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Windows LiveTM, applicatie ontwikkeling met Windows Live en Windows Live Messenger

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Title: Windows LiveTM, applicatie ontwikkeling met Windows Live en Windows Live Messenger


1
(No Transcript)
2
Windows LiveTM, applicatie ontwikkeling met
Windows Live en Windows Live Messenger
  • Todd Biggs
  • Microsoft MSN

3
Subjects
  • What is the Windows Live platform
  • Why you should be building applications with
    Windows Live Messenger
  • Elements of a Windows Live Messenger application
  • How to get started and build a Messenger
    application
  • Monetization
  • Resources

4
Windows Live
  • Windows Live is a set of software services
  • that brings together my world of
  • information, interests, and relationships
  • A new set of Best of Breed internet services
  • Mail, IM, Search, Social Networking, Protection
    and more
  • Designed to work Naturally and Seamlessly
  • Safely and Securely Across Services, Devices and
    with Windows
  • Enabling User Control and Personalization
  • User choice customization and rich personal
    expression tools
  • Delivered with the highest quality of Advanced
    Technology
  • For Consumers, Advertisers, Partners and
    Developers

5
Windows Live Developer Platform
Open Windows Live services to 3rd parties to
create a virtuous ecosystem that mutually
benefits users, developers, advertisers and
Microsoft.
  • More innovation in WL services
  • More user value from Windows Live ID
  • Unique application capabilities
  • Large user base and multiple monetization models
  • More engaged and targetable user base
  • Unique advertising vehicles
  • Larger advertiser base
  • Greater ability for ISV rev share

6
Windows Live Platform Services
With Windows Live, were building a platform
ecosystem around many of the existing MSN
communication services, adding new services and
releasing APIs
  • Messenger
  • Activity API, Bots Alerts
  • Mail
  • Windows Live Mail (Hotmail)
  • Windows Live Domains
  • Spaces
  • Powertoys API
  • Gadgets
  • For www.live.com
  • Mapping
  • Virtual Earth
  • Search
  • Desktop, mobile, and web search APIs

This means you can start to build sophisticated
applications, using combinations of services from
Messenger, Spaces, Hotmail to search, mapping,
and www.live.com.
7
Why Build Applications in Messenger?
  • User base
  • 200 million potential users
  • Access to Windows Live Services
  • Activity API
  • No fee access for building Bots
  • Alerts notification API
  • Viral nature of applications
  • Sample apps 0 to 2.6M and 0 to 780K
  • In four months with no promotion
  • Engagement
  • Example 1 300M user interactions in February
  • CTRs between 0.4 and 4.0
  • Integration with other Live services
  • Spaces, Search, Gadgets, Mail, Mapping

8
What Are Messenger Bots
  • Messenger Bots are automated programs and
    appear online like other contacts
  • Add them to your contact list
  • Like human users Bots have
  • Presence personal status messages
  • Personal display pictures
  • Can blog with MSN Space
  • They available to chat 24x7
  • What Can Messenger Bots do?
  • Entertain or play games
  • Search for information or research
  • Assist with shopping or news
  • Personality (like a radio DJ)
  • Provide a presence based user interface for new
    business scenarios
  • MSN examples
  • Encarta Instant Answers
  • MSN Gift Guide
  • ESP Billy
  • MSN Search

9
What are Messenger Activities?
  • Rich applications shared between users within
    Messenger
  • A natural extension of the IM conversation that
    incorporates information from a rich application
    shared by the users
  • Drive deep user engagement with services, brands
    and content
  • driving Traffic to your assets and enabling new
    scenarios
  • A new way to display content
  • New support and commerce scenarios
  • available through
  • Launched from any web site, bot, or alert
  • SDK available on MSDN

10
MSN Alerts (Notification Service)
  • Alerts is a opt-in, spam free notification
    service. Alerts deliver information to users,
    based on the their presence and with IM, mobile,
    and e-mail as end-points
  • Why use the Alerts notification service?
  • Presence based
  • Multiple-end points (IM, mobile, e-mail)
  • Easy integration with RSS
  • Its spam free
  • CTRs
  • Alerts direct the user to any URL
  • URL (Messenger Activity or Bot)
  • Getting Started
  • Start publishing any content available via a RSS
    feed viahttp//signup.alerts.msn.com
  • Learn more about the Alerts notification service
    at http//alerts.msn.com
  • SDK available upon request

11
Messenger Bot Activity
  • Client to Client data transfer
  • Conversation interaction
  • HTTPS for secure data exchange
  • Mashup style applications
  • DHTML AJAX
  • Interact via the conversation, user tile
  • Broad, or domain specific interaction
  • Can be combined with Activity apps
  • Built on 3rd party hosting platforms

12
Messenger Bots with Activities
Yellow Pages Robot yellowpagesqa_at_hotmail.com
Encarta Instant Answers Robotencarta_at_conversagent
.com
Lineage Robotibuddy077_at_lineage.co.kr
13
What you need to build Bots
  • A toolkit built to connect to the Messenger
    network
  • Natural language engine
  • The most popular and effective applications are
    those that use natural language
  • Content
  • User profile
  • User engagement plan
  • All these should be highly scalable and cost
    effective

14
Key Decisions
  • NLP/Menu driven
  • Activity integration
  • Content
  • Engagement plan

15
Monetization
  • Monetize w/ads
  • Monetize w/services
  • Monetize by driving business interactions
  • Drive cost savings

16
IM Robots are not web sites
  • Most are conversational in nature
  • Rate of growth
  • Traffic patterns
  • Incoming users ramp-up rates at peak times
  • Responsiveness expectations from users

17
Building a Messenger Bot in an hour
  • Build using one of MSNs certified ISVs tools
  • Example register at and download the
    Conversagent SDK https//buddyscript.conversagent
    .com/msnoffer.html
  • Create a project with the project wizard or use
    one of the sample project
  • Add your Bots passport information
  • Add basic Natural Language and conversation
    structure to your agent using Buddyscript
  • Start your agent on MSN

18
More Tools for Building Bots
  • Licensed ISVs provide the tools
  • A diversity of tools
  • Easier than working with the raw MSN IM protocol
  • There are no fees from MSN
  • ISVs charge for use of their tools
  • There are two types of ISVs, those that provide
    a toolkit/platform and those that provide
    toolkit/platform and host the bots
    www.akonix.com
  • www.conversagent.com (hosts)
  • www.incesoft.com (hosts)
  • www.infiniteagent.com (hosts)
  • www.wisebuddy.com (hosts)
  • www.oberon.nl/en/ (hosts)
  • www.iminteractivecorp.com (hosts)

19
Summary
  • The Windows Live platform is about enabling
    developers to build unique and powerful solutions
  • Tools are available today to build and keep users
    engaged with powerful applications on Messenger
  • Monetization options are available today

20
Windows Live Platform Resources
  • Windows Live
  • http//ideas.live.com
  • Messenger
  • http//forums.microsoft.com/MSDN/ShowForum.aspx?Fo
    rumID112
  • http//activity.msn.com
  • http//msdn.microsoft.com/msn/msnmessenger
  • http//spaces.msn.com/members/MessengerSays/
  • http//signup.alerts.msn.com
  • Messenger (BOTS) encarta_at_conversagent.com,
    yellowpagesqa_at_hotmail.com, espbilly_at_msn.com,
    spleak_at_hotmail.com, msngiftguide_at_hotmail.com
  • Spaces
  • http//spaces.msn.com/members/thespacecraft
  • http//forums.microsoft.com/MSDN/ShowForum.aspx?Fo
    rumID198
  • Windows Live Local (Virtual Earth)
  • http//local.live.com/
  • http//www.viavirtualearth.com
  • Gadgets
  • http//microsoftgadgets.com
  • Search
  • http//forums.microsoft.com/MSDN/ShowForum.aspx?Fo
    rumID111
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