Title: Running Lean: A Best Practice Guide to ELearning for Small to MediumSized Organizations
1Running Lean A Best Practice Guide to E-Learning
for Small to Medium-Sized Organizations
- Bryan Chapman
- Chief Learning Strategist
- Chapman Alliance
- bryan_at_chapmanalliance.com
2Who?
- What part of your organization do you represent?
- Training
- HR
- Both Training and HR
- IT
- Other departments (such as Sales, Operations,
etc.)
3Russell Morgan, International Technology Solution
Providers Alliance (Non-Profit)
The implications of the e-learning phenomenon
are enormous for SMBs, particularly as they look
for ways to go head-to-head with large
corporations. Driving the growth of e-learning
are SMB decision makers who understand that
online employee education offers many advantages
that traditional training simply cant match.
4Do we need a learning platform?
- What types of learners do you need to reach?
- Internal Staff
- Partner (i.e. channel, sales, etc.)
- Customers
- All
5Do we need a learning platform?
- How many total learners would you potentially
reach (all types)? - Under 500
- 500 - 2000
- 2K to 10K
- 10K to 50K
- More than 50K
6Do we need a learning platform?
- How many content contributors/authors might you
have in your organization? - 1 to 5
- 6 to 10
- 11 to 20
- 20 to 50
- 50
7Do we need a learning platform?
- What is the geographic dispersion of your
learners - Very centrally located (most in close
proximity) - 2 to 5 other locations
- 6 to 50 locations
- More than 50 locations
- Across a single country
- Across the world (global)
8Do we need a learning platform?
- Mandated or Regulatory Training?
- Yes
- No
9Do we need a learning platform?
- Rapidly changing information (new product
knowledge, new procedures? - Yes
- No
10Do we need a learning platform?
- Need to train in shorter amounts of time?
- Yes
- No
11Do we need a learning platform?
- Desire to reduce travel costs associated with
training? - Yes
- No
12Cost vs. Functionality of learning platform
Talent Management
E-commerce
Skill-Gap Analysis
Analytics
Language support
Learning Content Management
Reporting
Advanced Classroom Management
Deep Backoffice Integration
Testing
Groupware Authoring
3rd party content
Advanced Question Types
Certification
Launch e-learning
Collaborative Learning
Happy Sheet
13Barriers to SMB
- Cost
- Complexity of Implementation
- Ease of Use
- Accessibility of both Learners and Content
Contributors (Authors)
14Low Cost Dilemma (LMS Example)
- Many LMS vendors wont respond to a learning
initiative with less than 2,000 learners - Creative Solutions for SMB
15A lesson from CRM
16A lesson from CRM
Desktop
Large-Scale Enterprise
ASP Hosted
17Learning Technology Classifications
Desktop
- Flash
- Desktop Authoring Tools
- Desktop Simulation Tools
- PowerPoint to E-Learning
Large-Scale Enterprise
ASP Hosted
- Most LMS players on the market
- Content development is generally a second line of
business - Many are now focusing on broader, HR/Talent
Management market
- A few key LMS Players (watch pricing!!!!)
- Only a handful incorporate content authoring
18Steps for Creating a Successful SMB Learning
Enterprise
- Create a business case and sell it internally
- Pick the right learning technology (right cost,
low-footprint implementation, easy-to-use) - Put Learning Governance in Place
- Formulate Evaluation and Assessment Standards
- Make a group, content development and
contribution plan
19Advisor ROI Calculator www.bnhexpertsoft.com
Traditional ROI measures
20ROI factors
- Infrastructure Cost (LMS, LCMS, Servers, etc.)
- Internal Development costs
- 751 (for quick and dirty)
- 2201 (for Level 2)
- 7501 (highly interactive, simulation)
- Outsourcing Custom Development
- Cost of 3rd party courseware
- of learners
- Required travel (geographic distribution)
- less tangible
- Opportunity costs
21Non-quantified, Return on Investment Benefits for
SMB
- Shorter Overall Training Times (See Case Studies)
- Increased Consistency (training and corporate
communication) - Link virtual company or bridge large geographic
barriers - Smarter, Nimble Workforce
- Build Employee and Customer Loyalty
22Asset Control(Netherlands)
- Extreme Geographic Separation among employees
- Track product knowledge certification
- Central LMS (48 per learner) Desktop Authoring
Tool in-house content development in-house
simulation development. - LMS primary focus was self-paced learning content
and some classroom events.
Case Study
23Medicsight(UK)
- All training was previously taking place onsite,
during customer implementations - Created courses to replace onsite training in
addition created courses such as detection of
cancerous cells for use by doctors. - Modular training for Just-in-Time Learning
- Significant reductions in cost of time and travel
both for the company, and the clients
Case Study
24Orange County Teachers Federal Credit
Union(Orange County, California)
- Mandatory compliance courses specific to
financial services industry - Course development 75 faster - 80 reduction in
development costs (reusability) - Courses in 30-45 minutes previously 3 4 hours
- Pre-testing/gap analysis model to reduce delivery
time using LCMS
Case study from
Case Study
25Zachry Construction Corporation(San Anontio,
Texas)
- Launched Zachry Learning Center (ZLC) 365X24X7
employee learning portal. - Populated with off-the-shelf courseware,
customized for the company - Salaried employees receive between 28 and 40
hours of training per year (as a benefit). - Courses in areas such as workplace compliance,
safety, leadership, management, sales, customer
service, computer applications, etc.
Case Study
26Standard Register (Dayton, Ohio)
- Downsizing and restructuring brought teams
together in different geographic locations - Limited budget resulted in adopting Virtual
Classroom Model - Reduced onsite classes from 70 to 30
- Train-the-Trainer courses for SMEs now have 74
certified virtual trainers - Established dedicated virtual classroom team
Case Study
27National Wildlife Federation(Reston, Virginia)
- Objective is to teach about wildlife preservation
issues. Learning portal is very focused on
outcome - Not-required courses must be engaging enough to
inspire word-of-mouth advertising - Course series on endangered species how to
create a wildlife habitat, etc. - 70 of users are recommending courses to their
friends
Case Study
28(No Transcript)
29IBM e-learning model (Levels of Interactivity)
White Papers
Instructor-Led culminating experience
Student Guide
Business Simulations
Self Assessment
Word
.PDF
Practice
Role Play Simulations
PowerPoint
Product Knowledge
30Ideas for near zero budget
- Segregate the authoring of learning content (IBM
model) - Remember/Do
- Low-Cost, Presentation-Based Authoring Tools
- Articulate, Impatica, PointCaste
- Hot Potatoes (Half Baked Software)
- 15-20 Interactive, Simulation-Based
- Quandry (Half Baked Software)
- Captivate, Qarbon
- Testing Center Model (No LMS)
- QuestionMark, Articulate Quizmaster, Exam Engine
- Low-Cost LMS
- WBT Manager (integrity e-learning
- EKP Bronze (NetDimensions)
- CourseMill LMS (Trivantis)
- Tracker.Net (Platte Canyon)
31Questions???
- Bryan Chapman
- Chief Learning Strategist
- Chapman Alliance
- bryan_at_chapmanalliance.com
32Scope Understanding Costs
LMS Average Licensing Costs Locally Installed
N52
Source LMS KnowlegeBase In Depth Profiles of 52
Learning Management Systems, With Custom
Comparison Across 200 Features, published by
brandon-hall.com.
33Scope Understanding Costs
LMS Average Licensing Costs Hosted
N52
Source LMS KnowlegeBase In Depth Profiles of 52
Learning Management Systems, With Custom
Comparison Across 200 Features, published by
brandon-hall.com.
34Scope Understanding Costs
Custom Courseware Development Costs
N96
Customers are paying (average) 26,618
Chapman, B. and the Staff of brandon-hall.com.
Custom Content Developers Comparative Analysis
of 100 Outsource e-Learning Providers, published
by brandon-hall.com.
35Scope Understanding Costs
- Level 1 courses Pages of content with
interactive test questions some basic A/V and
graphic production. - Level 2 courses Mid-level interaction with the
content, at least 20 very interactive learning
activities (such as discovery exercises,
drag-and-drop exercises, etc.). Sophisticated
navigational controls. - Level 3 courses Simulation-based content,
engaging theme development highly interactive.
Chapman, B. and the Staff of brandon-hall.com.
Custom Content Developers Comparative Analysis
of 100 Outsource e-Learning Providers, published
by brandon-hall.com.
36Authoring Tools Most Frequently Used(by the pros)