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VAME 2008 Annual Conference Marketing: The Possibilities Are Endless

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Leslie Perry, Highland Springs Technical Center. Pat Edwards, Chantilly Academy ... Katy Roche, Chancellor HS. Kyle Thomas, Fort Chiswell HS. Shane Thomas, ... – PowerPoint PPT presentation

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Title: VAME 2008 Annual Conference Marketing: The Possibilities Are Endless


1
VAME 2008 Annual Conference Marketing The
Possibilities Are Endless
  • Sharon W. Acuff
  • Marketing Specialist
  • Virginia Department of Education
  • Office of Career and Technical Education

2
Welcome!
3
President Sandy Atkinson
4
President Elect Pat Edwards
5
Secretary Jean Draper
6
Treasurer Katy Roche
7
Public Relations Don Gresham
8
Western Area Director Donna Marinus
9
Eastern Area Director Phyllis Slachter
10
Northern Area Director Susan Loizou
11
Upcoming VAME Annual Conferences
  • August 3 - 6, 2009
  • State Joint Conference
  • Richmond Convention Center
  • VAME Hotel Crowne Plaza Downtown
  • Richmond, VA
  • VAME portion Monday, Wednesday, and Thursday
  • Joint day for all program areas Tuesday

12
Professional Organizations
  • Virginia Association of Marketing Educators
    (VAME) 20
  • Virginia Association Career and Technical
    Education (VACTE) 20
  • American Association of Career and Technical
    Education (ACTE) 60

13
Student Organization
DECA State Leadership Conference March 13-15,
2009 Norfolk, VA 2008-2009 Theme Virginia
DECA Where Magic Happens
14
Student Organization
  • International Career Development Conference
  • April 29 May 2, 2009
  • Anaheim, CA
  • 2008-2009 Theme Make Your Mark

15
VA DECAs Accomplishments for 2007-2008
  • There are 230 Marketing Education programs in 87
    school divisions
  • 13,077 students affiliated at the state and
    national level a 12 - member increase over last
    year coming from 202 active school chapters

16
VA DECAs Accomplishments for 2007-2008
  • Largest state association in the country for four
    years running with Wisconsin doing their best to
    catch us
  • First state to ever pass the 13,000 mark in the
    62-year old DECA organization
  • Our largest state leadership conference was 2,235
    participants in 2006-2007 with a new record of
    2,543 for 2007-2008

17
Officer Training Conference (OTC) New Title
Fall Leadership Training (FLT)
  • Fall Leadership Training
  • October 25, 2008
  • Holiday Inn Select
  • Lynchburg, VA

18
Revised Marketing Curriculum 2008
  • Introduction to Fashion Design and Marketing
    (share this course with Family and Consumer
    Sciences
  • Shannon Orr, Goochland HS
  • June Pate, Dinwiddle HS
  • Jane Ward, Thomas Dale HS
  • Karen Jewette, Deep Creek HS
  • Dee Hamlett, B T Washington HS

19
Revised Marketing Curriculum 2008
  • Hotel Marketing
  • Nancy Brandon, Colonial Forge HS
  • Patricia Gilliam, Petersburg HS
  • Melynda Rose, Brooke Point HS
  • Felicia Scales, I. C. Norcom HS

20
Revised Marketing Curriculum 2008
  • Advanced Hotel Marketing
  • Leslie Perry, Highland Springs Technical Center
  • Pat Edwards, Chantilly Academy
  • Lynne Williams, Advanced Technology Center
  • Kim Galeano, Marshall Academy
  • Name change Hotel Marketing

21
Revised Marketing Curriculum 2008
  • Fundamentals of Marketing
  • New name Introduction to Marketing (18- and 36-
    week course)
  • Karen Barnes, Oscar Smith HS
  • Shelley Binzel, Chantilly HS
  • Greg Jessee, Coeburn HS
  • Liz McDowell, West Springfield HS
  • Nacine Miller, John Marshall HS
  • Anita Rhodes, Clover Hill HS
  • Kim Smith, Chancellor HS
  • Dee Strauss, King George HS

22
Revised Marketing Curriculum 2008
  • Marketing
  • Suzanne Campbell, King William HS
  • Lou Owens, Culpeper County HS
  • Terri Palmer, Courtland HS
  • Katy Roche, Chancellor HS
  • Kyle Thomas, Fort Chiswell HS
  • Shane Thomas, Chantilly HS

Revised Marketing Curriculum 2008
23
Revised Marketing Curriculum 2008
  • Advanced Marketing
  • Jennifer Gardner, James Madison HS
  • Sarah Noble, Grassfield HS
  • Stephanie Thompson, Springfield Classroom on the
    Mall
  • Meghan Timlin, Kempsville HS
  • Richard Totten, Hanover HS
  • Gary Worley, Varina HS

24
Curriculum Frameworks on VERSO
  • National Marketing Standards
  • Process Skill Questions
  • DECA Events Correlations
  • Virginias All Aspects of Industry
  • Virginias Workplace Readiness Skills
  • Cluster Level Knowledge and Skills

25
Curriculum Projects for 2008 - 09
  • Real Estate Marketing
  • Internet Marketing
  • Fashion Marketing
  • Advanced Fashion Marketing
  • Entrepreneurship

26
Want to Serve??
  • If you interested in serving on a curriculum
    writing team
  • E-mail
  • sharon.acuff_at_doe.virginia.gov

27
Credentialing and Assessment
  • NEW
  • for
  • All Marketing Courses
  • Can use the Workplace Readiness Skills test plus
    one of the IC3 exams
  • Living On-Line is the recommended IC3 exam to use

28
Credentialing and Assessment
  • During the 2006 2007 school year, 13,325
    Virginia students passed either industry
    certification exams, occupational competency
    exams, or achieved state licensure in areas
    eligible for student-selected verified credit.

29
Credentialing and Assessment
  • In order for students to use approved credentials
    for student-selected verified credit, their
    career and technical education teachers must
    achieve at least one credential that is targeted
    for instruction in the courses they teach.
  • The Virginia Department of Education provides
    training for career and technical education
    instructors interested in earning certification
    or licensure in selected areas.

30
Credentialing and Assessment
  • From 2004 through 2008, 2,244 credentials have
    been achieved by Virginia career and technical
    education teachers through state sponsored
    industry certification training/testing sessions.

31
Credentialing and Assessment
  • Virginia Marketing Teachers Certification Results
    2004-2008
  • Certification in Customer Service 196/196
  • Sales Certification 40/40

32
Industry Certification Teacher Academies
  • Certification testing in
  • Customer Service
  • Sales
  • Roanoke Arnold R. Burton Technical Center
  • Richmond Germanna Community College,
    Fredericksburg
  • Dates and times to be announced by email
  • must be certified in Customer Service before
    taking Sales.

33
Credentialing and Assessment
  • Marketing, Fashion, SER, Travel and Tourism,
    Hotel, and Financial Services
  • National Professional Certification in Customer
    Service (NRF)
  • Sales Certification (NRF)
  • (Must pass Customer Service first)
  • Retail Trades Assessment (NOCTI) (Advanced
    Marketing, Advanced Fashion, Advanced Global
    Marketing, Marketing Management)

34
Credentialing and Assessment
  • Hotel Marketing
  • Lodging Management Program Certification Level 1
    (AHLA)
  • Lodging Management Program Certification Level 2
    (AHLA)
  • Hospitality Management Food Beverage
    Assessment (NOCTI)
  • Hospitality Management Lodging Option (NOCTI)
  • Start Certification (AHLA)

35
Administrative Planning Guide
  • The Best Kept Secret!!
  • http//www.doe.virginia.gov/VDOE/Instruction/CTE/a
    pg/
  • Course Descriptions
  • Course Sequences
  • Completer Status
  • Certifications, Licenses, and Assessments
  • Career Clusters

36
Career Clusters
37
Career Cluster Marketing, Sales, and
Service Cluster Pathways Management and
Entrepreneurship
Professional Sales and Marketing
Buying and Merchandising
Marketing Communications
and Promotion
38
Career Cluster Finance Cluster Pathways
Financial Investment Planning
Business Financial Management
Banking Related
Services
Insurance Services
39
Career Cluster Hospitality Tourism Cluster
Pathways Restaurants and Food/Beverage Services

Lodging
Travel Tourism
Recreation, Amusements Attractions
40
Career Cluster Business, Management
Administration
Cluster Pathways Management
Business
Financial Management Accounting
Human Resources
Business
Analysis
Marketing
Administrative Information Support

41
Cooperative Education
  • State Figures
  • 2006-2007 2007-2008
  • Students 10,426 10,224
  • Employers 9,507 9,696
  • Wages 47,087,618 45,201,288
  • Marketing Program Figures
  • Students 7,168 6,975
  • Employers 6,595 6662
  • Wages 33,095,454 30,654,894

42
Marketing Program Enrollment
  • 2000-2001 23,978
  • 2001-2002 23,990
  • 2002-2003 25,053
  • 2003-2004 26,246
  • 2004-2005 28,646
  • 2005-2006 30,087
  • 2006-2007 33,164
  • 2007-2008 34,514

43
Sports Marketing The Fastest Growing Course
  • 2000-2001 2,945
  • 2001-2002 2,812
  • 2002-2003 3,671
  • 2003-2004 4,215
  • 2004-2005 4,751
  • 2005-2006 5,469
  • 2006-2007 6,780
  • 2007-2008 7,433

44
Fashion Marketing
  • 2000-2001 3,069
  • 2001-2002 2,956
  • 2002-2003 3,132
  • 2003-2004 3,529
  • 2004-2005 3,986
  • 2005-2006 4,415
  • 2006-2007 4,476
  • 2007-2008 4,860

45
General Marketing
  • 2000-2001 8,589
  • 2001-2002 8,184
  • 2002-2003 7,804
  • 2003-2004 7,876
  • 2004-2005 7,757
  • 2005-2006 7,877
  • 2006-2007 7,735
  • 2007-2008 7,852

46
COOPERATIVE CAREER TECHNICAL EDUCATION
COOPERATIVE EDUCATION
School
Business Industry
47
Cooperative Education
  • 2001-2002 8,147
  • 2002-2003 7,770
  • 2003-2004 6,837
  • 2004-2005 7,035
  • 2005-2006 6,634
  • 2006-2007 7,168
  • 2007-2008 6,975

48
COOPERATIVE EDUCATION
  • A method of instruction
  • including written cooperative arrangements
    between a school and employers
  • where students receive instruction, including
    required academic courses and related career and
    technical education instruction,
  • with the job being planned and supervised by the
    school and employer so that each contributes to
    the education and employability of the
    individual.

49
Marketing Listserv
  • To subscribe to the listserv contact
  • Sharon Acuff
  • Sharon.acuff_at_doe.virginia.gov
  • 804-225-2846

50
Marketing Equipment List
  • Newly revised and posted August 15 CTE Web Site
  • Now includes equipment for school store

51
Federal Minimum Wage Hike
  • July 24, 2007 5.85
  • July 24, 2008 6.55
  • July 24, 2009 7.25

52
  • What is the reason for your success?
  • Hard Work
  • and
  • Dedication

53
  • One looks back with appreciation to the
    brilliant teachers, but with gratitude to those
    who touched our human feelings. The curriculum
    is so much necessary raw material, but warmth is
    the vital element for the growing plant and for
    the soul of the child.
  • - Carl Jung
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