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Commercial Weight Loss Programs

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Title: Commercial Weight Loss Programs


1
Commercial Weight Loss Programs
  • Heli J. Roy, PhD, RD
  • -Pennington Biomedical Research Center-
  • Division of Education

2
Overview of Programs
  • Weight Watchers
  • TOPS
  • Overeaters Anonymous
  • Nutri System
  • Diet Center
  • Health Management Resources
  • Jenny Craig
  • Optifast
  • Medical Weight Loss Clinic
  • LA Weight Loss
  • Curves for Women

3
Weight Watchers
  • Available at http//www.weightwatchers.com/index.
    aspx

4
Weight Watchers
  • Helps individuals along the way by
  • 1. Helping them make the positive changes
    required to lose weight
  • 2. Guiding them to make positive behavioral
    changes in their life
  • 3. Inspiring them with our belief in the power to
    succeed
  • 4. Motivating them every step of the way

5
Weight Watchers
  • The Plan
  • You can choose between the
  • Flex Plan
  • Or
  • Core Plan

6
Flex Plan
  • All foods are assigned point values.
  • Can choose any food as long as the person stays
    within their total points.
  • A person can eat all of the foods they love on
    this plan.
  • The plan is dlexible.
  • Assumes that the participant can easily handle
    any food challenge, even when choices are
    limited.
  • Allows for weekly splurge to go out without going
    off the plan.

7
Core Plan (No Points Plan)
  • The focus is on wholesome foods that help a
    person feel full longer.
  • Able to eat wholesome foods from all of the food
    groups
  • Foods such as fruits and vegetables, grains and
    starches, lean meats and poultry, eggs and dairy
    products
  • The Core Food List is based on energy density
    (energy value of foods) and contains foods that
    have low energy density (not high in calories).
  • Occasional treats are allowed in controlled
    amounts on this plan to splurge on special
    occasions, treats, and going out without going
    off the plan.

8
Weight Watchers
1. Widely available On the website, enter
zip code, and meeting locations and times are
presented. 2. No commitments Can attend
meetings once a week for less than an hour.
Theres no contract, it is pay as you go.
3.Physician referral Children between the
ages of 10-17 need a doctor's note with a goal
weight. Children under the age of 10 are unable
to join. 4. Use behavioral components since 1974
Now offers online access and weigh-ins.
Message boards are available online and members
are encouraged to communicate with one another.
9
Weight Watchers
  • 5. Nutritionally sound exchange program
  • Incorporates the exchange list into the
    program for individuals choosing the flexible
    points plan.
  • 6. Convenience
  • Can meet one hour a week at the nearest location
    for meetings.
  • 7. Exercise
  • Incorporated into the plan for individuals
    cleared to exercise. Offers demonstrations,
    advice and plans.
  • 8. Online access
  • Offers recipes and information on foods and
    special dietary needs. The database contains over
    15,000 favorite recipes submitted by the Weight
    Watchers community. Has message boards on
    various topics and e-tools to track progress.
  • Participants are encouraged to share their own
    and view other success stories.

10
The Meetings
  • Confidential weigh-ins weekly to track progress
  • New tips and program materials weekly to help
    along the way
  • Receive support from the meeting leader who is a
    trained expert in the program and is devoted to
    participant success
  • Benefit from attending meetings by the exchange
    of tips, recipes, and others practical
    experiences

11
Weight Watchers
  • Cares about keeping the weight off after weight
    loss.
  • Has Four Pillars of weight loss based on
    research that includes
  • Behavior
  • Exercise
  • Support
  • Food.
  • Each is an important component of a well rounded
    weight loss program that has lasting results.

12
Weight Watchers
  • The Weight Watchers program is a multi-faceted,
    comprehensive approach based on the belief that
    to lose weight safely and sensibly, a person must
    learn to eat more healthfully, increase physical
    activity, and handle the challenges encountered
    in the process of behavior modification.

13
Weight Watchers
  • Since its inception in 1963, Weight Watchers has
    shown more than 25 million members how to lose
    weight.
  • Currently, more than 1,000,000 members attend
    39,000 weekly Weight Watchers meetings in 30
    countries worldwide.

14
Weight Watchers
  • The Weight Watchers program is designed to
    promote a healthful
    rate of weight loss. Individual factors,
    including age, gender, and current weight, affect
    the rate of weight loss. In addition, rate of
    weight loss is controlled by how carefully one
    follows the program therefore, how long it will
    take one to reach weight-loss goal is largely
    determined by the individual.

15
Weight Watchers
Members stay on the program as long as they
desire.
  • Regular attendance is helpful in making
    lifestyle changes. To help one learn
    how to keep the weight off, continued
    attendance is recommended until weight goal is
    maintained for at least
    six weeks.

16
TOPS (Take Off Pounds Sensibly)
  • Available at
  • http//www.tops.org

17
TOPS
  • TOPS, the oldest, non-profit, non-commercial
    weight-loss support group, was founded in 1948 in
    Milwaukee, Wisconsin, by Esther S. Manz, a
    homemaker.
  • The program offers a healthy, caring, and
    supportive approach to weight loss in a group
    setting.
  • The first meeting is free and membership is
    24.00 annually in the US, 30.00 in Canada. This
    includes regular issues of TOPS News well as
    other helpful materials.

18
About TOPS
  • Currently, there are over 200,000 members in
    10,000 chapters in the U.S., Canada and other
    countries worldwide.
  • Weekly meetings include private weigh-ins and a
    program providing members with positive
    reinforcement and motivation to adhere to food
    and exercise plans.  
  • Online database enables potential clients to
    search for a chapter nearest to them. If the
    individual chooses, there is an option to start a
    new chapter, through a consultation with a
    coordinator.
  • A new chapter can be begun by only 4 people.

19
TOPS Purpose
  • TOPS philosophy is that desire to change comes
    from within an individual and the most effective
    way to sustain change is to provide a supporting
    environment
  • Mission Statement
  • TOPS mission is to support our members as
    they take and keep off pounds sensibly.

20
TOPS
  • Program New members are required to consult
    with their physician to obtain a goal weight for
    themselves, and then report it to their chapter
    Weight Recorder. Members meet weekly in their
    local chapters. A private weigh-in is followed by
    a program. Programs vary, but all serve to
    provide members with positive reinforcement and
    motivation in adhering to their food and exercise
    plans. Chapters elect their volunteer Leaders
    from their membership.
  • Other Features
  • A  system of competition and recognition to
    provide additional support  
  • TOPS healthy lifestyle guide, The Choice is
    Mine, containing details about the exchange
    system for meal planning as  well as motivational
    tips and practical advice
  • TOPS retreats, rallies, and recognition days
  • TOPS News membership magazine included in TOPS
    annual membership fee

21
TOPS
  • Online membership is available if the individual
    wishes not to attend meetings.
  • Online members receive a membership card, the
    monthly magazine delivered to them, a member
    handbook, and eligibility to attend TOPS
    retreats and local events.
  • TOPS members are encouraged to communicate via
    internet chat rooms, message boards, and through
    sharing success stories with one another.

22
TOPS
  • TOPS Tools area of the website offers many tools
    for managing dietary intake and increasing
    activity
  • BMI Calculator
  • Information on the Exchange System
  • Sample Exchange List
  • Exchange Calculator
  • 28 Day Meal Planner
  • Food Exchange Cards
  • Printable Exchange Reminder
  • Printable Exchange Recorder
  • Exercise and Stretches
  • The Plate Method
  • Calorie Cash
  • Recipe Substitutions

23
TOPS Facts
  • In 2005, TOPS total weight loss equaled 970,824
    pounds or 485.41 tons. 
  • The average loss per chapter was 100.82 pounds
  • TOPS has experts in the field of medical
    research, nutrition, fitness, and psychology.
  • TOPS Ambassadors are real-life weight-loss
    experts who have achieved and maintained their
    goal weight and speak across the country
    spreading the word about TOPS.

24
TOPS Other Features
  • A system of competition and recognition of
    achievement aids in providing additional support.
  • The Choice Is Yours, a TOPS sponsored book
    containing the exchange system for meal planning
    as well as practical advice on nutrition,
    exercise, lifestyle, and motivation.
  • TOPS also offers rallies and recognition days,
    retreats, TOPS News (a membership magazine), and
    educational brochures for the public.

25
TOPS
  • Since 1966, TOPS has funded an obesity and
    metabolic research program at the Medical College
    of Wisconsin in Milwaukee and supports ongoing
    research there. To date, 5.4 million
    dollars from TOPS earnings and member
    contributions have helped fund obesity research.

26
Medically Oriented Activities
  • Findings from the program have been published in
    over 140 papers in medical journals. Volunteer
    TOPS members are currently part of a landmark
    research project examining the role of genetics
    in obesity. The research is being conducted
    by Dr. Ahmed Kissebah, scientific advisor
    to TOPS Club, Inc, and an
    internationally recognized expert on obesity.

27
TOPS Incentives
  • There are many perks that are awarded to those
    individuals that reach their goal for weight
    loss. They are Royalty and receive special
    recognition. Others that have lost a lot of
    weight get similar special privileges.

28
Overeaters Anonymous
  • Available at http//www.oa.org/index.htm

29
Inception
  • Three people met in January 1960, for the
    purpose of helping each other with their
    compulsive overeating.
  • They patterned their program after the
    Alcoholics Anonymous program.

30
Overeaters Anonymous
  • The OA recovery program addresses physical,
    emotional, and spiritual
    recovery aspects of
    compulsive overeating.
  • OA is not a religious program. It is a program
    that uses spiritual principles, and leave it to
    the individual members to approach these
    principles with a Higher Power of their
    understanding.

31
Overeaters Anonymous
  • Meetings can range from 3 to 30 people, normally
    10 on average.
  • Each meeting is begun with a speaker for the
    first 10-15 minutes, discussing life before OA.
  • Meetings usually last from one to two hours.
  • Members are always encouraged to seek
    professional help for individual diet/nutrition
    plans and/or any emotional or physical
    difficulties.

32
Meetings
  • Based on membership list.
  • Newcomers introduce themselves.
  • Members share their experiences, strengths, and
    hope.
  • Everything shared is confidential.
  • Sponsors are allowed.
  • Must be willing to help physically, emotionally,
    and spiritually.
  • Outside communication and motivation.

33
Meetings
At the meetings, focus is on
  • Acceptance of you.
  • Understanding of the problems you face.
  • Communication - mutual understanding and
    acceptance.
  • Achieving recovery.
  • Power to enter a new way of life.

34
Service Opportunities
  • Individuals are encouraged to participate in the
    meetings.
  • Whether serving the role of group secretary,
    treasurer, greeter, or stacking
    chairs at the meeting, or serving coffee, the
    organization believes that service is important
    for recovery and that it allows members to feel
    like they are giving back to the organization
    in which they belong.

35
Overeaters Anonymous
  • Based on 1992 Gallup survey of the
    membership, the average OA member is a 44 year
    old woman who began eating compulsively at 14.
    She has been an OA member for over 4 years and
    has lost over 40 pounds. Her emotional and mental
    health is the aspect of her life that has most
    improved since joining OA.

36
The cost?
  • Overeaters Anonymous has no dues or fees for
    membership. It is entirely self-supporting
    through contributions and sale of publications.
  • Most groups "pass the basket" at meetings to
    cover expenses.
  • OA does not solicit or accept outside
    contributions.

37
OA Stats
  • Overeaters Anonymous has about 7,000 groups that
    meet each week in over 65 countries. With OA
    divided into 10 regions worldwide and nearly 400
    inter-groups, it helps thousands of compulsive
    overeaters find themselves through a threefold
    recovery physical, emotional, and spiritual.

38
The Magazine
  • Lifeline is the international monthly magazine of
    Overeaters Anonymous, Inc. The true stories in
    Lifeline, written by OA members, share the
    challenges and triumphs of recovery from
    compulsive overeating. Lifeline publishes a list
    of monthly topics and questions to encourage
    members to share their stories of experience,
    strength, and hope.

39
Nutrisystem
  • Available at
  • http//www.nutrisystem.com

40
Overall approach
  • Diet is based on Nutrisystem's prepackaged
    foods. The prepackaged meals are ordered on-line
    from the company website which are delivered to
    the clients home.
  • The plan provides approximately 55 of calories
    from low glycemic index carbohydrates, 25 of
    calories from protein, and 20 of calories from
    fat.
  • There is no membership fee. Clients pay for the
    cost of foods. There are no face-to-face meetings
    with a counselor, individuals communicate with
    weight loss counselors via telephone or online.

41
Types of Diet Plans
  • Women's Program
  • Men's Program
  • Women's Silver Program
  • Men's Silver Program
  • Women's Diabetic Program
  • Men's Diabetic Program
  • Vegetarian Program

Each of these now comes in AdvancedTM form.
42
Diet Plans
  • What is NutriSystem Advanced? The NEW
    NutriSystem Advanced program contains omega-3
    fatty acids and soluble fiber to increase the
    feeling of fullness.
  • The basic components of the new NutriSystem
    Advanced includes
  • OmegaSol - a blend of omega-3 fatty acids and
    soluble fiber to increase the feeling of fullness
    and promote heart health
  • NutriSol - soluble fiber that promotes
    gastrointestinal health and helps control hunger
  • Gylcemic Advantage - use of low glycemic index
    foods to help promote weight loss

43
How to enroll?
  • Clients log-on, decide on a recommended meal plan
    and order their food. Once the food arrives,
    they're ready to go.
  • The website is available 24 hours a day, 7 days a
    week.

44
Benefit of meal plan as stated by the program
  • Great Nutrition
  • Proper Balance
  • Unbeatable Convenience
  • Inexpensive
  • Appropriate portion sizes, optimal
    amounts of proteins and fats, low glycemic index
    carbohydrates and delivered to clients doorstep.
    Freezer to table in minutes.

45
What does the free membership include?
  • Unlimited Counseling and Support Services
  • New Nourish Catalog
  • The Daily Dose
  • Online Newsletter
  • Online Classes
  • Online Bulletin Boards and Chat Rooms
  • Online Weight Loss Diary
  • Member Profile Section

46
Healthful lifestyle features
  • Clients determine weekly goals with consultants,
    often focusing on exercise. Brochures on health
    topics are also available with three-month and
    12-month programs. Exercise video and audio tapes
    are available at extra cost.

47
Cost and results
  • Cost is about 330.00 per month, or about 11 per
    day for all meals.
  • Expected weight loss no more than two pounds
    weekly. Program length varies according to
    weight-loss goals.

48
Included in the monthly supply
  • 28 breakfasts28 lunches28 dinners and...28
    snacks/desserts
  • There is the incentive of an extra week of food
    for free by ordering a months worth of meals
    online.

49
Analysis
  • Pros
  • Portion control.
  • Convenience, meals are prepared or need very
    little preparation.
  • Cons
  • Expensive.
  • Weak on lifestyle education component.
  • No face-to-face contact with health
    professionals.
  • Not much group support. Members communicate via
    website by posting success stories.

50
Diet center
  • Available at
  • http//www.dietcenter.com/temps/index.cfm

51
At the DietCenter you will receive
  • Step-by-Step Dieting Guides
  • Customized Food Menus
  • Daily weigh-ins
  • Special One-on-One Counseling
  • Reviews of Daily food lists
  • Body Measurements (every 4 weeks)
  • Body Composition Analysis (every 4 weeks)
  • A week-by-week supply of our special Chewable
    Diet Supplement

52
Overall approach
  • Offers 2 different diet and weight loss programs
    designed for various lifestyles and to maximize
    weight loss needs
  • Exclusively You- Personalized Diet Plan
  • Instant Shape Up

53
Exclusively You - Personalized Diet Plan
  • Provides client with
  • A personalized "Exclusively YouTM" weight loss
    program
  • Step-by-Step Dieting Guides
  • Flexible, weekly meal plans
  • Customized food menus
  • Optional Essentials 1 week Supplement Kit so you
    can follow the program just as if you had a
    licensed center within your area!
  • Weekly Weigh-Ins
  • Weekly Weigh-In Progress Reports
  • Body Measurement Progress Reports

54
Exclusively You - Personalized Diet Plan
  • Provides the following
  • Continuous Support from the Online Information
    Center, including
  • Weight Loss Tips
  • Nutritional Tips
  • Behavioral Tips
  • Exercise Tips
  • These weekly tips are delivered through e-mails
    and posted on the member bulletin boards each
    week!

55
Exclusively You - Personalized Diet Plan
  • Exclusively YouTM Four Phase Weight Loss Plan
    provides
  • Conditioning
  • Reducing
  • Stabilization
  • Maintenance

56
Exclusively You Personalized Diet Plan
  • In the conditioning phase they suggest Success
    to goTM 7 Day Diet Kit, which includes
  • 3 Days of Instant Shape Up Productsfor a fast,
    healthy start
  • Chewable Diet Supplementto help curb hunger and
    irritability and increase energy!
  • Antioxidant Formulato fight free radicals and
    promote good health!
  • Cal-Magfor strong bones, good health, and a
    successful diet!
  • Vitamin and Mineral Formulato keep you healthy
    and avoid illness!

57
Exclusively you Personalized Diet Plan
  • To continue with the plan, one must purchase
    additional One Week Essentials Kits. The
    essentials kit contains the chewable diet
    supplement plus the multi-vitamin, antioxidant
    and cal-mag Formulas.

58
Instant Shape-Up
  • An aggressive meal replacement program which has
    recently been reformulated to be lower in
    carbohydrates and higher in protein
  • Also designed to be versatile, it is used for the
    three day Conditioning Phase of Exclusively You
    to jump start weight loss or can be used for
    members who have reached a temporary plateau.
  • Consists of three meal replacement meals per day
    followed by a wholesome meal in the evening from
    fresh, grocery store foods.

59
Instant Shape-up
  • A Personalized "Instant Shape UpTM" weight loss
    program
  • Step-by-Step Dieting Guides
  • Customized Food Menus
  • Daily weigh-ins
  • Special One-on-One Counseling
  • Reviews of Daily food lists
  • Body Measurements (every 4 weeks)
  • Body Composition Analysis(every 4 weeks)
  • A week-by-week supply of Chewable Diet Supplement

60
Components of the Program
  • The Exclusively MeTM Behavior Management Program,
    provides information on
  • Nutrition - Making wise food selections
  • Behavior Modification - Learning good habits to
    change your life
  • Self Direction - Starting to trust your judgment
  • Stress Management - Using Relaxation/
    Visualization techniques
  • Sensible Exercise - Activity tips for good health

61
Diet Center
  • Provides supplements that
  • Help make losing weight easier
  • Help curb hunger by helping stabilize blood sugar
    level
  • Have the ingredients which help metabolize
    proteins, fats, and carbohydrates most
    effectively
  • Provide needed energy during your diet
  • The program states that for more than 30 years
    these supplements have been the foundation of
    Diet Center's successful weight loss programs.

62
Analysis
  • Pros
  • Convenient.
  • Takes guesswork out of portion sizes.
  • Cons
  • Plan tends to be heavily reliant on
    supplementation.
  • Price information is difficult to find.
  • No group support.

63
Health Management Resources
  • Available at http//www.yourbetterhealth.com

64
Overall approach
  • Makes use of a very low calorie diet (VLCD).
  • Consists of meal replacers low-calorie shakes or
    entrees.
  • Meal replacers are nutritious and filling with
    the capacity to save an individual hundreds of
    calories per day.
  • The specialization of HMR is rapid and
    significant weight loss.
  • Weekly classes teach the specific "how to's" for
    successful weight management. Personal weight
    loss coaches provide support and encouragement.

65
Programs
  • HMR Clinic Programs
  • Decision-Free Program
  • Healthy Solutions Program
  • Support for Clinic Programs
  • HMR at Home Programs
  • Healthy Solutions Kit
  • HMR Healthy Shakes Kit

66
Healthy Solutions Quick Start Diet Kit Contents
  • A three-week supply of
  • 44 assorted HMR Entrees
  • 72 servings of HMR low-calorie shakes/pudding mix
  • Quick Start Guide steps toward weight loss
  • Program Support Guide a step-by-step guide to
    planning a Healthy Solutions Quick Start
    Diet Program
  • Weekly Progress Chart for keeping track of
    progress, including exercise

67
Clinic Programs
  • HMR Decision Free Diet
  • HMRs premier program for people with 40 pounds
    or more to lose. Lots of structure and support.
    No decisions. Rapid weight loss. Medical
    supervision is provided.
  • HMR Healthy Solutions Diet
  • Ideal for anyone who wants to achieve significant
    weight loss without the need for medical
    supervision. Structured while providing lots of
    variety.

68
HMR Decision Free Diet
  • The Decision-Free Program includes
  • A structured, easy-to-follow, and filling diet
  • Weekly group meetings at a local medical center
  • Lifestyle education with individual plans for
    building healthy eating habits and practicing
    doable levels of physical activity
  • Weekly coaching calls with a trained HMR Health
    Educator
  • Plus medical supervision and proven results!

69
HMR Healthy Solutions Diet
  • The Healthy Solutions Program includes
  • A structured, easy-to-follow, and filling diet
    with HMR foods and fruits and vegetables of your
    choice
  • Weekly group meetings at a local clinic/medical
    center
  • Lifestyle education with individual plans for
    building healthy eating habits and practicing
    doable levels of physical activity
  • Weekly coaching calls with a trained HMR Health
    Educator
  • And proven results!

70
Clinic Programs -Plan
  • Use Meal Replacements HMR meal replacements are
    delicious, low-calorie shakes, meals, nutrition
    bars, and multigrain hot cereal that are used in
    place of other meals and snacks.
  • Eat Fruits and Vegetables Mix vegetables and
    fruits are mixed with HMR meal replacements, the
    result is a satisfying, filling, and extremely
    nutritious meal.
  • Do Physical Activity Physical activity is
    essential for successful weight management,
    especially long-term.
  • Additional weight-loss strategies
  • Quick Start follow HMR program closely
    especially in the first weeks, lose more weight
  • More Is Better more meal replacements, fruits,
    and vegetables

71
Healthful lifestyle features
  • Recommends burning minimum of 2,000 calories/week
    in physical activity.
  • Addresses lifestyle issues in weekly classes and
    personal counseling.
  • Dieters assigned personal coaches for weekly
    meetings or calls.
  • Receive health risk appraisal.

72
Price of Food items
11 assorted entrees38.50 plus 9.95 in shipping
costs. The following are also available 5
Shakes, 4 Bars, Hot Cereal, and Chicken
Soup Prices for the other food items are not
listed.
73
Website
  • HMR weight loss foods should not be used as a
    sole source of nutrition without medical
    approval. These products are not to be used
    without medical supervision if total daily
    calorie intake is less than 800 calories. These
    products are not intended for use by infants,
    children, or pregnant and lactating women.
    Consult a physician before starting any diet.

74
Analysis
  • Cons
  • Expensive.
  • Requires prepackaged food and strong commitment
    to exercise
  • May be difficult to transition to regular foods
  • Side effects of VLCD include intolerance to
    cold, constipation, dizziness, dry skin, and
    headache

Pros Few eating decisions Emphasizes
exercise Supervised by health professionals Often
covered by insurance
75
Jenny Craig
  • Available at
  • http//www.jennycraig.com/

76
Program Options
  • Jenny Craig Platinum
  • Jenny Rewards
  • Jenny Tune-up
  • Special Trial Offer
  • Plans are based on what the individual wants out
    of the program, and each provides one-on-one
    support from weight loss consultant.

77
Jenny Craig Platinum
  • Here's what you'll get
  • Planned and Personalized Menus
  • Personalized Activity and Motivational Plans
  • Product Discounts
  • YourStyle personalized profile
  • One-on-One Consultations
  • Weight Loss Success Manuals/Guides
  • Weight Maintenance Support
  • Online Support at jennycraig.com
  • 24/7 Customer Care Support

78
Jenny Rewards
  • Here's what you'll get
  • Food discounts that grow as you continue on this
    program, save up to 35!
  • Planned and Personalized Menus
  • Personalized Activity and Motivational Plans
  • Product Discounts
  • YourStyle personalized profile
  • One-on-One Consultations
  • Weight Loss Success Manuals/Guides
  • Weight Maintenance Support
  • Online Support at jennycraig.com
  • 24/7 Customer Care Support

79
Jenny Tune Up
  • Here's what you'll get
  • Planned and Personalized Menus
  • Personalized Activity and Motivational Plans
  • One-on-One Consultations
  • Weight Loss Tools
  • Online Support at jennycraig.com
  • 24/7 Customer Care Support

80
Jenny Trial
  • On-line sign in to receive a special offer along
    with a free membership to myJenny, online tools
    and support to help in reaching individual weight
    loss goals.

81
Overall approach
  • Food (Eating Healthy)
  • Choice, convenience, value, and nutrition are
    described as the benefits of Jenny Craigs
    frozen cuisines.
  • Claims to take the guesswork out of calorie
    counting, portion control, and nutrient balance.

82
Overall Approach
  • 2. Mind (self awareness)
  • Work with Jenny Craig consultant weekly to
  • Track progress and celebrate successes
  • Address any challenges and help stay motivated
  • Teach new skills and habits for lasting change
  • The program states that support makes all the
    difference.

83
Overall Approach
  • 3. Being active (body)
  • Works with the individual to
  • Break through barriers to increase physical
    activity.
  • Create a plan to boost energy and decrease
    stress.
  • Learn to make the most from as little as 30
    minutes of activity a day.
  • Get fitness and health tips for maintaining an
    active, playful life style.

84
Analysis
  • Pros Little food preparation required. Plans
    available for vegetarians, people with diabetes,
    breast-feeding moms, and those on kosher diets.
  • Cons Must rely on prepackaged foods, which makes
    dining out and socializing difficult. Lacks
    professional guidance at client level. Limited
    maintenance options.

85
Optifast
  • Available at
  • http//www.optifast.com/index.jsp

86
Optifast
  • OPTIFAST treats the whole person not just
    weight. It combines support and counseling,
    comprehensive lifestyle education and medical
    monitoring with a great-tasting meal replacement
    to help people lose weight and significantly
    reduce weight-related health risks. One study of
    20,000 patients showed

87
Optifast
  • The benefits include
  • High-quality, complete nutrition
  • Pre-portioned and calorie-controlled servings
  • Quick and simple preparation
  • Freedom from having to make food choices

88
Optifast
  • The OPTIFAST Program includes ongoing medical
    monitoring, adjustment of medication and caloric
    level with weight loss.
  • Medical monitoring includes
  • A thorough medical examination, lab tests.
  • A personalized weight loss plan.
  • Continued medical monitoring.
  • Communication with primary care physician, as
    necessary.

89
Optifast
  • OPTIFAST personal support and lifestyle education
    include
  • One-on-one counseling sessions with a physician,
    registered dietitian, or lifestyle counselor.
  • Small group discussions led by a health care
    professional.
  • Peer support from current and past OPTIFAST
    participants.
  • Educational materials created especially for
    OPTIFAST patients.
  • Customized activity plans appropriate to your
    fitness level and schedule.

90
Overall approach
  • Medically supervised program of fortified
    liquid-meal replacements or prepackaged foods,
    eventually including regular foods.
  • Designed for individuals who are 50 pounds or
    more overweight or who have a BMI of over 30.
  • The treatment is only offered by physicians
    trained in obesity management.
  • An initial medical and lifestyle evaluation plus
    ongoing medical monitoring is necessary to assure
    that participants remain in peak health while
    losing weight.

91
Cutting quality of diet?
  • The products cut calories not nutrients. When
    used as directed, the 800-1500 kcal/day protocols
    each provide complete, balanced nutrition
    including at least 100 of the recommended daily
    intake for protein and all essential vitamins and
    minerals.

92
Analysis
  • Pros
  • Close contact with health professionals
  • Beneficial for people with serious health
    problems who need a low-calorie plan to promote
    quick weight loss
  • Few eating decisions
  • Often covered by insurance
  • Cons
  • Expensive
  • Must rely on Optifast products during much of
    reducing phase
  • May be difficult to transition from liquid diet
    to regular food

93
Medical Weight Loss Clinic
  • http//www.mwlc.com/

94
Medical Weight Loss Clinic
  • Medical Weight Loss Clinic is a Michigan-based
    company celebrating 21 years of professional,
    clinical experience.
  • Thousands have joined and gained control of their
    weight.
  • This year alone clients will lose in excess of
    two million pounds.
  • There are 30 clinics, mainly in Michigan, but
    people can join a virtual clinic.

95
Medical Weight Loss Clinic
  • The program involves the use of FDA approved
    medications.
  • They are fully endorsed medications.
  • Most people have little or no side effects.
  • They are not amphetamines and are nonaddictive.

96
Medical Weight Loss Clinic
  • The program is designed for people who have
    developed a subconscious food obsession and who
    have been unsuccessful at achieving and
    maintaining an ideal body weight.
  • The prescription therapy program will be
    administered as part of a whole program with
    three vital components
  • Counseling, which is the underlying success
    factor
  • Moderate exercise
  • Prescription therapy
  • One-on-one visits three times per week,
    nutritional counseling.

97
Medical Weight Loss Clinic
  • Virtual Clinic
  • Personal Profiles
  • Individual Counseling
  • Daily Advice
  • Weight Loss Charting
  • Body Mass Index Calculator
  • Weight Loss Chat Room
  • Support Motivation
  • Interactive Bulletin Board
  • Nutritional Supplements Available in our Online
    Store
  • Recipes and Nutritional Guides
  • Herbal/Nutraceuticals Available Supplements
  • Administered by Board Certified Doctors
  • Internet Discounts
  • Behavior Modifications Lessons

98
Cost
Plans Initial Price Billing Method
1 Month Rate 30.00 30 (no products included). 30.00 per month billed after 1 month.
2 Month Rate 60.00 60 (receive free variety box of nutritional supplements and a free variety box of bars). 30.00 per month billed after 2 months.
3 Month Rate 120.00 120 (receive your first week's supply of nutritional supplements and one free variety box of snack bars). 30 per month billed after 4 months.
4 Month Rate 180.00 180 ENROLL FOR 6 MONTHS AND GET FREE MONTH! (limited time only) (receive free 30/d supply of our weight loss enhancing PLUS Pills, first week's supply of nutritional supplements, and variety box of bars). 30/mo billed after 6/mo
99
Medical Weight Loss Clinic
  • Pros
  • Several programs
  • In-person consultation
  • Real food
  • On-line version
  • Healthy diet
  • Cons
  • In-person only in Michigan
  • Expensive

100
LA Weight Loss
  • http//www.la-weightloss.com/

101
LA Weight Loss
  • Over 450 locations worldwide, including centers
    in the US, Canada, Costa Rica, and Puerto-Rico,
    LA Weight Loss is one of the fastest growing
    center-based Weight Loss Company in the world!
  • Exclusively designed combination of healthy,
    well-balanced real foods, customized menu plans,
    and weekly one-on-one counseling, makes the
    program one of the most sought-after programs in
    the weight loss industry today.

102
LA Weight Loss
  • LA Weight Loss is not a diet but a weight loss
    program.
  • LA Weight Loss offers
  • motivational one-on-one counseling
  • a healthy menu plan
  • tips for unique special occasions like vacations
    and dining out
  • customized menus
  • weekly meeting with a weight loss counselor,
    providing nutrition education, assistance in
    planning meals, a strategy for leading a more
    active lifestyle and, of course, plenty of
    healthy eating habits.

103
LA Weight Loss
  • What the program offers
  • Balance balanced meal plans consisting of
    protein, starches, fats, fruits, and snacks.
  • Personalization series of programs based on
    lifestyle, personal preference, medical and
    weight loss factors. Customized menus.
  • Accountability one-on-one counseling throughout.
    Weekly visits to the center to review diaries
    with your counselor, weigh-in.
  • Flexibility/Variety regular foods you can buy at
    the grocery store or eat at restaurants.
  • Easy-To-Follow no calorie or point counting. LA
    Lite Cookbook with quick, simple recipes that are
    easy to prepare.
  • Satiety LA Weight Loss is not a starvation diet.
    Plenty of variety and calories.
  • Maintenance LA Weight Loss features a full
    maintenance program including weekly visits for
    one-on-one counseling.

104
Programs available
  • Corporate Program
  • LA Weight Loss Corporate Program is for employer
    and employees. The program completely free to
    employers and providing an exclusive discount
    offer to employees.
  • Physician Alliance Program
  • The Physician Alliance Program is a professional
    partnership formed by LA Weight Loss between
    medical and weight loss professionals as a
    practical solution for doctors to offer patients
    struggling with obesity and weight related
    ailments.
  • Slim-Ed
  • Teachers and school staff can take the special
    10-week summer program Slim-Ed. On the Slim-Ed
    program, teachers learn a variety of healthy
    eating habits and new behaviors
  • Healthy Heroes
  • LA Weight Loss has developed a program
    specifically for the public service workforce
    where they enjoy all the benefits of the
    Free-to-Live program, at a discounted rate. Its
    our way of showing our appreciation for keeping
    our communities safe and thriving.

105
LA Weight Loss
  • Pros
  • Specialized diets
  • No points to count
  • Eat regular foods
  • Eat out
  • Prepared foods available
  • No appointment needed
  • Recipes
  • Cons
  • Similar to many other programs
  • Expensive

106
Curves for Women
  • http//www.curves.com/

107
Curves for Women
  • Curves is the largest fitness franchise in the
    world with 10,000 locations worldwide.
  • Curves Clubs can be found in 55 countries,
    including the United States, Canada, Europe,
    South America, The Caribbean, Mexico, Australia,
    New Zealand, South Africa, and Japan.
  • A fitness and weight loss facility dedicated to
    providing affordable, one-stop exercise and
    nutritional information for women.
  • Includes Curves Complete, an online companion to
    Curves gym membership. With round-the-clock
    access to tons of delicious, healthy recipes, a
    personalized exercise plan and weight loss tips.

108
Curves for Women
  • Curves 6 Week Solution. Six weeks of small,
    intimate classes where you'll learn how to lose
    weight and keep it off for good.
  • It Revs Your MetabolismIt Allows You to Eat -
    five small meals rather than three large ones.
  • It Offers a Wide Variety of Food high protein
    or high carbohydrate. The protein intake ranges
    from 30 to 45 depending on the solution that
    you choose. No foods are off-limits.
  • It's Healthful
  • It's a Diet You Can Stick With
  • Permanent Results Without Permanent Dieting
  • It Works

109
Curves for Women
  • Gym membership
  • Well rounded exercise program with aerobic and
    strength training
  • Members receive Diane magazine
  • Nutrition and diet information
  • Free on-line membership with gym membership

110
Curves for Women
  • Great benefits of on-line membership include
  • Delicious Meal Plans
  • Complete with printable shopping lists
  • Enjoyable and easy-to-make substitutions
  • Zero point counting!
  • Nutritional Expertise
  • Advice designed for women
  • Answers for all your questions
  • A database of 30,000 healthy foods
  • Fitness Logs
  • Workouts to choose from
  • Tools to track your progress
  • Recommendations as your fitness needs change
  • Robust Community
  • Other members to connect with 24/7
  • Safe space to give and receive motivational
    support
  • Success stories to keep you going!

111
Curves for Women
  • Pros
  • Includes exercise and diet information
  • Free on-line membership
  • Widely available
  • Cons
  • Expensive
  • Membership required to access on-line information

112
Sites visited
  • http//www.weightwatchers.com/index.aspx
  • http//www.tops.org
  • http//www.oa.org/index.htm
  • http//www.nutrisystem.com
  • http//www.dietcenter.com/temps/index.cfm
  • http//www.yourbetterhealth.com
  • http//www.jennycraig.com/
  • http//www.optifast.com/index.jsp

113
Pennington Biomedical Research Center
  • Heli Roy, PhD, RD
  • Beth Kalicki
  • Division of EducationPhillip Brantley, PhD,
    DirectorPennington Biomedical Research
    CenterClaude Bouchard, PhD, Executive Director
  • Edited October 2009

114
About Our Company
  • The Pennington Biomedical Research Center is a
    world-renowned nutrition research center.
  •  
  • Mission
  • To promote healthier lives through research and
    education in nutrition and preventive medicine.
  •  
  • The Pennington Center has several research areas,
    including
  •  
  • Clinical Obesity Research
  • Experimental Obesity
  • Functional Foods
  • Health and Performance Enhancement
  • Nutrition and Chronic Diseases
  • Nutrition and the Brain
  • Dementia, Alzheimers and healthy aging
  • Diet, exercise, weight loss and weight loss
    maintenance
  •  
  • The research fostered in these areas can have a
    profound impact on healthy living and on the
    prevention of common chronic diseases, such as
    heart disease, cancer, diabetes, hypertension and
    osteoporosis.
  •  
  • The Division of Education provides education and
    information to the scientific community and the
    public about research findings, training programs
    and research areas, and coordinates educational
    events for the public on various health issues.
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