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Business Models

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Subscription (NYT.com) Give it Away. Advertising (Yahoo portals or infomediaries) ... Seller & buyers pay for access (Match.com) Buyer pays (Buying Clubs) ... – PowerPoint PPT presentation

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Title: Business Models


1
Business Models or Who Do You Want to Be in
2001?
Tracy Weatherby Weatherby_at_activeingredient.com 650
-965-1050
2
What Business Models are Getting Funded?
  • Businesses that can project profitability from a
    proven business model within a couple of years
  • Monetizing your idea

3
Whats Not Getting Funded?
  • Everything else

4
Models Depend on Your Business Your Market
  • Software
  • Hardware
  • Content Community
  • Marketplaces
  • Services
  • Support

5
Software Models Sell or license it
  • By the package (i.e., shrinkwrap)
  • Per processor
  • Per seat
  • Per organization
  • Utility or transaction model pay as you go
  • OEM

6
Software Models - Rent it
  • Subscription (Anti-virus software)
  • Pure ASP / MSP / BSP (USi, Corio,
    Applicast/Agilera, Portera)
  • Monthly service fees
  • With or without upfront costs
  • Monthly rental of enterprise software by the
    company who makes it

7
Software Models - Give it away
  • Open Source / Shareware / Freeware
  • Sell the servers (Netscape Navigator, Adobe
    Acrobat)
  • Advertising (Driveway.com, Homestead.com)
  • Voluntary payments (McAfee)
  • Sell support services (Red Hat)

8
Hardware
  • Sell it
  • Retail
  • B2B
  • Wholesale
  • OEM
  • Rent it or lease it
  • Give it away
  • Sell services or razor blades (Pitney Bowes)
  • Sell subscriptions (WebTV)
  • Sell advertising (Free PC)

9
Content Community
  • Sell it
  • Individual articles or items
  • One-time fee for total access
  • Rent it
  • Subscription (NYT.com)
  • Give it Away
  • Advertising (Yahoo portals or infomediaries)
  • Direct marketing leads

10
Marketplaces / E-commerce
  • Entities buy products directly from you (Amazon,
    Dell)
  • Seller pays (eBay, Classifieds)
  • Seller buyers pay for access (Match.com)
  • Buyer pays (Buying Clubs)
  • Affiliate programs others link to you (Amazon)
  • Build your own marketplace for the savings (auto
    companies)
  • Sell the software services to build
    marketplaces (Ariba, CommerceOne)

11
Services
  • Sell it
  • Per transaction (brokerage, on-line photos, etc.)
  • Rent it
  • Subscription (AOL)
  • Give it away
  • Lead generation (but for what?)

12
Support
  • Per incident
  • Package of calls
  • Yearly maintenance contract as of purchase
    price
  • Flat fee for yearly contract
  • Different prices for different tiers of support

13
How do you transition models?
  • Carefully
  • Thoughtfully
  • Just once, if you can

14
An Example
  • Great technology in a competitive market
  • First Decided to become a software marketplace
  • After market crash Became a services supplier to
    one end of the marketplace
  • After the 12/00 Went back to being a software
    service or product for which companies will pay
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