Building a business B3 Gary Richardson Managing Director, Energize

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Presentation on Social Enterprise to University
of BedfordshireBasics of Building a
businessB3Gary RichardsonManaging Director,
Energize
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3 questions each...
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Key questions you want answers to?
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Lots on Offer

• 1. A nice car
• 2. Power over a workforce / organisation
• 3. Membership of a prestigious golf course
• 4. Security for your children / family
• 5. Holidays in exotic locations
• 6. Status among your peers
• 7. A season ticket for the greatest club in the
  world
• 8. A job in the local supermarket
• 9. A job with purpose and meaning
• 10. A dream house
• 11. Membership of a stylish gym
• 12. Time to do the things you really want to
• 13. Disposable cash to get you places that count
• 14. Business class travel
• 15. The latest mobile phone

Choose your top five...
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Ideal day

• Draw a picture of activities in your ideal day
  this should include what
• You do well
• Excites you
• Is fun
• Gives you great satisfaction
• Makes you feel valued
• You are thinking about when you day dream

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www.seee.co.uk
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Defining Social Enterprise
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What is a social enterprise?

• An organisation that trades in the market for
  social purpose
• Combines strong social purpose with
  entrepreneurial drive
• value-led and market-driven
• Responsive to customers and competitive
• Clear focus on social mission
• But a business makes a fair profit
• Uses profit to deliver the mission

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Operational variations
Option 1 PROFIT supports related or unrelated
social aims (i.e. Charity shop - OXFAM /
Charlies), Option 2 Business accomplishes the
social aim through its operation Employment of
people from a disadvantaged community or Delivery
of socially beneficial activities for a fee
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Place within Voluntary and Community Sector
Social enterprises are generally held to
comprise the more businesslike end of the
spectrum of organisations that make up the third
sector or social economy). A commonly-cited
rule of thumb is that at least half their income
is derived from trading rather than from subsidy
or donations.
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Usage of profits
Where as conventional businesses distribute their
profit among shareholder, in social enterprises
the surplus goes towards one or more social aims
which the business has
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Are they the same as charities / companies with
CSR?
Social enterprises are distinct from charities
(although charities are also increasingly
looking at ways of maximising income from
trading), private sector companies (although
companies are increasingly bolting on policies on
corporate social responsibility).
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Community Interest Company (CIC) .

• CIC can be limited by shares, or by guarantee.
• They contain a statutory Asset Lock
• This ensures the assets and profits are retained
  within the CIC for community purposes, or
  transferred to another asset-locked organisation,
  such as another CIC or charity.

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Examples - Organisations

• Some well known and less well known social
  enterprises
• Welsh Water (Glas Cymru),
• Café direct
• Big Issue
• CO-OP
• Eden Project
• Jamie Olivers Fifteen Restaurant
• Energize
• Young Enterprise

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Empsy Ltd. services in psychology, coaching,
mentoring and training that aim to empower
individuals, organisations and communities
(especially but not exclusively from the Black
Ethnic Minorities) to achieve their highest
aspirations.
Roundabout Transport Roundabout Transport (South
West Herts Community Transport Scheme) Provides
low cost minibus rentals and driver training to
member groups in the SW Hertfordshire area. We
also supply the IDentislot fitting aimed at
combating doorstep crime.
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• Releasing individual potential to meet local and
  global needs

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Reflections of a social entrepreneur
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10 years a social entrepreneurpreviously A new
job every 18 months
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Setting up a social enterprise is something that
you have no choice about...
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Running an enterprise of whatever type has
generic elements...Legal - compliance with
regulation.Financial - sending invoices to keep
cash-flow healthy. Resource - having the stuff
needed to do business.Staffing - quality / happy
people.Marketing - letting people know what you
can offeretc...
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People want to work for a cause they can believe
in...
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The good the bad and the ugly can be found in
both...
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Customers like to trade with us to help us make a
difference...
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For some the idea of social enterprise is
madness they just dont get it...
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Friends / relatives of mine who found meaning an
purpose in social enterprise TR - Chased the
corporate buck and never quite felt valued, got
sacked and then set up his own business... KW -
30 years lining pocket of city firm - MEGA
SALARY. Now running an SE and happier than
ever... MS - 20 years in IT - now looking to
benefit people not bottom line
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A good entrepreneur can make shed loads of money
in any type of enterprise ...sharing the
benefit satisfies the parts money alone cannot
reach!!!
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Obliquity
You try looking for clip art for this one !!!!!
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the best means of achieving a goal may often be
to take an indirect approach rather than a direct
one.
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individuals whose only concern is their own
happiness are rarely happy individuals
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companies that seek to maximise profits at all
costs are unlikely to be the most financially
successful.
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Outworking...the paradoxical success of such
an approach over that of a simple focus on
maximising profits. Source "The Role of
Business in Society" John Kay
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Business example
George Merck (founder of the extremely
profitable drug company) "We try never to
forget that medicine is for the people. It is not
for the profits. The profits follow, and if we
have remembered that, they have never failed to
appear.
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A motivated workforce...
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Employing people whose ideal day is working for
you...
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Leadership and Motivation

• 39 of variability in corporate performance
  attributed to personal satisfaction of employees.

Source Study of Business Performance, Employee
Satisfaction and Leadership, Wilson Learning
Corporation
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Leadership and Motivation

• 69 of variability in personal satisfaction
  attributed to quality of employees relationship
  with their manager and their managers
  empowerment skills

Source Study of Business Performance, Employee
Satisfaction and Leadership, Wilson Learning
Corporation
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.but most employees are not engaged/motivated
people at each level
Source Gallup Q12 survey on employee engagement
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Strengths

• Recent Gallup survey
• only 20 of employees in large organisations felt
  their strengths were used every day
• 8 out of 10 employees felt miscast in their role
• Imagine the impact on productivity if the first
  figure were 40 or even 60

Source Now Discover your Strengths, Marcus
Buckingham and Donald O.Clifton
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Productivity
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Motivation has a huge impact on productivity.
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85
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Too large to measure
1200
300
Source Michael Cox and Michael E. Rock, Seven
Pillars of Leadership (Research quoted in
Liberating the Corporate Soul by Richard Barrett)
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Playing to strengths
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Employing people whose strengths are put to
work...
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2 flawed assumptions

• Each person can learn to be competent in almost
  anything
• Each persons greatest room for growth is in
  his/her areas of greatest weakness

Source Now Discover your Strengths, Marcus
Buckingham and Donald O.Clifton
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The worlds best managers make different
assumptions

• Each persons talents are enduring and unique
• Each persons greatest room for growth is in
  his/her areas of greatest strengths
• They ignore the rule of treating all employees
  the same and treat them all differently

Source Now Discover your Strengths, Marcus
Buckingham and Donald O.Clifton
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What are Strengths?

• A strength is a naturally recurring pattern of
  thought, feeling or behaviour
• Formula for performance improvement -

Genuine Talent

Skills Experience Knowledge

Success
Source Now Discover your Strengths, Marcus
Buckingham and Donald O.Clifton
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How do we Discover our Strengths?

• Strengths are spontaneous reaction to situations
  observe yourself learning two or three new
  skills and watch your reaction is there a
  pattern?
• Observe your reactions under stress is there a
  pattern?
• What are your inner yearnings (even as a child)?
• Where do you find the most satisfaction in life?
• When do you perform at your best?

Source Now Discover your Strengths, Marcus
Buckingham and Donald O.Clifton
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Ideal day

• Draw a picture of activities in your ideal day
  this should include what
• You do well
• Excites you
• Is fun
• Gives you great satisfaction
• Makes you feel valued
• You are thinking about when you day dream

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WHY WAIT UNTIL YOUR 40 to seek something more
out of life !!! Build IDEAL DAY into your
business for you and your employees
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Energize P.E.P course

• Live learning to help you Reflect on
• Purpose - creating passion for success
• Experience - building winning teams
• Person - recognising strengths of individuals
• Leaflets available

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Key questions you want answers to...
So were they answered?